Marknadens största urval
Snabb leverans

Böcker utgivna av Routledge

Filter
Filter
Sortera efterSortera Populära
  • - A Toolkit for Adaptive Teaching and Relational Practice
    av Verity Lush
    339 - 2 035,-

    Building Your Inclusive Classroom explores why we need to adapt our teaching - and our approaches to children and young people - and how this will support the achievement of everyone in the classroom, including the teacher. It will help educators in mainstream settings, across all key stages, to adapt not only their resources but also their approaches for children with SEND and their peers.This accessible resource provides a toolkit of ideas, methods, and motivation to enable teachers to make their classrooms fully inclusive. Chapters present the most effective evidence-based approaches - exploring both relational, restorative practice and traditional methods - to provide the foundations upon which to build inclusive classrooms. The book: - Offers practical suggestions along with examples and case studies- Includes reflective questions to encourage readers to consider their current settings- Provides clear summaries and breakdowns of key guidelines and concepts- Does the heavy lifting for you and presents evidence-based approaches in an engaging manner- Incorporates the voices of staff and parents throughout- Inspires the reader to take risks, enhance current practice, and to make meaningful change for children and young people.Adaptive teaching has traversed beyond just the mini-whiteboard and the writing frame, and we need now, more than ever, to differentiate and adapt our approaches too, for children both with and without diagnosed Special Educational Needs and/or Disabilities (SEND). This book will be essential reading for mainstream teachers, SENDCOs, and trainee teachers, across all key stages.

  • av Derek H Brown
    719,-

    From David Hume's famous puzzle about "the missing shade of blue," to current research into the science of colour, the topic of colour is an incredibly fertile region of study and debate, cutting across philosophy of mind, epistemology, metaphysics, and aesthetics, as well as psychology. Debates about the nature of our experience of colour and the nature of colour itself are central to contemporary discussion and argument in philosophy of mind and psychology, and philosophy of perception.This outstanding Handbook contains 29 specially commissioned contributions by leading philosophers and examines the most important aspects of philosophy of colour. It is organized into six parts: The Importance of Colour to Philosophy The Science and Spaces of Colour Colour Phenomena Colour Ontology Colour Experience and Epistemology Language, Categories, and Thought. The Routledge Handbook of Philosophy of Colour is essential reading for students and researchers in philosophy of mind and psychology, epistemology, metaphysics, and aesthetics, as well as for those interested in conceptual issues in the psychology of colour.

  • av J M Moldowan
    2 905,-

    This book examines recent advances in the study of geochemical biomarkers, more commonly known as molecular fossils. These advances cover a wide range of applications including formation of different ranks of coals, the diagenetic fate of biological compounds in natural waters, the characterization of depositional environments of petroleum source rocks and the classification of precursor organisms by their molecular fossil remnants. In addition, this volume contains the most extensive collection of material on geochemical markers of the continental basins of China yet to appear in the Western literature.

  • av Daniela Berti
    2 035,-

    This book presents original research on the controversies surrounding animal sacrifice in South Asia through the lens of court cases. It focuses on the parties involved in these cases: on their discourses, motivations, and contrasting points of view. Through an examination of judicial files, court decisions and newspaper articles, and interviews with protagonists, the book explores how the question of animal sacrifice is dealt with through administrative, legislative, and judicial practice. It outlines how, although animal sacrifice has over the ages been contested by various religious reform movements, the practice has remained widespread at all levels of society, especially in certain regions. It reveals that far from merely being a religious and ritual question, animal sacrifice has become a focus of broader public debate, and it discusses how the controversies highlight the contrast between 'traditional' and 'reformist' understandings of Hinduism; the conflict between the core legal and moral principles of religious freedom and social progress; and the growing concern with environmental issues and animal rights.The Introduction, Chapter 1, Chapter 2, and Chapter 7 of this book are available for free in PDF format as Open Access from the individual product page at www.taylorfrancis.com. It has been made available under a Creative Commons Attribution-Non Commercial-No Derivatives 4.0 International license. Funded by Centre National de la Recherche Scientific.

  • - Current Issues
    av Mary G Powers
    649,-

    This text consists of a collection of seven papers which look at constructing measures of occupational socioeconomic status by combining census data on occupation-specific levels of education and income; including different approaches.

