Product Strategy and Management offers a holistic discussion and explanation of this subject area and shows why it is fundamental to a firm's competitiveness and its ultimate survival. It covers the entire product life cycle from new product development to elimination. This book is geared to students studying product management/product development at advanced undergraduate, MBA or postgraduate levels. It is also suitable for non-business school programmes - e.g., engineering, who offer elective courses on product strategy. It has also proved to be a useful tool for professionals in their day-to-day management and strategising of products.This is a book that attempts to set the act of product strategy and new product development in a wider framework of strategic thinking and management theories. It has an easy to access style which makes it a good choice for students meeting such concepts for the first time.
This key textbook will become core reading for students studying a module on Human Resource Strategy at upper level Uundergraduate, MBA and Masters level. The author team have proved successful with students and academics alike with their market leading Research Methods for Business Students and, more recently, Employee Relations. As people and their capabilities are core to an organisations' competitive advantage, the planning and implementing of strategies including the human resource becomes a focus of all managers in a business. This new text successfully integrates HR strategy with the overall business strategy, examining both how the HR function contributes to, and is affected by that strategy.A true teaching and learning resource, the book combines cutting edge coverage of issues such as performance management and measurement, strategic reward systems, the learning organisation and managing knowledge for strategic advantage, with a wealth of examples, self-assessment exercises and encouragement to critique.
Drawing on international research this text blends established theory and current practice to provide a comprehensive coverage of this wide and constantly developing area.
Few subjects provoke as much controversy or debate as that of medical care, and the law that governs such an emotive area finds itself with the near-impossible task of simultaneously trying to regulate the medical profession and healthcare provision whilst upholding the rights of the millions of people who use those services every year. Medical Law combines an accessible explanation of the complex and challenging legal rules of medical care in England and Wales with a stimulating examination of the social, political and ethical arguments such care provokes. It examines a broad range of issues, from the structure and organisation of the NHS, through the rules of clinical negligence, as well as focussing on the legal and ethical concerns around such deeply contentious areas as surrogacy, organ donation, abortion and euthanasia.Written very much with newcomers to the area in mind, Leanne Bell lucidly outlines not just what the law is, but how it has developed over time and also provides insights as to how advances in medical technology and techniques may call for it to evolve in the future.
Academic Research, Writing & Referencing will provide you with practical guidance and tips on searching for literature and referencing your sources in a scholarly manner, helping you to avoid plagiarism and to produce successful academic writing assignments whatever your course of study. With the in-depth understanding of the practice of integrating and referencing academic sources and research into your writing that this book delivers, you will be better prepared to deal with and succeed in - the full range of writing tasks that will be expected of you over the course of your academic studies and on into your chosen career.
This book is designed for students to use independently to enhance their critical thinking skills. It contains advice and examples of students writing to illustrate poor performance and demonstrate how to produce effective critical discourse. As university study requires students to demonstrate critical insight, this book shows how to develop this skill by breaking down the thinking and writing processes into steps. It also points out that critical thinking is valued in post-university employment and discusses how to prepare for professional writing.
Legal English: How to Understand and Master the Language of Law offers a contemporary guide for students and practitioners alike who want to improve their language skills and build confidence in communicating effectively from the classroom to the courtroom.The second edition has been completely revised and updated to cover all aspects of language as used in a legal context where effective communication is crucial to both academic and professional success.
The CJEU is the busiest court in the world. This ground-breaking new textbook looks into why this is, examining in detail the interactions between European Union and national institutions, instruments, laws and concepts that make up this unique legal order.
Negnevitsky shows students how to build intelligent systems drawing on techniques from knowledge-based systems, neural networks, fuzzy systems, evolutionary computation and now also intelligent agents. The principles behind these techniques are explained without resorting to complex mathematics, showing how the various techniques are implemented, when they are useful and when they are not. No particular programming language is assumed and the book does not tie itself to any of the software tools available. However, available tools and their uses are described, and program examples are given in Java.The lack of assumed prior knowledge makes this book ideal for any introductory courses in artificial intelligence or intelligent systems design, while the contemporary coverage means more advanced students will benefit by discovering the latest state-of-the-art techniques, particularly in intelligent agents and knowledge discovery.
If you are studying food science, nutrition and dietetics, or a related course, then this book will be an indispensable companion throughout your entire degree programme. This one-stop text will guide you through the wide range of practical, analytical and data handling skills that you will need during your studies. It will also give you a solid grounding in wider transferable skills such as teamwork, using information technology, communicating information and study skills. Practical Skills in Food Science, Nutrition and Dietetics provides an easy-to-read guide to help you develop the skills you need to succeed. It explains the essential elements of practical techniques and procedures in a step-by-step manner to help you understand their application in the context of food science, nutrition and dietetics. This texts unique and comprehensive coverage includes: general advice on practical work; measuring techniques; statistical techniques; analysis and presentation of data; and study skills.
This book stands out from others on media law by emphasising the increasingly important regulatory and European aspects, and focussing less on more traditional common law topics. The authors take a comparative approach, using material from the USA and Commonwealth jurisdictions, as well as looking at relevant aspects of Human Rights law. The commentary is comprehensive and critical, introducing you to the wide range of technical and policy questions which are posed in the field of media law.
