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The link between modern lifestyles and increasing levels of chronic heart disease, obesity, stress and poor mental health is a concern across the world.

This book explains how organizations can build new sales structures or assess and optimize existing ones. In volatile times with high customer expectations and interchangeable products and services, sales organizations need to be rethought or even completely restructured. Often, they are historically developed, outdated, and operate rigidly, with hybrid approaches frequently being overlooked.The author explains how decision-makers can systematically develop a detailed understanding of the market, customers, and organization to optimize their sales channels and remain competitive. The book provides a structured approach, detailing which employees and departments need to be involved and coordinated, and how the analysis, planning, and implementation can succeed in each specific task area within the company-integrated, deliberate, and flexible. This book is for anyone looking to ensure a sustainable and successful future for their business.Contents Importance of strategic sales structuring The Market: Building a detailed understanding of the market and competition The Customer: Developing a detailed understanding of buyers and customers The Sales Channel: Determining sales channels and structuring options The Organization: Integrating and coordinating sales channels The Employees: Determining the number and distribution of employees The Management: Establishing strategic sales goals and their monitoringThe AuthorDr. Manuel Beck is the Managing Partner at the consulting firm Bricklog and serves as the Chief Sales Officer (CSO) in the marketing and sales department at Brain4Data. He is also a guest lecturer at various universities. He is an expert in developing go-to-market strategies and in building and leading sales teams.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

With this book, which is based on the third edition of a book first written in German about random walks, the author succeeds in a remarkably playful manner in captivating the reader with numerous surprising random phenomena and non-standard limit theorems related to simple random walks and related topics. The work stands out with its consistently problem-oriented, lively presentation, which is further enhanced by 100 illustrative images. The text includes 53 self-assessment questions, with answers provided at the end of each chapter.Additionally, 74 exercises with solutions assist in understanding the material deeply. The text frequently engages in concrete model-building, and the resulting findings are thoroughly discussed and interconnected. Students who have tested this work in introductory seminars on stochastics were particularly fascinated by the interplay of geometric arguments (reflection principle), combinatorics, elementary stochastics, and analysis.The AuthorProf. Dr. Norbert Henze is a Professor of Stochastics at the Karlsruhe Institute of Technology (KIT), Institute of Stochastics, Karlsruhe, Germany. His well-established textbook Stochastics for Beginners (Stochastik für Einsteiger) was first published in 1997.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content, so that the book may read stylistically differently from a conventional translation.

Putin's war in Ukraine is not only fought on the battlefield. Combat also takes place on the digital front. Words and information are the ammunition of modern, hybrid warfare-targeting not only the opposing military but especially civilians. It is about manipulation and control, confusion and distraction from what is really happening. However, the internet is used not only for propaganda but also for intelligence and logistics. In doing so, Russia leaves behind numerous traces.Analyst Steven Broschart specifically shows which psychological and communicative tools are employed at Putin's digital frontline. He reveals what is really happening behind the digital frontline. Countless datasets on Google search behavior have been analyzed to answer questions that have remained unanswered-during the largest armed conflict in Europe in the 21st century.How was the war entry prepared? Is the Kremlin staging mood manipulation in Germany? What happened in Bucha? Who attacked the train station in Kramatorsk? Was the attack on the shopping center in Kremenchuk a mistake? Did the United States blow up Nord Stream? Is Kadyrov using Putin's help to eliminate political critics? Who destroyed the dam at the Kakhovka reservoir? What lies behind the military revolt of the Wagner Group? And are the deaths of countless Russian oligarchs mere coincidences?The AuthorSteven Broschart has been working as a digital strategy consultant, author, and speaker for over 20 years. His focus is on the analysis of digital behavioral traces. Since 2018, he has been advising the police, state criminal investigation offices (LKA), and public prosecutors on prominent cases with high investigative pressure. Additionally, he supports investigative journalism research for German television.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Modern information technology permeates and transforms our world-far more intensely than most of us realize. The book describes its origin, history, and essential drivers. It elaborates on the substantial importance the new world power of IT has gained for our social, economic, and political lives. It provides the reader with interesting, easily understandable, and balanced guidance on a complex topic. It highlights major development lines and explains concepts such as artificial intelligence, algorithms, and blockchains.Dr. Jürgen Müller studied history and political science in Trier, Vienna, and Rome, and then "accidentally" found his way into IT. He has spent more than 30 years there, primarily in Europe and the USA. In this book, he combines his extensive international experience in the computer industry with humanities-related questions, resulting in a very rare and worthwhile synthesis.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

The development of the internet, particularly the World Wide Web, is currently hitting its limits-both technically and socio-culturally, as well as economically. A new internet is promised as a solution, one that aims to overcome the boundaries between the real and the virtual world, merging reality and digitality-the metaverse. Technical, semantic, and organizational details are closely intertwined in this context.But what does this mean upon closer examination? What technical and technological challenges must be overcome to achieve such a merging? What economic opportunities arise-and which ones may be precluded? How can we ensure that an open and universally accessible metaverse is created? And how can we prevent a few large providers from imposing their proprietary ideas in this new metaverse? This book aims to provide answers to these questions.The AuthorDr. Peter Hoffmann, on one hand a professor of business informatics and on the other a passionate Media Computer Scientist, has been exploring for over 20 years the questions of what "digital media" and "virtual worlds" actually are and how users can interact with them.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