  • - Control, Prediction and Comparison
    av Daniel Pettersson
    2 029,-

    This volume centres the notion of "chance" in education as a key concept in contemporary education - relating to aspects like accountability, datafication, or international large-scale assessments - and discusses the impact that the historical desire to "tame" this notion has had on present-day educational policy and practice. Encouraging readers to widen their educational imagination, chapters combine secondary research from the fields of cybernetics, systems thinking, and comparative education with issues of control, prediction, and comparison as ways to tame chance in education. Using the theoretical lenses of reasoning, notions, and addendums for legitimacy to foster a critical awareness of rarely discussed educational matters, the book explores how these notions are central to the taming of chance within education. Ultimately, the authors determine the styles of reasoning that are foundational and frame how we think about, and act on, education, and thereby address one of the top priorities in educational policy, politics, and practice today. This timely book, with its unique perspective on the debates around education, will be of interest to students, researchers, and scholars in the fields of education policy and politics, international and comparative education, and theory of education. Those involved with the philosophy of education will also find the book valuable.

  • av Charles J Hitch
    649,-

    In this volume, eight energy experts address the question of how much energy conservation can contribute to national energy supplies and how it will affect economic growth. The authors differ in their assessment, some taking a pessimistic and others an optimistic view of conservation's ability to mitigate the damping effect of higher energy costs. They assign varying roles to conservation and energy supplies to meet social and economic goals, but agree on the need for more research. The areas of agreement include cost-effective conservation policies which rely heavily on market forces. They differ in their interpretations of historical data and the potential for substitution.

  • - The Case of "Colour-Blind" France
    av Angéline Escafré-Dublet
    2 029,-

    This book investigates the experience of ethno-racial discrimination in France and the forms that resistance take in a colour-blind context. It embarks in testing existing theories on the experience of discrimination, and on the diverse repertoire of collective action to fight discriminatory practices in France.

  • - Theories and Evidence
    av Wei Li
    2 029,-

    This book takes a broad approach to studying China's policy processes. It aims to shed new light on the characteristics of China's political systems and to adapt theoretical frameworks of policy processes developed in Western democracies to China.In 2021, Xi Jinping introduced the concept of "whole-process people's democracy". This new discourse calls for a deeper understanding of both traditional and new mechanisms and institutions functioning in China's policy processes. Bringing together scholars with extensive fieldwork experience in mainland China and Taiwan, this edited volume investigates governance mechanisms and institutions of policy processes in China from different perspectives, such as mass line, Tiao-Kuai coordination, and People's Congress. The book focuses not only on traditional topics such as agenda setting and policy change, but also on political-administrative relations, policy mix design, and delivering service contracts in communities. A comparative analysis of three social enterprises in Taiwan is provided as a case study of non-governmental actors' (lack of) influence on policies in a context that is different from mainland China.This book will appeal to scholars, students, and practitioners interested in policy processes in mainland China and Taiwan and in comparative theories about policy processes around the world.

  • - New Rivalry in World Politics
    av Alpo M Rusi
    649,-

    Alpo Rusi provides a broad vision of the strategic landscape for the coming century, warning against dangers inherent in the emerging world order. He predicts a more complexand potentially hostilemultipolar system based on four or five rival trading blocs. Despite the centrality of trade rivalries, the role of military force will not vanish. Although he considers superpower conflict unlikely, he expects that lower-level conflicts will become more prevalent. Consequently, Rusi believes that the trading blocs will have to actively pursue security arrangements that will safeguard the traditional role of the nation-state. }Examining the international system from a geopolitical and geoeconomic perspective, Alpo Rusi provides a broad vision and bold forecast of the emerging strategic landscape for the coming century. An asymmetrical world system is emerging. The United States is now the sole true world power; it forms the core of a unipolar order characterized by an uneven division of world power and economic resources. Rusi argues, however, that this postCold War order will not survive into the next century.Rusi suggests that the power vacuum in the former Soviet empire will be filled by China in Asia and by the European Union in Eastern Europe, Russias disintegration and decline in world power status will continue but may have reached its bottom line economically, and Islam will gain strength in various parts of the world, embracing a new international role. He also predicts that the world will be split into four or five distinct trading blocs: A European bloc formed around the European Union; an East Asian bloc, potentially strong, interventionist, and even aggressive, formed around China and the Singapore economic region; Japan, as a strong and still competitive economic power; and a Pan-American bloc, also strong but potentially isolationist, formed around the United States. One of the question marks will be the future ability of an orthodox Russia to facilitate conditions for an economic space. According to Rusi, these trading blocs will develop new political or geopolitical interests. For example, the European bloc will extract fossil fuels from the former Soviet Union instead of the Middle East, thereby changing the existing global trade system. Each bloc will have certain internal problemsthe Europeans will be linked to the unstable successors to the Soviet Union, the East Asian Bloc will have to contemplate whether Chinas economic growth and geopolitical expansions will create a new bipolar world in the early twenty-first century, and the Pan-American bloc will struggle with continuing political and economic instability in South and Central America.Finally, Rusi warns that it is crucial for the European and Pan-American blocs to build upon the traditional Euro-Atlantic relationship. Without it, he argues, a truly polarizedand potentially hostilebloc system will take root, most likely lining the Western pan-regions against Chinas expansiveness. }

