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For courses in public relations. Prepares Students for Public Relations Work with an Emphasis on Ethics and Contemporary, Real-world ApplicationsFeaturing an intensely practical approach that favors reasoning, justification, and applications that work, The Practice of Public Relations prepares students for contemporary public relations work in the changing landscape of the 21st century. Fraser Seitels writing combines a contemporary, real-life approach that marries his experience in the field with a light-hearted, energetic prose style. This Thirteenth Edition has been thoroughly updated to include recent public relations cases with a continued emphasis on ethics, using examples that span several fields and countries. Building on the successes of the previous edition, this text remains the most visual text on the market, as well as the most comprehensive in its discussion of social media as it relates to public relations.

For all courses in Materials Management, Production, Inventory Control, and Logistics taught in business and industrial technology departments of community colleges, four-year colleges, and universities. Understand all elements of production planning and control, and how they fit together with Introduction to Materials Management.Clearly written and exceptionally user-friendly, this text covers all the essentials of modern supply chain management, manufacturing planning and control systems, purchasing, and physical distribution. Content, examples, questions, and problems lead students step-by-step to mastery. Widely adopted by colleges and universities worldwide, this is the only APICS-listed reference text for the Basics of Supply Chain Management (BSCM) CPIM certification examination.

For undergraduate courses in Corporate Finance. The Five Key Principles for the Foundations of FinanceFoundations of Finance retains its foundational approach to the key concepts of finance, bolstered by real-world vignettes, cases, and problem exercises. Utilizing five principles, which are presented at the beginning of the book and applied throughout, the authors introduce a multi-step approach to financial problem solving that appeals to students at all levels, math and numerical skills. As in previous editions, the Ninth Edition focuses on valuation and opens every chapter with a vignette based on financial decisions faced by contemporary, real-world companies and firms. Other highly useful features include mini cases, cautionary tales, lists of key terms, and a discussion of ethics. Revised and updated, the newest edition includes new lecture videos, financial thinking, user feedback, and lessons from the recent economic crisis. MyFinanceLabnot included. Students, if MyFinanceLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyFinanceLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyFinanceLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.

For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors goal has been to write a book thats authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Personalize Learning with MyMarketingLabMyMarketingLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

For undergraduate and graduate courses in Organizational Behavior. Help Students Better Understand Their Behavioral and Interpersonal SkillsLong considered the standard for all organizational behavior textbooks, Organizational Behavior provides the research you want, in the language your students understand. This text continues its tradition of making current, relevant research come alive for readers. The Seventeenth Edition has been thoroughly updated to reflect the most recent research and business events within the field of organizational behavior worldwide, while maintaining its hallmark featuresclear writing style, cutting-edge content, and intuitive pedagogy. Theres a reason why Robbinss textbooks have educated millions of students and have been translated into twenty languagesand its because of a commitment that provides the kind of engaging, cutting-edge material that helps students understand and connect with organizational behavior. MyManagementLab not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Innovation can take you from failure to success, but if you need a helping hand then Think Like An Innovator can help you. With over 70 different leaders, innovators and business people, each covered in 500 words or less, you'll find out: Who they are a brief bio about the person Their Challenge the issue they faced and why it was a challenge Their Innovation the innovative solution they proposed Lessons for you insights for you on how to apply their innovation to your life Split in to 8 categories, you can find inspiration from: Artists - e.g. David Bowie, J K Rowling, Pablo Picasso Business Leaders - e.g. Jeff Bezos, Levi Strauss, Sidney BernsteinGenius' - e.g. Beethoven, Michelangelo, Shakespeare Inventors - e.g. Johannes Gutenberg, Louis Braille, Thomas Edison Mavericks - e.g. Anita Roddick, Nelson, Steve Jobs Pioneers - e.g. Dick Fosbury, Florence Nightingale, Marconi Scientists - e.g. Alexander Fleming, Charles Darwin, Galilleo Visionaries - e.g. John F Kennedy, Oprah Winfrey, Walt Disney Think Like An Innovator is full of inspiring insights to transform your working day.

