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Handbook of Research on Effective Advertising Strategies in the Social Media Age

Om Handbook of Research on Effective Advertising Strategies in the Social Media Age

Focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academics, researchers, and school practitioners.

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  • Språk:
  • Engelska
  • ISBN:
  • 9781466681255
  • Format:
  • Inbunden
  • Sidor:
  • 509
  • Utgiven:
  • 28. februari 2015
  • Mått:
  • 279x216x30 mm.
  Fri leverans
Leveranstid: 2-4 veckor
Förväntad leverans: 17. december 2024

Beskrivning av Handbook of Research on Effective Advertising Strategies in the Social Media Age

Focuses on the radically evolving field of advertising within the new media environment. Covering new strategies, structural transformation of media, and changing advertising ethics, this book is a timely publication for policymakers, government officials, academics, researchers, and school practitioners.

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