How do companies achieve the transformation into an agile, innovative, digital business and work environment? This question concerns not only IT managers but also strategic players, the enterprise architects. They must bridge the gap between strategic planning and dealing with increasing speed and growing uncertainty. Holistic enterprise development in the digital future means developing digital ecosystems and complex IT landscapes. This book presents methods and concepts from the agile world, semiotics, and neuropsychology that can help enterprise architects in their practical everyday work. Starting from a positive view of humanity, it is possible to harness the potential of individuals and teams for digital transformation with fundamental knowledge. The book is primarily aimed at IT managers, enterprise architects, and managers involved in large-scale software development processes.Many practical examples illustrate the theoretically presented connections and provide broader access to enterprise architecture management.

This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business ¿ and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today.

This book analyzes the intricate relationship between football fans and clubs, presenting new approaches for those in charge to actively involve fans in club management¿a complex task often fraught with emotional tension. Fan communities are spaces for integration and identity formation, but also for exclusion and demarcation. Moreover, the author highlights the resistance of active soccer fan scene towards increasing commercialization of their sport and their skeptical view of powerful institutions. This book therefore emphasizes that the goal of club management should be to develop fans from stakeholders to stakeowners, so that they can take on responsibility as equal participants in club affairs. The author, Edeltraud Hanappi-Egger, introduces the fundamentals of the "fan" phenomenon and outlines paths towards greater transparency and integrity, as well as productive dialogue between clubs and fan communities.This book is targeted at academics, sports managers, and soccer enthusiasts interested in the intersection of fan culture, club management, and the socio-political dimensions of sports.

Dive into the fascinating world of digital disruption and discover the transformative power of open and digital ecosystems, which will constitute one-third of global trade by 2030. This book demonstrates how value creation occurs beyond organizational boundaries and places the consumer at the forefront. The convergence of industries and technologies drives the experience-oriented customer journey and accelerates digital transformation. Explore Artificial Intelligence, Augmented Reality, the Internet of Things, Blockchain, Cloud, and Quantum Computing as key building blocks for innovation. The golden triangle of digital ecosystems - commerce, social media, and finance ¿ illustrates how companies like Alibaba, Tencent, NIO, Alphabet, Apple, Amazon, and Migros create unique customer experiences and integrate services with super-apps.Through in-depth analyses and practical case studies, you will learn how companies can thrive in this revolutionary model, achieving growth by sharing knowledge and resources, responding swiftly to market changes, and balancing the optimization of existing businesses with the exploration of new opportunities. Leadership in open and digital ecosystems demands a shift in mindset and the development of new dynamic capabilities. Emphasizing openness, agility, and ambidexterity as critical skills, this book is an indispensable guide for companies aiming to leverage open and digital ecosystems for sustainable growth and to build agile, resilient organizations.Gain a modern understanding of leadership and discover how it shapes the future of work in the era of digital ecosystems.

In a VUCA world, which is becoming increasingly volatile, uncertain, and complex, companies, organizations, and states must respond promptly and adequately to the respective situations. Making decisions based on past experiences is less successful in these times than having an accurate understanding of current conditions. The importance of empirical sciences, continuous environmental observation, timely analysis of causal relationships, and deriving new insights from them is increasing. From this, it can be deduced which measures are likely to achieve one's goals with predictable probability, such as which price for an offer generates the desired demand or which marketing measure reaches the desired target group.Where classical statistics were once used for calculations and predictions, today free (open source) tools like R allow data in various formats and from any number of sources to be read in, processed, and analyzed using methods of Artificial Intelligence and Machine Learning. The results can then be perfectly visualized so that decision-makers can benefit quickly and effectively.The age of Data Science has arrived. Digitalization is more than a buzzword or a promise; it is actionable and usable for everyone.This book teaches you, based on the latest version of R at the time of publication, how to use Artificial Intelligence and Machine Learning in Industry 4.0.

This book, authored by three experts with the assistance of GPT, provides comprehensive insights into the applications of generative AI, such as GPT, in the financial sector of businesses. It offers background information, benefits, as well as the challenges and risks associated with implementation. In addition to general applications within companies, specific use cases are also presented, focusing on areas such as controlling, business intelligence, accounting, investor relations, internal audit and control systems, risk management, auditing, and data privacy. The book concludes with a discussion on strategies for utilizing GPT effectively.

The standard economic theory, despite its many advantages, has a significant weakness: it is only of limited applicability to the economic reality of practice. Therefore, the book presents a new economic theory that is completely oriented towards the reality of economic practice. In this new theory, human beings are not just actors but constitute the central element from which the theory and everything else derive: work, production, consumption, demand, supply, exchange, trade, markets, stock exchanges, money, state economics, and global economics with all their complexities. Unlike the standard model, the new theory employs a holistic approach in its methodology. With this new and differentiated economic perspective and mindset, the new theory is capable of initiating a paradigm shift in the discipline of economics.

