The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new millennial brands like Casper, Allbirds, Sweetgreen, Everlane, and more successfully build devoted fan followings right out of the gate.We''re in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it''s not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today''s hottest new brands, showing you: • How Casper was able to upend the mattress industry by building a beloved brand where none had existed before • How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" • Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings.Whether you''re starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today''s customers.
Purl and stitch: Empowering, healing, and reconnecting us to each other and ourselvesIn a fractured world plagued by anxiety and loneliness, knitting is coming to the rescue of people from all walks of life. Economist and lifelong knitter Loretta Napoleoni unveils the hidden power of the purl and stitch mantra: an essential tool for the survival of our species, a means for women to influence history, a soothing activity to calm us, and a powerful metaphor of life.This book is a voyage through our history following the yarn of social, economic and political changes - from ancient Egypt and Peru to modern Mongolia, from the spinning bees of the American Revolution to the knitting spies of World War II, and from the hippies'' rejection of consumerism to yarnbombing protests against climate change. For the author it is also a personal journey of discovery and salvation, drawing on the wisdom her grandmother passed along as they knit together.Revealing recent discoveries in neuroscience, The Power of Knitting offers proof of the healing powers of knitting on our bodies and minds. Breaking through societal barriers, even nursing broken hearts, and helping to advance cutting-edge science, knitting is still a valuable instrument for navigating our daily lives. As a bonus, the book includes patterns for ten simple yet iconic projects that reflect the creative, empowering spirit of knitting, with complete instructions.
From the first female real estate broker on Million Dollar Listing LA, a no-bullshit guide to analyzing big egos, deflecting power plays, and taking control of any room.Behind Tracy Tutor''s entertaining on-screen persona is an uncanny knack for projecting confidence in the most intimidating of circumstances. The breezy, tough-talking, utterly inimitable LA real estate broker has rivaled her male co-stars to land increasingly high-profile deals. Now Tracy is leveraging her years of experience to write the go-to manual for women who struggle to convince people they''re in charge.The first step in Tracy''s system for confidence is to figure out what people want and how they operate. From there, simply push the right levers of influence. Through candid, hilarious stories of her rise through the male-dominated world of high-end real estate (text message screen shots from creeps included!), Tracy offers a crash course in the psychology of power dynamics and social signaling. You''ll walk away knowing: • What five things you should always find out about someone before you''re in a room with them • How to communicate confidence with any outfit, even if you''re dressing on a budget • The different types of humor you can use to lighten up and empower yourself in any meetingThis book is a must-read for any ambitious woman who wants to learn not only how to be in important rooms but how to run them.
A brand new box set feature the first six books in the bestselling Theodore Boone series from the master of the modern legal thriller, John GrishamJoin Theo''s adventures from the beginning in this deluxe box set collection of the first six Theodore Boone books: Kid Lawyer, The Abduction, The Accused, The Activist, The Fugitive, and The Scandal. Brimming with the intrigue and suspense that made John Grisham a #1 international bestseller and undisputed master of the modern legal thriller, Theodore Boone''s trials and triumphs will keep readers hooked unitl the very last page. "Gripping . . . everyone will be enthralled by Theodore Boone." --Scholastic News"Classic Grisham." --Los Angeles Times"Edge-of-your-seat drama, sophisticated plotting, and plenty of spunk." --Chicago Sun-Times
New York Times-bestselling authors Marc and Angel Chernoff deliver instant inspiration and powerful advice for becoming our best selves.Millions of readers turn to Marc and Angel Chernoff for fresh, intimate insights for a fulfilled life. In this pithy and empowering guide, they collect the very best advice they've discovered, on topics that include overcoming setbacks, letting go of what's holding us back, nurturing relationships, finding time for self-care, and cultivating passion in order to achieve our wildest dreams. Topics include: • 10 Mistakes Unhappy People Make • 28 Ways to Stop Complicating Your Life • 12 Tough Truths That Help You Grow • 12 Amazingly Achievable Things to Do Today • 10 Timeless Lessons for a Life Well-LivedA perfect gift for a loved one or ourselves, this deceptively simple book is a touchstone to return to for a boost of motivation and inspiration.
The Secret Language of Relationships shows how astrology can craft a relationship profile between any two individuals born during any two weeks of the year. The result is an indispensable guide to getting the most out of every relationship.The bestselling companion book to the groundbreaking The Secret Language of Birthdays, The Secret Language of Relationships offers a fascinating look into why we are drawn to certain people. Goldschneider divides the year into 48 "weeks,” showing the personality traits for each period. With an amazing 1,176 combinations of personalities, you can better understand any relationship in your life.Beautifully illustrated and designed, the Secret Language series is sure to delight a new generation of astrology enthusiasts and all people who are interested in better understanding themselves and the people around them.
