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Strategic Marketing Planning for the Small to Medium Sized Business

Om Strategic Marketing Planning for the Small to Medium Sized Business

Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781606493731
  • Format:
  • Häftad
  • Sidor:
  • 100
  • Utgiven:
  • 16. mars 2012
  • Mått:
  • 155x230x8 mm.
  • Vikt:
  • 173 g.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 23. december 2024
Förlängd ångerrätt till 31. januari 2025

Beskrivning av Strategic Marketing Planning for the Small to Medium Sized Business

Ninety percent of businesses close after 10 years of operation. While many factors contribute to failure, the lack of an organized, measurable, strategic marketing plan often is the underlying cause. This book addresses these issues by providing both marketing theory as well as workbook exercises.

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