The introductory book provides an overview of the current state of cultural psychology regarding theoretical approaches and methods. It also illustrates its strong presence in various fields of action. Cultural psychology is an interdisciplinary research area that aims less to explain human behavior and experience objectively and causally, but rather seeks to understand psychological phenomena in their socio-cultural context. It follows a theoretical understanding that conceives humans as actively acting beings. In comparison to the prevailing nomothetic psychology, it emphasizes different theoretical and methodological approaches, particularly highlighting intentionality, structuring of meaning, and the cultural aspects of human existence. Cultural psychology incorporates hermeneutic approaches from psychology, philosophy, sociology, and ethnology, as well as qualitative methods for studying human actions and experiences. The EditorsProf. Dr. Dr. Uwe Wolfradt is a professor at the Institute of Psychology at Martin Luther University Halle-Wittenberg and the 1. chairman of the Society for Cultural Psychology.Dr. phil. habil. Lars Allolio-Näcke is a lecturer in religious psychology and managing director as well as the scientific coordinator of the Central Institute "Anthropology of Religion(s)" at Friedrich-Alexander University Erlangen-Nürnberg.Paul Sebastian Ruppel is a lecturer at the Faculty of Social Science, Social Psychology and Social Anthropology Section at Ruhr University Bochum and a research associate at Magdeburg-Stendal University of Applied Sciences, Department of Applied Human Sciences, and a freelance associate at the Institute for Qualitative Research at the International Academy Berlin.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

This book takes readers on a journey into the future of work. Following the influence of the COVID-19 pandemic, working conditions have become more flexible than ever before. The freedoms granted within this framework continue to be demanded by many employees. There are also numerous companies that have had predominantly positive experiences with this change and would like to continue with it. Against this backdrop, it is to be expected that the shift away from a traditional working environment ¿ due to the four influencing factors of demographic change, skills shortages, digitalisation and artificial intelligence ¿ will accelerate in the future. This book provides an overview of the various design options for New Work and highlights their respective advantages and disadvantages. It also analyses new trends and forecasts relating to the future of work. In addition, the relevant legal framework is presented in a concise and easy-to-understand manner. This book provides you with the tools you need to actively shape the future of work in your company in a legally compliant manner.The editorsDr. Inka Knappertsbusch is a lawyer specializing in employment law and employee data protection at the international commercial law firm CMS Germany. She advises companies primarily on restructuring and works agreements, in particular on issues related to IT and new work. Her work also focuses on data protection and artificial intelligence in employment relationships. She is the co-editor of the book "Arbeitswelt und KI 2030".Dr. Gerlind Wisskirchen is a partner and lawyer at the international commercial law firm CMS Germany and advises multinational corporations in particular on restructuring, national and international employment law and compliance issues. She is also an expert on the digitalisation of the world of work, with experience as a keynote speaker, author and lecturer and is the editor of the report "Artificial Intelligence and Robotics and Their Impact on the Workplace" for the Global Employment Institute.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Economics still adheres entirely unreflectively to a mechanistic worldview and machine thinking. Epistemologically, it thus remains in the 19th century, and its assumptions and theories, methods, and models therefore stand in stark contradiction to the findings of all other social and natural sciences as well as a multitude of empirical facts.Through a discourse-analytical examination of sixteen basic concepts in economics, based on twelve standard economics textbooks, their ideahistorical origin and use are worked out and compared and related to the current state of knowledge of other disciplines. This reveals the structural, methodological, and content errors of economics in a clear manner.Especially for critical students, who have long been demanding an economics that is in line with the current state of research and faces the challenges of the 21st century, this opens up the possibility of a new approach to economics.The Content Discourse-analytical examination of fundamental assumptions and concepts of economics from "labor" to "wealth" Structural, methodological, and content critique of economic thinking from an epistemological perspective Critical examination of the use of empirical and statistical data, the method of gaining knowledge, and the model thinking in economics

This practical handbook provides a well-founded insight into the complex preparatory work for the realisation of eLearning projects. The book describes how project managers and media authors work as a team to create a script for eLearning that fulfils learning psychology criteria and current multimedia didactics. Tools for designing and writing scripts are presented and evaluated so that a needs-based selection is possible. The third edition has been revised and updated throughout. A new chapter on "Mobile Learning" shows the latest developments. The draft of instructional videos and the possibilities of the social web are explained in detail.Enriched with valuable tips for work organisation and an outline of the media author's job description, the handbook is aimed at project managers and specialists in companies, further education institutions and multimedia agencies as well as media authors and those who want to become one. Numerous checklists facilitate daily work, e.g. for checking a finished script - a quality assurance measure that helps save time and money. Written directly for everyday professional use, the book uses practical methods and work aids as well as tips and tricks to show how a strong draft and a carefully prepared script make a decisive contribution to the successful production of eLearning applications.