For courses in 1- and 2-semester Anatomy & PhysiologyAs an incredibly engaging study guide that can be used either independently or in conjunction with any A&P book, the Anatomy and Physiology Coloring Workbook helps students get the most out of their A&P classes. Dr. Elaine Marieb thoughtfully crafted the text to include a wide range of coloring activities and self-assessments. Students benefit from updated At the Clinic questions, a new major tissue figure, and updated terminology. Moreover, the texts Incredible Journey visualization exercises take students on an exciting adventure through the human body. Each step they take leads them into an amazing world where they can learn more about anatomical structures and physiological functions.

One of the most important financial plans you can have is saving and investing for your retirement. Quite simply, the success of this plan determines whether youre going to live comfortably after you stop working. The Financial Times Guide to Saving and Investing for Retirement will lead you through a bewildering maze of financial tools and provide advice on crucial investment decisions. It provides everything you need to know about how to save and invest so that you can successfully plan for your retirement. It is packed with invaluable information on taxes, ISAs, pensions, investing across different assets and buying property. The Financial Times Guide to Saving and Investing for Retirement will help you: Identify your financial objectives and work out how to achieve them Learn how to invest for a specific goal and time Find out about taxes and other rules that may impact your wealth Understand why its essential to be actively involved in managing your post-work income

For courses in project management. Project Management Fundamentals with Broad ApplicationsIn its Fourth Edition, Project Management: Achieving Competitive Advantage takes a contemporary, decisive, and business-oriented approach to teaching and learning project management. Blending current theory, contemporary case studies, and hands-on practice and research, Project Management offers students a full range of perspectives of the project management process. To promote a comprehensive, multi-industry understanding of the text, the author addresses project management theory within the context of a variety of successful organizations, whether they be publicly held, private, or nonprofit. Comprehensive case analysis and detailed exercises give students the tools to assess projects in real-time, equipping them with razor-sharp decision-making skills. Leveraging the latest project management technology, Project Management features just the right balance of real-world examples, cutting-edge theory, and practical exercises.

This book is packed full of little gems which will help managers at all levels be at their best a must read.Debbie Niven, Director and Co-founder of Momentum Training & Management Consultants Discover how to Be a Great Manager Now! This 2-in-1 guide is designed to help you become a more effective manager in an instant, whilst giving you the deeper knowledge to ensure long-lasting results. With the unique 2-in-1 approach, you can learn your way. Use the seven Speed Read tips immediately, then take your time exploring the Big Picture chapters. Understand how to be a great manager quickly Effectively manage the issues that teams face Communicate with confidence and get the right message across Encourage your staff for exceptional performance and professional development As an ambitious manager, you need the right information at the right time to help you advance in your career. The 2-in-1 Manager will ensure you improve and succeed in business, right now and in the future. An excellent book one every manager should read if they want to succeed.Ashley Braganza, Professor of Organisational Transformation and Head of Economics and Finance, Brunel University London 'Whether you are a millennial in management or embarking on management, you have to read this no nonsense, straight to the point book.'Coach Chris Browne, Personal Development and Employability Coach

Discover how to Be Decisive - Now! This 2-in-1 guide is designed to help you become a more effective decision maker in an instant, whilst giving you the deeper knowledge to ensure long-lasting results. With the unique 2-in-1 approach, you can learn your way. Use the seven Speed Read tips immediately, then take your time exploring the Big Picture chapters. Make the right decisions quickly and effectively Understand the problem properly and work out your priorities Ensure your decision is the right one and avoid the common mistakes Know the value of risk planning and how to do it successfully Look back to learn lessons on better decisions next time As an ambitious manager, you need the right information at the right time to help you advance in your career. The 2-in-1 Manager will ensure you improve and succeed in business, right now and in the future.

For courses in business law and the legal environment of business This comprehensive textbook not only helps students develop a thorough understanding of the legal environment of business, but also enhances their ability to engage in critical thinking and ethical analysis, and ultimately survive in an increasingly competitive global environment. The following features of this text are designed to ensure that the authors goalto develop critically thinking students who understand the important concepts of business law and the legal environment of businessis attained.

For the C introductory programming course Problem Solving with C continues to be the most widely used textbook by students and instructors in the introduction to programming and C language course. Through each edition, hundreds and thousands of students have valued Walt Savitchs approach to programming, which emphasizes active reading through the use of well-placed examples and self-test examples. Created for the beginner, this book focuses on cultivating strong problem-solving and programming techniques while introducing students to the C programming language.