  • - The Definitive Guide to Optimizing Organizational Performance
    av William Kane
    539 - 2 045,-

    In a rapidly changing world, businesses must create a high-performing, metrics-driven workplace environment characterized by respect, inclusion, teamwork, innovation, and overall harmony--and it must be manageable and sustainable. This book shows that returning to managerial basics will provide the way forward, as exemplified by legendary UCLA basketball coach John Wooden, the model for a new people management pathway: the SCORE paradigm.Generally considered the greatest coach in history, John Wooden's recipe for team success was unique, culture-based, and ahead of its time. Building upon Wooden's 21 coaching principles and his own 35 years of experience as a human resources leader, Bill Kane has created the SCORE framework to guide people managers in creating and nurturing effective teams, and steering their organizations through times of change: - Staffing: Attracting and Selecting Talent- Cultivating Culture: Defining How People Should Interact- Organizing and Planning: The Need for Direction and Focus- Reinforcing Desirable Behavior: Managing Performance- Engaging the Organization: A Leader's Role and ResponsibilityEnlivened with stories from the careers of Coach Wooden, Andy Hill (a three-time national champion under Coach), and the author, the book clearly explains why each coaching principle works in practice, and provides examples of success, as well as pitfalls to avoid. Readers will learn how to get the right people on their team, create meaningful participative and inclusive management practices, build a winning organizational culture, and achieve heightened results. New and experienced people managers and leaders in corporate settings, as well as business and organizational psychology students, will appreciate this timeless reference tool, a roadmap to help people managers -as their own "work-in-progress" - develop strategies for success based upon a proven and simple model.

  • av Julien Benda
    2 229,-

    Julien Benda's classic study of 1920s Europe resonates today. The "treason of the intellectuals" is a phrase that evokes much but is inherently ambiguous. The book bearing this title is well known but little understood. This edition is introduced by Roger Kimball.From the time of the pre-Socratics, intellectuals were a breed apart. They were non-materialistic knowledge-seekers who believed in a universal humanism and represented a cornerstone of civilized society. According to Benda, this all began to change in the early twentieth century. In Europe in the 1920s, intellectuals began abandoning their attachment to traditional philosophical and scholarly ideals, and instead glorified particularisms and moral relativism.The "treason" of which Benda writes is the betrayal by the intellectuals of their unique vocation. He criticizes European intellectuals for allowing political commitment to insinuate itself into their understanding of the intellectual vocation, ushering the world into "the age of the intellectual organization of political hatreds." From the savage flowering of ethnic and religious hatreds in the Middle East and throughout Europe today to the mendacious demand for political correctness and multiculturalism on college campuses everywhere in the West, the treason of the intellectuals continues to play out its unedifying drama.

  • - Gender and Power in India's Climate Politics
    av Seema Arora-Jonsson
    1 899,-

    This book turns critical feminist scrutiny on national climate policies in India and examines what transition might really mean for marginalized groups in the country.

  • - Struggle and Rejuvenation
    av du Erkarslan & Özlem Erdo&#287
    2 029,-

    This book explores the complex relationship between urban space and displacement in Turkey. It evaluates how the displacement of people and cultures has affected the spatiotemporal landscapes of the nation at different periods of contemporary Turkey, with an emphasis on various narratives of the relocating population and their relationship to the environment.Contemporary cities are constantly changing due to the movement of people from different regions, resulting in shifting population patterns globally. Understanding displacement and its effects on space are crucial in studying this phenomenon, as it not only involves the physical relocation of individuals, but also the transfer of cultural practices within a condensed timeframe. This process changes the destination of settlements irreversibly. This book takes a methodological approach and disclinary approach, examining the migration and displacement of people and its effects upon art, architecture, culture and politics in Turkish cities.This book will be of interest to students and scholars interested in migration and its effects on cities, urban planning and architecture.

