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Inclusive Branding

- The Why and How of a Holistic Approach to Brands

Om Inclusive Branding

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781349430154
  • Format:
  • Häftad
  • Sidor:
  • 210
  • Utgiven:
  • 1. januari 2002
  • Utgåva:
  • 12002
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 16. december 2024

Beskrivning av Inclusive Branding

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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