A fully updated version of Pearsons bestselling Brilliant Windows titles, covering Windows 10 - the latest release of the widely-used Microsoft operating system. Brilliant Windows 10 gives you the information you need easily and without fuss. It guides you through all tasks and applications using a highly visual, full-colour, step-by-step approach and tells you exactly what you need to know, when you need to know it. For the first time, this book comes with FREE downloadable bonus material. An extra 140 pages, which cover chapters on advanced subjects like customising Windows, maintaining your computer and managing your hardware as well as the key, new features of Office 2016. Spend less time reading and more time doing with a simple step-by-step approach to beginner and intermediate level tasks. Brilliant guides provide the quick, easy-to-access information that you need: Numbered steps guide you through each task or problem Numerous colour screenshots illustrate each step Cross reference boxes point you to related tasks and information in the book Did you know ?... sections alert you to relevant expert tips, tricks and advice

For courses in corporate finance or financial management at the undergraduate and graduate level. Excel Modeling in Corporate Finance approaches building and estimating models with Microsoft Excel. Students are shown the steps involved in building models, rather than already-completed spreadsheets.

For courses in Forensic AccountingAn inside view into the practice of forensic accounting As a result of increased litigation and regulatory enforcement, the demand for forensic accountants has never been higher. This area of specialty is considered the top niche market in the accounting profession. The new Forensic Accounting is the first text of its kind to provide a comprehensive view of what forensic accountants actually do and how they do it. With experience as both practitioners and educators, authors Robert Rufus, Laura Miller, and William Hahn offer a unique perspective that bridges the gap between theory and practice. They present concepts in the context of a scientific approach, emphasizing critical thinking, reasoning, and problem solvingskills that are useful in a wide variety of academic and professional environments. And because its content is consistent with the AICPA curriculum for the Certified in Financial Forensics (CFF) credential, this text gives your students a head start on the path toward career advancement.Forensic Accounting facilitates an outstanding teaching and learning experiencefor you and your students. It will help you to: Introduce the requisite forensic accounting skills: The text identifies a three-layer skill set and provides students instruction in the key areas of forensic accounting expertise. Offer an inside view into forensic accounting practice: Integrated case studies and sample documents give students a glimpse into the actual practice of forensic accounting. Highlight the importance of a scientific approach: The authors explain the benefits of utilizing a scientific approach and provide opportunities for students to practice its application. Foster thorough understanding via learning aids: Various tools, throughout the text and at the end of each chapter, support students as they learn and review.

Looking to improve your customer experience? These 68 strategies will show you how to stand out from your competitors, whatever your business. Full of practical tips, inspiring insights and interviews with a wide range of leaders and entrepreneurs, How to Wow reveals all you need to deliver a world-class customer experience. Covering both the customer and business side of the equation, youll learn how to attract new customers, design a leading customer experience and quickly resolve a wide range of problems, plus much more.Dont let your business fall behind, look inside and take your customer experience to the next level. Essential and powerful insights for everyone who aspires to map out and enhance the customer journey and drive growth.Keith Lewis, COO, Matchtech Group plcAt last a book that provides practical ways of delivering the superior experience that todays customers demand.Olivier Njamfa, Co-Founder and CEO of customer experience software company Eptica

Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Sren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomonAbout the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Josephs University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Sren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.

Really up-to-dategives a fantastic overview of the financial crisis Fabian Kreutzer, University of Applied Science Niederrhein, Germany Extensive references to and content regarding crises. Its really amazing Yioryos Georgios Makedonis, Queen Mary University of London Using real-world case studies and examples, this comprehensive text offers intermediate and applied macroeconomics students a truly European and global perspective. Continuing to successfully combine theory with application, Macroeconomics has been fully updated in this fifth edition to keep students up-to-date with the ever changing macroeconomic environment we are experiencing today. This book presents macroeconomics as an applied science designed to improve our understanding of current and past policy issues. The unique mix of theory, analysis and policy issues takes students from macroeconomic basics to cutting-edge research topics Includes case studies addressing major policy issues in detail, supported by a wealth of economic data Moves beyond standard intermediate macroeconomics content by discussing liquidity traps, quantitative easing, price bubbles, multiple equilibria, self-fulfilling prophecy, ratings agencies, debt brakes and austerity Self quizzes, road map, glossary and other content also available for mobile devices Visit www.pearsoned.co.uk/gartner for a comprehensive companion website featuring interactive macroeconomic models equipped with guided exercises, state of the art data display and analysis, quizzes and more.

