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The present book covers a detail account of hydro-geochemistry of hill springs along with their chemical groupings which will be a meaningful addition to the existing knowledge on natural springs. The findings of the study will certainly give an updated feature regarding the springs and provide the scientific information, beneficial for the improvement of the quality as well as quantity of the spring water. In addition of this, this book will also provide information about the impact of the anthropogenic activities on the hydrochemistry of spring water. The present book will be useful for students, researchers, academicians, policy makers and water resource planners.

This book on "Endocrine glands of the fish, Notopterus notopterus" is written keeping in view the methodology being adopted for endocrine studies in a particular fish and this complete manuscript is a outcome of over 30 years teaching and research experience for post-graduate and research students. A comprehensive account of a particular fish species on endocrine glands is not easily available and this book can help young researchers carrying research work on comparative endocrinology and more specifically with reference to fish endocrinology and reproduction. It is hoped that the methodology given in this book may help and inspire students joining research in the field of fish endocrinology and related research.

This book has been designed as a tool for the persons forming and nurturing Self-Help Groups, to enable them to train members and office bearers of the groups in the concepts, processes and procedures of group functioning. It has been written in very simple language for easy understanding by grassroots level functionaries. The book is divided into 14 chapters. The first four modules are devoted to explaining the concept of Self-Help and the principles of group functioning and points that need to be attended to while forming groups. The field worker can use these modules at the stage of group formation. This is followed by different topics that a group should understand for management of the collective effort. The field worker can use each of these modules when attending the group meetings.

The demand supply situations for the selected plantation commodities such as tea and coffee in the Asian continent have undergone a rapid transformation due to the growth of the world economy and lowering of trade barriers resulting into surge in import. To give a barrier to such a situation, it is high time to create awareness on the positive characteristics of Indian Coffee/ tea and initiate appropriate branding and promotional strategies especially on country of origin labelling. The first chapter of the book covers briefing on Indian coffee and tea sector. The second chapter makes a rigorous review on literature pertaining to the research issues, identified the variables relevant for promoting the products on 'country of origin labelling'. A suitable conceptual model incorporating the variables has been developed and the methodology for the research is being covered in the third chapter. The data collected were presented and analyzed and the inferences and findings are drawn in the next two chapters. Since labelling helps in creating a strong distinction in the market place and acts as a vehicle for marketing, it is suggested to deploy suitable promotional measure to leverage the commercial benefits of the same. The detail suggestions to promote the Indian plantation commodities on Country of Origin Labelling and the conclusions are recorded in last two chapters.

Environment & Human beings are interdependent on each other. But Environmental problems are innumerable, like air pollution due to industries & automobiles, surface water pollution due to industries, domestic waste and agriculture, ground water pollution due to solid waste, soil pollution due to industries, deforestation and habitat loss due to shifting cultivation, illegal cutting of trees. It is a big challenge to maintain environmental balance along with developmental activities. Sustainable development easy to define but almost impossible to achieve. It is easy to have sustainable utilization of the renewable resources but it is impossible for the non renewable resources. Development & Environment are said to be contradictory to each other, however the bad effect of developmental process can be regulates to a great extent through proper utilization of the Technology. This text book explain in detail various types of water, air and soil pollution. The book also demonstrate the biodiversity of Madhya Pradesh & Chhattisgarh region and provides suggestion to conserve the biodiversity. Some chapters of book have established the utility of plant diversity in different ways such as fuel, microalgae as a source of future source of biofuel, weeds can be utilized as medicine, antimicrobial activity of Tulsi plant etc. Some chapters of book explains Laws Legislation related to environment and suggestion to protect environment. This book captures the complexity and dynamics of environmental problems & development and seeking to understand this important contemporary issue.

Agribusiness management is newly emerging discipline. There is a dearth of quality study material giving proper coverage of modern concepts of consumer oriented marketing as applied to agriculture markets. This book focuses on Four "P" Approach and consumer orientation as applied to agricultural marketing. This book will be very helpful to students of agribusiness management and agricultural marketing at under graduate and post graduate level to understand the basic concepts of marketing with a consumer and market orientation. The subject/topics and concepts discussed in book are supported with suitable illustrations of marketing of agro produce and agri inputs for better understanding which will be very useful to students, researchers and for those working on various aspects of agricultural marketing.

This book is an attempt to integrate social sciences and use socially relevant and scientific language from an organizational perspective. Effective organizational strategies are required for the organization to accomplish its mission while being guided by an investment perspective. This book focuses on the general concept of strategic human resource management and the relatively broad concepts of corporate level and strategic business unit considerations.Human resource strategy focuses on the alignment of the organization's human resource practices, policies and programmes with corporate and strategic business unit plans. The process of development of consistent human resource policies and practices are important concerns of general management as well as the human resource function.This book will be useful to researchers, students and other professionals having interest in development of an organization and in facilitating corporate governance, management and administration in an effective direction.