  • - Indian Spiritual Wisdom for Managing Sustainable Global Enterprise
    av Rama Prosad Banerjee
    1 845,-

    A manager needs to perform the role of a leader, a consumer, a buyer, a maker, a worker, a messenger, an advisor and a guide to all other stakeholders in a business setting. Though the fundamentals of management are eternally same in nature, the learners and practicing managers should continuously sensitize themselves with the fundamentals in view of the changing times and circumstances. This book aims to be a guiding handbook for emerging and practicing managers in the ever-changing corporate world. Going beyond explaining just the basics of management, this book will help the readers understand the art of practicing management.

  • av George G E Catlin
    529,-

    First published in 1939, The Anglo-Saxon Tradition puts forward Catlin's view on the power of the Anglo-Saxon Tradition to unite Europe. The book identifies the distinguishing features of this Tradition as respect for personality, liberty, experiment, tolerance, accommodation, democracy, federalism, moralism, and public spirit, and emphasises its role in standing against contemporary totalitarian ideologies. The volume outlines Catlin's plan for the confederation of Anglo-Saxony in relation to what he presents as the central issue for civilisation: the conflict between the ideal of Dominion over Man, and the ideal of Power over Things. The Anglo-Saxon Tradition will appeal to those with an interest in the history of philosophy and the history of political thought.

  • - Creating Self-Reliant Communities in a Global Age
    av Michael Shuman
    715,-

    National drug chains squeeze local pharmacies out of business, while corporate downsizing ships jobs overseas. All across America, communities large and small are losing control of their economies to outside interests. Going Local shows how some cities and towns are fighting back. Refusing to be overcome by Wal-Marts and layoffs, they are taking over abandoned factories, switching to local produce and manufactured goods, and pushing banks to loan money to local citizens. Shuman details how dozens of communities are recapturing their own economies with these new strategies, investing not in outsiders but in locally owned businesses.

  • - A Geographical Perspective
    av Gareth J Lewis
    515,-

    Originally published in 1982, this book examines the spatial patterns and underlying processes involved in human migration as well as its role as an agent in the development of the spatial organization of society. Geographers have developed several methodologies in the study of migration and this volume integrates them in such a way that is useful for undergraduates studying any one branch of human geography.

  • - Structure, Substance and Style
    av Lucie Qian Xia
    2 035,-

    This book provides a novel theoretical framework to understand EU-China diplomatic relations.The existing scholarly literature on EU-China relations is characterised by a dichotomous distinction between material and ideational factors and overemphasises the 'interest versus value' motif undergirding EU-China relations. The diplomacy and future direction of the relationship seem as opaque as their extent remains incalculably complex. This book takes us beyond binary motives by introducing a novel theoretical model of diplomatic relationship-building that brings to the fore the more nuanced and latent factors to make sense of EU-China diplomatic relationship-building; the new theory captures the 'relational' nature of diplomatic relationship-building by integrating the social layer of 'intentions' in understanding international diplomacy. This study further sheds light on the opportunities and challenges in enhancing EU-China relations, through a comparative in-depth investigation of the processes, practices and politics of EU-China climate change and agricultural-trade relations over the past two decades. The book draws on a rich collection of original data, encompassing over 100 interviews with stakeholders of EU-China relations conducted from 2015-2023; strengthened by participant observation at EU and Chinese institutional headquarters and in diplomatic fora that has taken place over the past ten years. Enriching these data are newly disclosed official minutes and documentation regarding EU-China negotiations and cooperation.This book will be of much interest to students of diplomacy studies, Chinese politics, EU politics and international relations in general.

  • - Postwar Change and Continuity a Casebook
    av Peter Lange
    529,-

    First published in 1981, The Communist Parties of Italy, France, and Spain presents a comparative and integrative overview of the development of three Communist parties in the postwar Europe. Through the systematic presentation of the most important documents of the Communist parties, the book provides an access to the basic declarations and positions to illustrate the strategic and ideological evolution of these three parties in the advanced industrial democracies. Eurocommunism, the editors argue cannot be usefully understood as a phenomenon which suddenly appeared and equally as rapidly disappeared, in the 1970s. Rather it is a process of adaptation and change which characterizes the development of all three parties since World War II. The explicitly comparative organisation of the documents into five basic themes -general strategy, alliances, party organization, international policy, policy toward the communist movement, allows the reader both to follow any single party in a specific policy area or to compare the parties in response to major domestic or international events of significance. Rich in archival material, this book will be an invaluable resource to scholars and researchers of European Politics, comparative politics, comparative communism and modern European history. .