Mastering Attribution in Finance is a comprehensive guide to how attribution is used in equity and fixed income markets. Attribution in finance is a key investment and asset management process used in managed funds. A managed fund uses appropriate financial tools to make sure that the funds value is maintained or increased. Attribution tools are used to analyse why a portfolios performance differs from a benchmark. The difference between the portfolio return and the benchmark return is known as the active return. As with all Mastering titles, this book is written by an expert in the field. It will show you how to: Understand how attribution is used in equity and fixed income markets Improve your knowledge of the mathematics used in performance and attribution Assess in greater detail the effects top-down attribution and attribution on specific types of fixed income security Broaden your awareness of performance and return

Activist investors have sent shockwaves through corporations in recent years, personally targeting directors and executives at some of the worlds largest companies. No longer satisfied with operating on the fringes of business, they are now a firm fixture in the boardroom. Up to a quarter of public companies could be targeted by activist campaigns in the coming years, with directors and executives at those corporations threatened with losing their jobs. The trend, which began in corporate America, has spread to the UK, Europe and Asia, taking in several high profile companies. Barbarians in the Boardroom tells a compelling story of boardroom bust ups, dumped CEOs triumphant activists and pared back companies. It reveals real-life examples and interviews with executives and investors to explain why and how activist investors have managed to storm Wall Street and tear down City citadels. Owen Walker provides an insight into the way activists think, how they decide to target a company and how directors and executives could possibly work with them rather than against them.

For introductory courses (freshman and sophomore courses) in Digital Signal Processing and Signals and Systems. Text may be used before the student has taken a course in circuits.DSP First and its accompanying digital assets are the result of more than 20 years of work that originated from, and was guided by, the premise that signal processing is the best starting point for the study of electrical and computer engineering. The DSP First approach introduces the use of mathematics as the language for thinking about engineering problems, lays the groundwork for subsequent courses, and gives students hands-on experiences with MATLAB. The Second Edition features three new chapters on the Fourier Series, Discrete-Time Fourier Transform, and the The Discrete Fourier Transform as well as updated labs, visual demos, an update to the existing chapters, and hundreds of new homework problems and solutions.

Are you stuck in a rut, not promoted for 3 or more years, former peers leaping ahead? Do you have feelings of being stuck in the middle? Are you doing all the hard work but getting none of the reward? Wondering what everyone else seems to know that you dont know? Get PromotedTM Formula Niamh OKeeffe has advised managers and directors of global corporations on how to get promoted to the next level. Whether it was fast-tracking an internal promotion, or ideas on how to craft a new role to secure a promotion, Niamh realised that there was an underlying formula to her approach that she could distil and share to benefit all. Your Next Role will cover: 1. Pro-activity: how to put yourself forward for the role 2. Politics: how to navigate politics and work out how decisions are really made 3. People: how to get the decision-makers on side 4. Personal Impact: how to grow in confidence and personal power 5. Performance: how to deliver great results and get the attention of others Including sample client testimonials, Your Next Role will give you a step-by-step approach on how to carry out the formula that Niamh has used to get her clients into a new leadership role.

Counseling Strategies and Interventions for Professional Helpers is appropriate for upper-level undergraduate and entry-level graduate course students and counselors. A practical text that provides a look at basic helping skills used in a variety of disciplines and a number of issues common to helping relationships, processes, and interviews.This pragmatic text describes basic helping skills used in a variety of disciplines, as well as a number of issues common to helping relationships, processes, and interviews. Suitable for both upper-level undergraduate and entry-level graduate students, the text focuses on skill acquisition, and includes a number of clinical cases and application exercises for promoting skill development. The new Ninth Edition features a brand new expanded section on the basic helping skills (attending, listening, and action), as well as an additional new chapter contributed by Dr. Beth Robinson, Acadia University, on professional development and issues facing new helpers. Additional content new to this edition covers counseling in military settings, communication with LGBTQ clients, communication with immigrant and refugee clients, assessment of key components of client problems, SMART goals, and mindfulness interventions. MyCounselingLab not included. Students, if MyCounselingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyCounselingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyCounselingLab is an online homework, tutorial, and assessment program designed to work with the text to engage students and improve results. Within its structured environment, students see key concepts demonstrated through video clips, practice what they learn, test their understanding, and receive feedback to guide their learning and ensure they master key learning outcomes.

