Böcker utgivna av Wharton Digital Press

A 2019 Axiom Business Award winner. In The Customer Centricity Playbook , Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer.

In a prescient new book, The Future of the Office: The Hard Choices We All Face on Working from Home and Remote Work, Wharton professor Peter Cappelli lays out the facts in an effort to provide both employees and employers with a vision of their futures. Cappelli unveils the surprising tradeoffs both may have to accept to get what they want.

In The Ostrich Paradox, Wharton professors Robert Meyer and Howard Kunreuther draw on years of teaching and research to explain why disaster preparedness efforts consistently fall short. Filled with heartbreaking stories of loss and resilience, the book is a must-read for policy-makers who want to build more prepared communities.

800-CEO-READ BESTSELLER Featured in Fortune, Harvard Business Review, and Entrepreneur, Go Long is "e;mandatory reading for the CEOs and boards of all public companies,"e; according to David M. Rubenstein, co-founder and co-executive chairman of The Carlyle Group. The lifespans of companies are growing shorter each day. Why do some companies thrive and grow, while others fail? Inspired by the CEO Academy, the annual off-the-record gathering of chief executives organized by the authors, reveals how some of the world's most prominent business leaders resisted short-term pressures to successfully manage their organizations for the long term, and in turn, aim to create more jobs, more satisfied customers, and more shareholder wealth. In Go Long, authors Dennis Carey, Brian Dumaine, Michael Useem, and Rodney Zemmel take you behind the scenes to witness the business decisions that are enabling leading organizations to outsmart and outlast the competition.Why did CEO Larry Merlo allow CVS to take a $2 billion hit-on purpose? How did former CEO Alan Mulally maneuver Ford's $48 billion turnaround? How did director Maggie Wilderotter and her fellow board members engage top management to embark on an unusual exercise to help Hewlett Packard Enterprise build a long-term strategy? Why did former CEO Paul Polman turn back to Unilever's original mission of leading with a purpose to fuel profits? How did former Verizon CEO Ivan Seidenberg convince his investors and board to allow him to make a $150 billion bet? How did former CEO George Buckley find a way to address investor calls for 3M to spend less on research and development while still finding a way to innovate? These leaders argue that a short-term mindset might satisfy investors for this quarter or next, but there's a heavy price to be paid. Instead, they argue, long-term thinking is your best short-term strategy. "e;Considering the enormous harm that short-term investing has done not only to companies, but to countries as well, this book should be required reading in boardrooms everywhere. A concise, powerful call for responsible, long-term business practices."e; -Kirkus Reviews "e;A must-read. If you're looking to build or lead a company that grows consistently not just from quarter to quarter, but year to year ... this book is for you."e; -Indra Nooyi, Board of Directors, Amazon; former Chairman and CEO, PepsiCo, Inc.

A 2018 DIGITAL BOOK AWARD FINALIST FOR BEST BUSINESS BOOKCovered in Forbes, Fast Company, and Harvard Business Review, Crack the C-Suite Code is "e;a true insider's guide,"e; according to Harvard Business School professor Boris Groysberg.How can I reach the C-suite? That is the most common question Cassandra Frangos hears from the executives she coaches. Many aspire to reach the C-suite, but the typical paths to the top are hard to find and difficult to follow. In Crack the C-Suite Code, Frangos reveals the hidden dynamics for reaching the C-suite. She offers expert guidance based on her experience as a consultant at Spencer Stuart and former head of global executive talent at Cisco, a company with 70,000 employees. Her deep research on the topic includes candid interviews with CEOs, hundreds of aspiring C-suite candidates, and the leading experts in the field. Frangos identifies four core paths you can follow to reach the C-suite: The Tenured Executive, The Free Agent, The Leapfrog Leader, and The Founder. To actively improve your chances for success, she presents: Insider knowledge from current CEOs and well-known executivesGuiding questions that clarify the risks and rewards associated with each pathAccelerators and derailers that either enhance or detract from your chances to succeedAdvice on how to leverage your experience, leadership brand, and mindset to help you land on the C-suite short listInsight on how the evolving role of the CEO affects your strategy to reach the topA career playbook for anyone who aspires to the top spot, Crack the C-Suite Code features advice from successful C-level leaders, including Accompany's Amy Chang, Goldman Sachs' Edith Cooper, Nest's Yoky Matsuoka, Cisco's Chuck Robbins, and Corning's Wendell Weeks. These and other top leaders from a broad range of companies, including Microsoft, Google, and General Electric, tell the stories of their success and help aspiring executives crack the C-suite code. "e;If you've ever wanted to really figure out how to ascend to the C-suite, this is your Rosetta Stone."e; -James M. Citrin, Leader, Spencer Stuart CEO Practice, and author, You're In Charge, Now What? "e;Frangos has created a roadmap for executives on the fast track."e;-Sylvia Ann Hewlett, author, Forget a Mentor, Find a Sponsor and Executive Presence

Peter Cappelli, Wharton management professor and director of Wharton's Center for Human Resources, debunks the arguments and exposes the real reasons good people can't get hired. Named one of HR Magazine's Top 20 Most Influential Thinkers of 2011, Cappelli points the way forward to rev America's job engine again.

In Baby Bust, Stew Friedman, founding director of The Wharton School's Work/Life Integration Project, draws on unique research to explain why so many young people are not planning to become parents. He offers ideas for what we can do as a society, in our organizations, and for ourselves to make it easier for men and women to choose the lives they want.