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Territorial marketing as a lever for regional development

Om Territorial marketing as a lever for regional development

Attractiveness is an important element in the development of a region, because it helps to put it at the forefront of the competitive scene, and makes it like a product that needs to be sold in order to develop. Indeed, it is seen as imperative for all countries. This is facilitated, in particular, by the adoption of a territorial marketing strategy that enables the region to highlight its assets and promotes development through territorial marketing actions. We therefore believe that there is a relationship between the practice of territorial marketing and regional development. Throughout this work, we will try to demonstrate this relationship by focusing on the contribution of the tourism sector.

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  • Språk:
  • Engelska
  • ISBN:
  • 9786206108825
  • Format:
  • Häftad
  • Sidor:
  • 72
  • Utgiven:
  • 20. juni 2023
  • Mått:
  • 150x5x220 mm.
  • Vikt:
  • 125 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 20. december 2024
Förlängd ångerrätt till 31. januari 2025

Beskrivning av Territorial marketing as a lever for regional development

Attractiveness is an important element in the development of a region, because it helps to put it at the forefront of the competitive scene, and makes it like a product that needs to be sold in order to develop. Indeed, it is seen as imperative for all countries. This is facilitated, in particular, by the adoption of a territorial marketing strategy that enables the region to highlight its assets and promotes development through territorial marketing actions. We therefore believe that there is a relationship between the practice of territorial marketing and regional development. Throughout this work, we will try to demonstrate this relationship by focusing on the contribution of the tourism sector.

Användarnas betyg av Territorial marketing as a lever for regional development



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