For courses in Computer Programming with Python.This package includes MyProgrammingLab Social Computing and Programming with PythonIntroduction to Computing and Programming in Python is a uniquely researched and up-to-date volume that is widely recognized for its successful introduction to the subject of Media Computation. Emphasizing creativity, classroom interaction, and in-class programming examples, Introduction to Computing and Programming in Python takes a bold and unique approach to computation that engages students and applies the subject matter to the relevancy of digital media. The Fourth Edition teaches students to program in an effort to communicate via social computing outlets, providing a unique approach that serves the interests of a broad range of students. Personalize Learning with MyProgrammingLabThis package includes MyProgrammingLab, an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyProgrammingLab should only be purchased when required by an instructor. Please be sure you have the correct ISBN and Course ID. Instructors, contact your Pearson representative for more information.

For introductory courses in Differential Equations.This best-selling text by these well-known authors blends the traditional algebra problem solving skills with the conceptual development and geometric visualization of a modern differential equations course that is essential to science and engineering students. It reflects the new qualitative approach that is altering the learning of elementary differential equations, including the wide availability of scientific computing environments like Maple, Mathematica, and MATLAB. Its focus balances the traditional manual methods with the new computer-based methods that illuminate qualitative phenomena and make accessible a wider range of more realistic applications. Seldom-used topics have been trimmed and new topics added: it starts and ends with discussions of mathematical modeling of real-world phenomena, evident in figures, examples, problems, and applications throughout the text.

For courses in computer programming and engineering. Beginner to Intermediate Programming in JavaThis book is designed to serve as a textbook and reference for programming in the Java language. Although it does include programming techniques, it is organized around the features of the Java language rather than any particular curriculum of programming techniques. The main audience is undergraduate students who have not had extensive programming experience with the Java language. The introductory chapters are written at a level that is accessible to beginners, while the boxed sections of those chapters serve to quickly introduce more experienced programmers to basic Java syntax. Later chapters are still designed to be accessible, but are written at a level suitable for students who have progressed to these more advanced topics. MyProgrammingLab not included. Students, if MyProgrammingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyProgrammingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyProgrammingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

For courses in engineering and economics Comprehensively blends engineering concepts with economic theory Contemporary Engineering Economics teaches engineers how to make smart financial decisions in an effort to create economical products. As design and manufacturing become an integral part of engineers work, they are required to make more and more decisions regarding money. The Sixth Edition helps students think like the 21st century engineer who is able to incorporate elements of science, engineering, design, and economics into his or her products. This text comprehensively integrates economic theory with principles of engineering, helping students build sound skills in financial project analysis. MyEngineeringLab not included. Students, if MyEngineeringLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyEngineeringLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyEngineeringLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Instructors can choose from a wide range of assignment options, including time limits, proctoring, and maximum number of attempts allowed. The bottom line: MyEngineeringLab means less time grading and more time teaching.

For courses in wireless communication networks and systems A Comprehensive Overview of Wireless CommunicationsWireless Communication Networks and Systems covers all types of wireless communications, from satellite and cellular to local and personal area networks. Organized into four easily comprehensible, reader-friendly parts, it presents a clear and comprehensive overview of the field of wireless communications. For those who are new to the topic, the book explains basic principles and fundamental topics concerning the technology and architecture of the field. Numerous figures and tables help clarify discussions, and each chapter includes a list of keywords, review questions, homework problems, and suggestions for further reading. The book includes an extensive online glossary, a list of frequently used acronyms, and a reference list. A diverse set of projects and other student exercises enables instructors to use the book as a component in a varied learning experience, tailoring courses to meet their specific needs.

For undergraduate Introductory Management Information Systems coursesHelp your students succeed in the most important course they'll takeAs technology continues to change the way organizations do business, knowledge of MIS is critical. This modular text shows your students how businesses use information systems to solve business problems every day. Illustrative cases, exercises, projects, and other aids ensure your students connect concepts to everyday life. Unique Guides in each chapter highlight themes in ethics, security, and other timely topics. With a new edition publishing each year, Experiencing MIS keeps your students up to date.Students get hands-on practice applying MIS concepts with MyMISLab. Theyll engage in real business situations with simulations, gain skills using Sharepoint for group projects, and more. Also available with MyMISLabMyMISLab is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. MyMISLab not included. Students, if MyMISLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMISLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.MyMISLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.