  • - Interactionist Studies of Everyday Life
    av Dirk vom Lehn
    2 035,-

    This insightful and accessible book is a response to the increasing important role that technology plays in everyday life, and the urgent need for empirical studies that analyse the impact of technology on social practices.The chapters in this co-edited collection reveal how technology is oriented to and embedded within the social organization of action in a wide range of settings and institutions, including education, markets, arts and culture, health and social care, media, politics, and science. In their analyses, the contributing authors adopt interactionist perspectives to explore how the meanings of technology emerge and are negotiated within and through action and interaction. The volume comprises 14 empirical chapters from authors working in fields such as symbolic interactionism, ethnomethodology, conversation analysis, discourse methods, ethnographic enquiry, video-based methods, and others. The chapters are framed by an introduction and a concluding discussion by the co-editors which draws out the key themes and issues that the individual chapters speak to, and show the importance of these themes for the social sciences and for society.The book is primarily aimed at researchers in the social sciences, including sociology, social psychology, organization studies, and beyond whose work is concerned with the interplay between social interaction, technology, and institutions.

  • - Differential Fertility in a Pluralistic Society
    av Lincoln H Day
    1 455,-

    Originally published in 1983, this book examines the problems of fertility in predicting population trends. It varies a great deal according to mothers' ages, ethnic groups, place and time. It is important for demographers, planners and policy-makers to know precisely what fertility differences are, what gives rise to them and how they can be handled and predicted statistically. This volume discusses these challenges in detail and analyses information to show how factors like religion, place of birth and socio-economic grouping affect fertility.

  • - Advice for the Next Generation
    av Simon Milligan
    569 - 2 029,-

    In this book, influential development practitioners reflect on their careers by writing letters of advice to their younger selves. Sharing their successes and failures, the challenges and barriers they have encountered, and the changes and continuities within their work, these deeply personal accounts provide an invaluable window into the world of development practice.The authors come from nearly 20 countries. They have held a rich mix of jobs across a range of sectors and organisational types, bringing a long-term perspective to the sector's contemporary challenges. The distinguished list includes a Nobel prize winner, senior figures in government and international organisations, those working at the frontline of humanitarian aid and civil society organisations, and those who might not even have thought of themselves as 'development professionals', such as technologists and social entrepreneurs. Despite the differences, common themes emerge: the pursuit of meaningful change, the navigation of barriers, and the ongoing sense of hope.This book will inspire those about to embark on their professional careers and remind new entrants and current development practitioners alike how much there remains to be done.

  • - A Central and Eastern European Perspective
    av István Benczes
    2 035,-

    Providing an analysis of Central and Eastern European economies, this book explores the economic impacts of populism in the regions of populist rule. This book demonstrates that studying macroeconomic variables such as fiscal balance or current account positions cannot tell the whole story of the economic consequences of populism.

  • av Edelyn Verona
    3 419

    Now more than ever, the criminal justice system, and the programs, policies, and practices within it, are subject to increased public scrutiny, due to well-founded concerns over effectiveness, fairness, and potential unintended consequences. One of the best means to address these concerns is to draw upon evidence-based approaches demonstrated to be effective through empirical research, rather than through anecdote, standard practice, or professional experience alone (National Institute of Justice, 2011).The goal of this book is to describe the most useful, actionable, and evidence-based solutions to many of the most pressing questions in the criminal justice system today. Specifically, this edited volume contains brief and accessible summaries of the best available research, alongside detailed descriptions of evidence-based practices, across different areas of the criminal justice system. It is written so that practitioners and researchers alike can use the text as reference tool in their work and in training the new generation of individuals working to improve the system. Researchers and practitioners in many areas of criminal justice - crime prevention, policing, courts (prosecution, defendants, judges), corrections, sanctions, and sentencing - can reference specific chapters in this book to guide their policy and practice decisions. Although theory is a guide for the practices described, the chapters will address practical issues in implementation and action.This book overcomes the limitations of previous criminal justice practice books in that it is written as a practice resource and reference guide and spans practices and policies across different sectors of the criminal justice system - from prevention to policing to sanctions and corrections. Each chapter contains a list of action items, based upon the best available scientific research, that can be implemented in practice to address key issues and long standing challenges in the criminal justice system.

