Böcker utgivna av Penguin Publishing Group

Talk Triggers is the definitive, practical guide on how to use bold operational differentiators to create customer conversations, written by best-selling authors and marketing experts Jay Baer and Daniel Lemin.Word of mouth is directly responsible for 19% of all purchases, and influences as much as 90%. Every human on earth relies on word of mouth to make buying decisions. Yet even today, fewer than 1% of companies have an actual strategy for generating these crucial customer conversations. Talk Triggers provides that strategy in a compelling, relevant, timely book that can be put into practice immediately, by any business.The key to activating customer chatter is the realization that same is lame. Nobody says "let me tell you about this perfectly adequate experience I had last night." The strategic, operational differentiator is what gives customers something to tell a story about. Companies (including the 30+ profiled in Talk Triggers) must dare to be different and exceed expectations in one or more palpable ways. That's when word of mouth becomes involuntary: the customers of these businesses simply MUST tell someone else.Talk Triggers contains: • Proprietary research into why and how customers talk • More than 30 detailed case studies of extraordinary results from Doubletree Hotels by Hilton and their warm cookie upon arrival, The Cheesecake Factory and their giant menu, Five Guys Burgers and their extra fries in the bag, Penn & Teller and their nightly meet and greet sessions, and a host of delightful small businesses • The 4-5-6 learning system (the 4 requirements for a differentiator to be a talk trigger; the 5 types of talk triggers; and the 6-step process for creating talk triggers) • Surprises in the text that are (of course) word of mouth propellantsConsumers are wired to discuss what is different, and ignore what is average. Talk Triggers not only dares the reader to differentiate, it includes the precise formula for doing it. Combining compelling stories, inspirational examples, and practical how-to, Talk Triggers is the first indispensable book about word of mouth. It's a book that will create conversation about the power of conversation.

From an award-winning author comes a picture book biography that feels like Indiana Jones for kids!British explorer Percy Fawcett believed that hidden deep within the Amazon rainforest was an ancient city, lost for the ages. Most people didn't even believe this city existed. But if Fawcett could find it, he would be rich and famous forever. This is the true story of one man's thrilling, dangerous journey into the jungle, and what he found on his quest for the lost city of Z.

The winningest coach in college sports history shares his lessons on building and coaching teams of champions. For 244 consecutive dual matches over the past twelve years, the Trinity men's squash team has gone unbeaten. No other team in any collegiate sport has achieved the same sustained level of greatness.Run to the Roar is the story of a coach who succeeds in recruiting young men from around the world, getting them to work as a team, managing personalities, calming egos, and encouraging daily effort and focus under pressure.The focus of the book is a single match-Trinity vs. Princeton at the 2009 national championships. Within this framework we learn how Assaiante drives his players to achieve unparalleled success.Run to the Roar is not just a book about squash; it is an invaluable and unique reflection on mentoring and leadership.

The hilarious New York Times bestselling phenomenon and the perfect funny gift!The Darwin Awards are more than just a brand. They're a pop culture phenomenon. With six books and a website that draws in more than a million unique visitors every month, the Darwin Awards rivals The Onion and The Simpsons as one of the biggest humor franchises in the world.Fully illustrated and featuring all-new tales of the marvelously macabre, The Darwin Awards Countdown to Extinction chronicles the astonishing acts of individuals who have taken a swan dive into the shallow end of the gene pool. From attaching a five-horsepower engine to a barstool, to hammering a metal hook into an explosive device, to using a taser to treat a snake bite, these gloriously gruesome incidents prove that the countdown (to human extinction) is well under way. And we won't exit this mortal coil without one last laugh.

Named a Best Book of 2019 by NPR "How might we mitigate losses caused by shortsightedness? Bina Venkataraman, a former climate adviser to the Obama administration, brings a storyteller's eye to this question. . . . She is also deeply informed about the relevant science." -The New York Times Book Review A trailblazing exploration of how we can plan better for the future: our own, our families', and our society's. Instant gratification is the norm today-in our lives, our culture, our economy, and our politics. Many of us have forgotten (if we ever learned) how to make smart decisions for the long run. Whether it comes to our finances, our health, our communities, or our planet, it's easy to avoid thinking ahead. The consequences of this immediacy are stark: Superbugs spawned by the overuse of antibiotics endanger our health. Companies that fail to invest stagnate and fall behind. Hurricanes and wildfires turn deadly for communities that could have taken more precaution. Today more than ever, all of us need to know how we can make better long-term decisions in our lives, businesses, and society. Bina Venkataraman sees the way forward. A former journalist and adviser in the Obama administration, she helped communities and businesses prepare for climate change, and she learned firsthand why people don't think ahead-and what can be done to change that. In The Optimist's Telescope, she draws from stories she has reported around the world and new research in biology, psychology, and economics to explain how we can make decisions that benefit us over time. With examples from ancient Pompeii to modern-day Fukushima, she dispels the myth that human nature is impossibly reckless and highlights the surprising practices each of us can adopt in our own lives-and the ones we must fight for as a society. The result is a book brimming with the ideas and insights all of us need in order to forge a better future.