Böcker utgivna av Springer

The link between modern lifestyles and increasing levels of chronic heart disease, obesity, stress and poor mental health is a concern across the world.

This book explains how organizations can build new sales structures or assess and optimize existing ones. In volatile times with high customer expectations and interchangeable products and services, sales organizations need to be rethought or even completely restructured. Often, they are historically developed, outdated, and operate rigidly, with hybrid approaches frequently being overlooked.The author explains how decision-makers can systematically develop a detailed understanding of the market, customers, and organization to optimize their sales channels and remain competitive. The book provides a structured approach, detailing which employees and departments need to be involved and coordinated, and how the analysis, planning, and implementation can succeed in each specific task area within the company-integrated, deliberate, and flexible. This book is for anyone looking to ensure a sustainable and successful future for their business.Contents Importance of strategic sales structuring The Market: Building a detailed understanding of the market and competition The Customer: Developing a detailed understanding of buyers and customers The Sales Channel: Determining sales channels and structuring options The Organization: Integrating and coordinating sales channels The Employees: Determining the number and distribution of employees The Management: Establishing strategic sales goals and their monitoringThe AuthorDr. Manuel Beck is the Managing Partner at the consulting firm Bricklog and serves as the Chief Sales Officer (CSO) in the marketing and sales department at Brain4Data. He is also a guest lecturer at various universities. He is an expert in developing go-to-market strategies and in building and leading sales teams.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

With this book, which is based on the third edition of a book first written in German about random walks, the author succeeds in a remarkably playful manner in captivating the reader with numerous surprising random phenomena and non-standard limit theorems related to simple random walks and related topics. The work stands out with its consistently problem-oriented, lively presentation, which is further enhanced by 100 illustrative images. The text includes 53 self-assessment questions, with answers provided at the end of each chapter.Additionally, 74 exercises with solutions assist in understanding the material deeply. The text frequently engages in concrete model-building, and the resulting findings are thoroughly discussed and interconnected. Students who have tested this work in introductory seminars on stochastics were particularly fascinated by the interplay of geometric arguments (reflection principle), combinatorics, elementary stochastics, and analysis.The AuthorProf. Dr. Norbert Henze is a Professor of Stochastics at the Karlsruhe Institute of Technology (KIT), Institute of Stochastics, Karlsruhe, Germany. His well-established textbook Stochastics for Beginners (Stochastik für Einsteiger) was first published in 1997.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content, so that the book may read stylistically differently from a conventional translation.

Putin's war in Ukraine is not only fought on the battlefield. Combat also takes place on the digital front. Words and information are the ammunition of modern, hybrid warfare-targeting not only the opposing military but especially civilians. It is about manipulation and control, confusion and distraction from what is really happening. However, the internet is used not only for propaganda but also for intelligence and logistics. In doing so, Russia leaves behind numerous traces.Analyst Steven Broschart specifically shows which psychological and communicative tools are employed at Putin's digital frontline. He reveals what is really happening behind the digital frontline. Countless datasets on Google search behavior have been analyzed to answer questions that have remained unanswered-during the largest armed conflict in Europe in the 21st century.How was the war entry prepared? Is the Kremlin staging mood manipulation in Germany? What happened in Bucha? Who attacked the train station in Kramatorsk? Was the attack on the shopping center in Kremenchuk a mistake? Did the United States blow up Nord Stream? Is Kadyrov using Putin's help to eliminate political critics? Who destroyed the dam at the Kakhovka reservoir? What lies behind the military revolt of the Wagner Group? And are the deaths of countless Russian oligarchs mere coincidences?The AuthorSteven Broschart has been working as a digital strategy consultant, author, and speaker for over 20 years. His focus is on the analysis of digital behavioral traces. Since 2018, he has been advising the police, state criminal investigation offices (LKA), and public prosecutors on prominent cases with high investigative pressure. Additionally, he supports investigative journalism research for German television.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

Modern information technology permeates and transforms our world-far more intensely than most of us realize. The book describes its origin, history, and essential drivers. It elaborates on the substantial importance the new world power of IT has gained for our social, economic, and political lives. It provides the reader with interesting, easily understandable, and balanced guidance on a complex topic. It highlights major development lines and explains concepts such as artificial intelligence, algorithms, and blockchains.Dr. Jürgen Müller studied history and political science in Trier, Vienna, and Rome, and then "accidentally" found his way into IT. He has spent more than 30 years there, primarily in Europe and the USA. In this book, he combines his extensive international experience in the computer industry with humanities-related questions, resulting in a very rare and worthwhile synthesis.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

The development of the internet, particularly the World Wide Web, is currently hitting its limits-both technically and socio-culturally, as well as economically. A new internet is promised as a solution, one that aims to overcome the boundaries between the real and the virtual world, merging reality and digitality-the metaverse. Technical, semantic, and organizational details are closely intertwined in this context.But what does this mean upon closer examination? What technical and technological challenges must be overcome to achieve such a merging? What economic opportunities arise-and which ones may be precluded? How can we ensure that an open and universally accessible metaverse is created? And how can we prevent a few large providers from imposing their proprietary ideas in this new metaverse? This book aims to provide answers to these questions.The AuthorDr. Peter Hoffmann, on one hand a professor of business informatics and on the other a passionate Media Computer Scientist, has been exploring for over 20 years the questions of what "digital media" and "virtual worlds" actually are and how users can interact with them.The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.

How do companies achieve the transformation into an agile, innovative, digital business and work environment? This question concerns not only IT managers but also strategic players, the enterprise architects. They must bridge the gap between strategic planning and dealing with increasing speed and growing uncertainty. Holistic enterprise development in the digital future means developing digital ecosystems and complex IT landscapes. This book presents methods and concepts from the agile world, semiotics, and neuropsychology that can help enterprise architects in their practical everyday work. Starting from a positive view of humanity, it is possible to harness the potential of individuals and teams for digital transformation with fundamental knowledge. The book is primarily aimed at IT managers, enterprise architects, and managers involved in large-scale software development processes.Many practical examples illustrate the theoretically presented connections and provide broader access to enterprise architecture management.

This book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business ¿ and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today.

This book analyzes the intricate relationship between football fans and clubs, presenting new approaches for those in charge to actively involve fans in club management¿a complex task often fraught with emotional tension. Fan communities are spaces for integration and identity formation, but also for exclusion and demarcation. Moreover, the author highlights the resistance of active soccer fan scene towards increasing commercialization of their sport and their skeptical view of powerful institutions. This book therefore emphasizes that the goal of club management should be to develop fans from stakeholders to stakeowners, so that they can take on responsibility as equal participants in club affairs. The author, Edeltraud Hanappi-Egger, introduces the fundamentals of the "fan" phenomenon and outlines paths towards greater transparency and integrity, as well as productive dialogue between clubs and fan communities.This book is targeted at academics, sports managers, and soccer enthusiasts interested in the intersection of fan culture, club management, and the socio-political dimensions of sports.