Böcker utgivna av SAGE Publications Ltd

Authored by Bertil Hulten, one of the world's leading professors of sensory marketing, this text brilliantly explains the techniques through which a sensory experience can be created to surround a consumer, not only to increase the chance of an immediate sale but perceptions of the product which play into a customer's return and brand loyalty for the future.

This encyclopedia focuses on the key concepts, debates, approaches and schools of thought on higher education, and brings together the best thinking about the role of universities.

Paul Bernal addresses the issue of privacy on the internet and how it is challenged in a wide variety of ways - from large social media companies, whose entire business models are based on privacy invasion, through the developing technologies of facial recognition and the internet of things, to the desire of governments to monitor our every activity online.

A clear and accessible introduction to the complex issues surrounding mental health.

Presented in a unique and easy-to-use dictionary format, this practical guide will help students and practitioners understand and apply the principles of effective communication.

Covering the what, why and how in easily accessible language, this book explores the common challenges faced by nursing students on placement and gives practical advice on how to overcome them. Updated to the latest NMC standards and written by a team of experienced lecturers and nurses.

A Super Quick guide to planning and organising your revision and being fully prepared to successfully take your exam.

The SAGE Handbook of Research Methods in Political Science and International Relations offers a comprehensive overview of the field and its research processes through the empirical and research scholarship of leading international authors.

An international outlook on the different aspects of critical pedagogy. Authors from around the global discuss the both philosophical and social common themes on the subject.

The SAGE Encyclopedia of Children and Childhood Studies navigates our understanding of the historical, political, social and cultural dimensions of childhood.

A comprehensive textbook designed to guide students through the entirety of a Health and Social Care BSc degree. By using a three part structure, it covers the important topics and pressing issues relevant to Health and Social Care today. Starting with the essential areas and core knowledge, through health and social care in practice, and finishing with coverage of the challenges faced in present day health and social care.

Combining a detailed focus on the core skills and principles underpinning good history teaching, this book will help develop a strong understanding of key historical concepts and the dynamics of the primary history national curriculum.

A new edition of the seminal textbook in media and mass communication. Denis McQuail's classic book has been revised and updated by Mark Deuze to reflect the contemporary media landscape and to speak to needs of today's media students.

A Super Quick guide to critically analysing academic texts for your research and assignments.

Get on the right track from day one at university with this super quick guide, designed to get you through university cool, calm and in control!

From research preparations to post-research debriefing, this book covers every stage of the social research process, outlining how to undertake fieldwork as safely as possible.

This book guides trainees through each step of their journey and helps them build the knowledge, confidence and skills to succeed.

In this newly updated edition, Julian Grenier leads you through the new updated Ofsted framework, and shows you how to navigate the process focusing on doing what is best for children and families to build long-lasting and effective provision that can be maintained before, during and after inspection.

With all content mapped the new NMC standards (2018) this book helps students to understand the underlying theory behind health promotion and the different considerations for working with individuals, families and diverse communities. It also shows the practical skills students will need in order to promote health and well-being effectively in their daily practice.

This reader-friendly and accessible text introduces 50 assessment approaches for use and adaptation in any learning environment.

This new text for education undergraduates covers a broad range of themes from across the education sector and focuses on some key contemporary issues. The text includes links to both up-to-date research and more seminal, often cited research and theories.

This new text for education undergraduates covers a broad range of themes from across the education sector and focuses on some key contemporary issues. The text includes links to both up-to-date research and more seminal, often cited research and theories.

It is essential that students develop sound decision-making skills in order to deal with the challenges they will encounter as registered nurses. This book enables pre-registration nursing students to understand, develop and apply these skills in order to practise safely and effectively.

Pre-empt any student anxiety about their maths skills ahead of their forthcoming statistics module with this hands-on workbook. Packed with clear explanations, real-world examples and practical exercises it gives them all the necessary maths skills to tackle statistics with confidence.

There is now a great need for people within education (both students and teachers) to engage critically with research and it is supported by the Department for Education, Ofsted and the teaching community. This books shows how to read journal articles critically, how to assess the robustness of research claims and the relevance of the results.

A comprehensive textbook designed to guide students through the entirety of a Health and Social Care BSc degree. By using a three part structure, it covers the important topics and pressing issues relevant to Health and Social Care today. Starting with the essential areas and core knowledge, through health and social care in practice, and finishing with coverage of the challenges faced in present day health and social care.

Rules and codes for healthcare professionals continue to proliferate yet are unable to offer practical advice in specific circumstances. To help balance official rules with the variable, unique human element, David Seedhouse and Vanessa Peutherer explain what personal judgement is and how it can be applied routinely and effectively in everyday decision-making in healthcare.