Hilarious and heartbreaking, this unforgettable novel is for anyone who's ever felt not good enough - then met a friend who makes them feel so much better than okay.
A scientifically developed program for feeding kids with special needs--based on the popular Brain Balance Program Dr. Robert Melillo’s Brain Balance program has helped thousands of families across the country, offering a drug-free, scientifically based method for addressing a wide range of conditions, including autism spectrum disorders and ADHD. In this new book, he presents the nutritional side of the Brain Balance Program, featuring guidelines, tips, and kid-friendly recipes based on the latest scientific research on how food affects the brain. Designed to help busy parents feed picky kids in a beneficial way, the book will show readers how to: • Recognize the difference between a fussy eater and a problem eater. • Ease the sensory issues that make for mealtime mayhem. • Identify food sensitivities using a simple elimination diet. • Choose supplements that will help ensure adequate daily amounts of the specific vitamins and minerals important to brain health. • Prepare delicious, healthy meals that will pass the taste test of even the most finicky eaters. • Understand how the brain plays a primary role in many dietary and nutritional issue including food sensitivities.
The channeled Guides of I Am the Word provide a concise and immensely powerful program in self-awareness that can ease negative complexes and align your existence with its highest purpose. Humanity has lost itself. Both as individuals and as a world culture, we have forgotten our true nature. In I Am the Word, writer and medium Paul Selig has recorded an extraordinary program for self- realization, as dispensed through beings of higher intelligence, sometimes called Guides or Ascended Masters. These figures seek, as they have in the past, to assist men and women in discovering the higher, purposeful nature-or "Christed Self"-that lies dormant within us all.In a series of enticing, irresistibly practical dialogues, the Guides of I Am the Word identify the emotional "boulders" that displace our authentic selves and consume our potential. The Guides provide to-the-point psychological and existential insights, along with self-developing exercises and affirmations, which begin to strip away residues of fear, self-doubt, and self-suffocating habits.
The new way to transform a sales culture with clarity, authenticity, and emotional intelligence. Too often, the sales process is all about fear. Customers are afraid that they will be talked into making a mistake; salespeople dread being unable to close the deal and make their quotas. No one is happy. Mahan Khalsa and Randy Illig offer a better way. Salespeople, they argue, do best when they focus 100 percent on helping clients succeed. When customers are successful, both buyer and seller win. When they aren't, both lose. It's no longer sufficient to get clients to buy; a salesperson must also help the client reduce costs, increase revenues, and improve productivity, quality, and customer satisfaction. This book shares the unique FranklinCovey Sales Performance Group methodology that will help readers:· Start new business from scratch in a way both salespeople and clients can feel good about · Ask hard questions in a soft way · Close the deal by opening mindsClose the deal by opening minds
A guide to recognizing and overcoming SIBO, with a 21-day plan to stop feeling bloated, start losing weight, and fix your gut.Even as millions of Americans suspect they're suffering from a gastrointestinal disorder, they may spend years in pain before they figure out just what's going on with their gut. And while irritable bowel syndrome (IBS) is commonly diagnosed, SIBO, a disorder with basically all the same symptoms, is not.So, what is SIBO? The acronym stands for Small Intestine Bacterial Overgrowth, a disorder in which bacteria that usually grow in other parts of the gut start to proliferate and take up residence in the small intestine. This causes a whole confluence of symptoms, ranging from bloating and cramps, to uncontrollable weight gain or weight loss, to even malnutrition when the bacteria eat up vital nutrients from our food. Even though several studies have shown that as many as 84 percent of patients with IBS also tested positive for SIBO, it remains understudied and underdiagnosed.After decades of dealing with debilitating symptoms with no relief, Shivan Sarna's life changed when she was diagnosed with SIBO. As she eliminated her symptoms one by one through lifestyle changes and help from her physicians, she started to synthesize her personal experiences with Western and naturopathic medicine and dedicate herself to advocating for those suffering from SIBO, or those who think they could be.Now, in this groundbreaking book, Sarna shares her step-by-step plan to treat and even cure SIBO, with information on what to eat and what to avoid, how to build a routine to manage your symptoms, and how to work with your doctor to find supplements and medications that promote healing. Sarna also includes her 21-day SIBO Specific Diet, which includes more than 40 recipes to put you on the path to recovery. Whether you're SIBO-diagnosed or SIBO-suspicious, this empowering guide will change the way you approach and think about your gut and overall health.