  • - A Philosophical Inquiry
    av Christopher Cowie
    339,-

    The Repugnant Conclusion is a controversial theorem about population size. It states that a sufficiently large population of lives that are barely worth living is better than a smaller population of high quality lives. This is highly counter-intuitive. It implies that we can improve the world by trading quality of life for quantity of lives. Can it be defended?Christopher Cowie explores these questions and unpacks the controversies surrounding the Repugnant Conclusion. He focuses on whether the truth of the Repugnant Conclusion turns - as some have claimed - on the uncomfortable claim that many people's lives are actually bad for them and that even privileged people lead lives that are only just worth living. Highly recommended for those interested in ethics, applied ethics and population studies The Repugnant Conclusion will also be of interest to those in related disciplines such as economics, development studies, politics and international relations.

  • - The Psychology of Violence and Risk Assessment
    av Penelope Harvey
    2 035,-

    Produced in response to the growing international demand for information, this book details the latest research in understanding and controlling violent and sexual offences. Increasing numbers of psychologists are now studying and working with offenders to the advancement of forensic psychology.Chapters cover contributions from ten different countries and are grouped into three sections dealing with risk assessment, sex offenders and offences and violent offenders and offences. The first section discusses the progress that has been made towards making accurate decisions about the risk that an individual poses to the community and emphasises the need to draw on both clinical experience and research.The second section explores understandings and investigations of sexual offences including discussion on: American commitment laws for sexually violent predators; the status of "recovered memories" in criminal trials; factors influencing delays in reporting sexual abuse; a model of rapists' accounts of their offences; and situational factors in sexual offending.The final section on violent offenders and offences includes discussion on: criminal careers; domestic violence; mutiliation-murder in Japan; offender profiling; and sentencing of homicide cases.This book will be of interest to scholars in criminology, psychology and forensic psychiatry and to policy-makers and practitioners who deal with sexual and violent offences.

  • av Wallace Collins
    1 455,-

    Jamaican Migrant (1965) is the honest and moving recollection of a Jamaican cabinet-maker who emigrated to a new life in Britain. This is the book of a man who has been through the whole story in his own life - childhood in a large and humble Jamaican family, apprenticeship there, the journey to Britain as a stowaway, years in London as a Jamaican immigrant. The author takes us from Jamaica's coast, the drug-idlers and orators on the beach, the hurricanes, his father's wartime jazz band, to the problems and sophistication of girls and jobs and solitude in a London winter.

  • - 75 Years of Educational Review, Volume I
    av Jane Martin
    2 029,-

    From its origins in the University of Birmingham's then Institute of Education in 1948, Educational Review has emerged as a leading international journal for generic educational research. Seventy-five years on, Mapping the Field presents a detailed account of education theory and research, policy, and practice through the lens of some of the key articles published in the journal over this timespan.The Foreword written by the journal's editors in Volume I presents a comprehensive account of the changing context for education scholarship and plots the key events in the development of the journal. The articles in Part I discuss some of the underpinning theories and research methodologies which have guided education researchers and practitioners, both past and present. Parts II and III focus on politics and policymaking in education and on the challenges involved in managing educational practice.The articles included in both volumes of Mapping the Field represent a careful selection from the work of scholars whose ideas have been, and continue to be, influential in the field of education. Overall, this major text covers a wide range of topics and offers original insights into educational policy, provision, processes, and practice from around the world.

  • - Creating Effective Content in Practice
    av Dan Farkas
    649 - 1 835

    Strategic Content Marketing offers a comprehensive guide to planning, creating, implementing and analyzing an effective content marketing strategy in practice. Each chapter marries established theory with modern practice, illustrating concepts with real-world case studies and examples alongside interviews with prominent content marketers, including a foreword by Joe Pulizzi, founder of The Content Marketing Institute and often referred to as the Father of Content Marketing. Chapter objectives and summaries structure learning, while reflective questions and activities aid comprehension. On reading, students will understand: The definition, purpose, and practical implementation of a content marketing programme The relationship between content marketing and broader marketing, strategic positioning, buyer personas, and research initiatives The most effective and valued forms of content marketing and how they are structured and used, including a special focus on digital and B2B content marketing How to create persuasive content and measure the effectiveness of content marketing The careers, associated competencies, and software technologies in the burgeoning field of content marketing. This comprehensive text is perfect core and recommended reading for advanced undergraduate and postgraduate students studying content marketing, inbound marketing, marketing communications, digital and social media marketing, and public relations. In practice, the book is also highly valuable for practicing professionals studying for professional qualifications and looking to develop their skills. Online resources include instructor teaching slides, four-color images and templates, and chapter test bank questions.

Gör som tusentals andra bokälskare

Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.