A practical and delicious field guide to cooking and healing with adaptogens from wellness expert and former chef Amanda Chantal Bacon, founder of Moon Juice and author of The Moon Juice Cookbook.In The Moon Juice Manual, Amanda Chantal Bacon lays out the blueprint for the next level of mind/body health. This quintessential guide to adaptogens, the stress-busting super-herbs and -mushrooms that Bacon introduced to the wellness world with her cult-followed Moon Dust collection. As the name suggests, adaptogens are plants that can help us adapt to and protect us from the daily stress of modern life. From cordyceps (a mushroom to elevate energy and libido) to ashwagandha (a shrub to tame anxiety and reduce inflammation), adaptogens are a powerful, edible antidote to today''s stressed-out, high-speed world. A plant-fueled survival guide to modern life, The Moon Juice Manual explains the way chronic stress impacts the mind and body and provides simple and delicious ways to incorporate adaptogens into daily life. The book offers prescriptive recommendations and functional recipes for optimizing beauty, brain, spirit, sex, sleep, or mood. Readers will understand how to make grain-free and practical recipes with adaptogens along with easy decadent treats like Horny Goat Weed Brownies and Schisandra Sleeping Beauty Balls. The Moon Juice Manual makes cooking and healing with adaptogens fun, approachable, and truly transformative.
A definitive deep-dive into queer history and culture with hit reality show RuPaul's Drag Race as a touchstone, by the creators of the pop culture blog Tom and LorenzoA New York Times New & Noteworthy bookOne of Logo/NewNowNext's "11 Queer Books We Can't Wait to Read This Spring"From the singular voices behind Tom and Lorenzo comes the ultimate guide to all-things RuPaul's Drag Race and its influence on modern LGBTQ culture. Legendary Children centers itself around the idea that not only is RuPaul's Drag Race the queerest show in the history of television, but that RuPaul and company devised a show that serves as an actual museum of queer cultural and social history, drawing on queer traditions and the work of legendary figures going back nearly a century. In doing so, Drag Race became not only a repository of queer history and culture, but also an examination and illustration of queer life in the modern age. It is a snapshot of how LGBTQ folks live, struggle, work, and reach out to one another--and how they always have--and every bit of it is tied directly to Drag Race. Each chapter is an examination of a specific aspect of the show--the Werk Room, the Library, the Pit Crew, the runway, the Untucked lounge, the Snatch Game--that ties to a specific aspect of queer cultural history and/or the work of certain legendary figures in queer cultural history.
The bestselling author of Daemon returns with a near-future technological thriller, in which a charismatic billionaire recruits a team of adventurers to launch the first deep space mining operation--a mission that could alter the trajectory of human civilization. When itinerant cave diver James Tighe receives an invitation to billionaire Nathan Joyce's private island, he thinks it must be a mistake. But Tighe's unique skill set makes him a prime candidate for Joyce's high-risk venture to mine a near-earth asteroid--with the goal of kick-starting an entire off-world economy. The potential rewards and personal risks are staggering, but the competition is fierce and the stakes couldn't be higher. Isolated and pushed beyond their breaking points, Tighe and his fellow twenty-first century adventurers--ex-soldiers, former astronauts, BASE jumpers, and mountain climbers--must rely on each other to survive not only the dangers of a multi-year expedition but the harsh realities of business in space. They're determined to transform humanity from an Earth-bound species to a space-faring one--or die trying.
"A story has no beginning or end: arbitrarily one chooses a moment of experience from which to look ahead..." "This is a record of hate far more than of love," writes Maurice Bendrix in the opening passages of The End of the Affair, and it is a strange hate indeed that compels him to set down the retrospective account of his adulterous affair with Sarah Miles. Now, a year after Sarah's death, Bendrix seeks to exorcise the persistence of his passion by retracing its course from obsessive love to love-hate. At first, he believes he hates Sarah and her husband, Henry. Yet as he delves further into his emotional outlook, Bendrix's hatred shifts to the God he feels has broken his life, but whose existence at last comes to recognize. Originally published in 1951, The End of the Affair was acclaimed by William Faulkner as "for me one of the best, most true and moving novels of my time, in anybody's language." This Penguin Deluxe Edition features an introduction by Michael Gorra.For more than seventy years, Penguin has been the leading publisher of classic literature in the English-speaking world. With more than 1,700 titles, Penguin Classics represents a global bookshelf of the best works throughout history and across genres and disciplines. Readers trust the series to provide authoritative texts enhanced by introductions and notes by distinguished scholars and contemporary authors, as well as up-to-date translations by award-winning translators.
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