Designed with busy teachers in mind, the Classroom Gems series draws together an extensive selection of practical, tried-and-tested, off-the-shelf ideas, games and activities, guaranteed to transform any lesson or classroom in an instant. Easily navigable, allowing you to choose the right activity quickly and easily, these invaluable resources are guaranteed to save you time and are a must-have tool to plan, prepare and deliver first-rate lessons. Games, Ideas and Activities for Early Years Maths provides a wealth of activities to supplement and support the teaching of maths in a fun and appealing way. Designed to enable practitioners to effectively support childrens mathematical development across the EYFS, this is the resource that will bring maths to life in any early years setting.Alice Hansen provides easy-to-access and implement mathematical ideas that practitioners and teachers can use straight away, through topics that are commonly used in early years settings and classrooms. 150 unique ideas designed to enhance the teaching and learning of maths in the early years Activities that enable practitioners to integrate mathematical thinking into everyday activities How is this maths? feature to support practitioners in identifying opportunities for emergent maths Step-by-step instructions for each activity Minimal preparation or resources required easy to fit into a busy timetable
Compact and easy to use, this handy guide includes travel and language tips plus a two-way mini-dictionary, so youll never be stuck for the right word. It is arranged by topic in clear, colour-coded sections, and offers phrases for every eventuality. Its simple-to-read format allows you to build your own sentences and develop your language skills. Also featuring a comprehensive menu-reader and pronunciation guide, it is the ideal companion to any trip. 224-page book.
Talk Italian Grammar is the ideal resource for anyone setting out to learn Italian, at home or in a class. Using the tried-and-tested principles of the bestselling Talk series, it demystifies grammar and guides you through the key structures of Italian in a way thats really easy to follow, even if you have no experience at all of grammar and grammatical terminology. With its straightforward approach and attractive layout, Talk Italian Grammar promotes a real understanding of how Italian works and how it relates to English. It contains clear explanations and hundreds of useful examples, learning tips and strategies. Interesting practice activities reinforce the language patterns and help you remember what you've learned. Talk Italian Grammar can be used successfully alongside any learning materials, and is also the perfect companion for the bestselling Talk Italian and Talk Italian 2. 264-page book.
Compact and easy to use, this handy guide includes travel and language tips plus a two-way mini-dictionary, so youll never be stuck for the right word. It is arranged by topic in clear, colour-coded sections, and offers phrases for every eventuality. Its simple-to-read format allows you to build your own sentences and develop your language skills. Also featuring a comprehensive menu-reader and pronunciation guide, it is the ideal companion to any trip. 224-page book.
Talk French Grammar is the ideal resource for anyone setting out to learn French, at home or in a class. Using the tried-and-tested principles of the bestselling Talk series, it demystifies grammar and guides you through the key structures of French in a way thats really easy to follow even if you have no experience at all of grammar and grammatical terminology. With its straightforward approach and attractive layout, Talk French Grammar promotes a real understanding of how French works and how it relates to English. It contains clear explanations and hundreds of useful examples, learning tips and strategies. Interesting practice activities reinforce the language patterns and help you remember what you've learned. Talk French Grammar can be used successfully alongside any learning materials, and is also the perfect companion for the bestselling Talk French and Talk French 2. 272-page book.
Talk Spanish Grammar is the ideal resource for anyone setting out to learn Spanish, at home or in a class. Using the tried-and-tested principles of the bestselling Talk series, it demystifies grammar and guides you through the key structures of Spanish in a way thats really easy to follow, even if you have no experience at all of grammar and grammatical terminology. With its straightforward approach and attractive layout, Talk Spanish Grammar promotes a real understanding of how Spanish works and how it relates to English. It contains clear explanations and hundreds of useful examples, learning tips and strategies. Interesting practice activities reinforce the language patterns and help you remember what you've learned. Talk Spanish Grammar can be used successfully alongside any learning materials, and is also the perfect companion for the bestselling Talk Spanish and Talk Spanish 2. 272-page book.
Talk German Grammar is the ideal resource for anyone setting out to learn German, whether at home or in a class. Using the tried-and-tested principles of the bestselling Talk series, it demystifies grammar and guides you through the key structures of German in a way thats really easy to follow, even if you have no experience at all of grammar and grammatical terminology. With its straightforward approach and attractive layout, Talk German Grammar promotes a real understanding of how German works and how it relates to English. It contains clear explanations and hundreds of useful examples, as well as learning tips and strategies. Interesting practice activities reinforce the language patterns and help you remember what youve learned. Talk German Grammar can be used successfully alongside any learning materials, but is the perfect companion for Talk German and Talk German 2. 264-page book.
From the makers of the bestselling law revision series, Law Express: Criminology is designed to help both law and social science students revise effectively. This is your guide to understanding essential concepts, remembering and applying key theories, developing good critical analysis, and making your answers stand out.
Focuses on the resourcing of organisations with people, this engaging text achieves a balance between academic rigour and practitioner relevance. This balanced approach, together with the breadth and versatility of the content, enables the book to be used effectively for modules based on the CIPD Professional Standards and other upper-level HRM modules. Substantially revised and updated to match new CIPD Professional Standards, this fourth edition promises to make the subject even more involving and understandable. Readable and clear, People Resourcing and Talent Management uses real life examples and case studies to examine how HR theory and concepts apply in practice.This book addresses a broad range of HR issues and covers all the activities that are essential for the acquiring, managing and retaining talent this from HR planning through to release from employment. It describes and analyses contemporary HR practice and puts it into context, covering the latest developments in people resourcing and talent planning.This text meets the knowledge and understanding requirements for the CIPDs Resourcing and Talent Management module.
Economics 4th edition is a concise introduction to the core principles of economics, aimed at students taking their first, and probably only, one semester course in Economics. These students may be taking a business related degree, or may be from other degree schemes in the university taking a service course in Introductory Economics. There is a balanced split between the micro and macro economics section and the use of case studies and numerous examples makes this a lively little book for the reader. The real difference that this book offers the student is the amount and variety of questioning material that will really test their understanding.
With its clear and accessible style, Financial Markets and Institutions will help students make sense of the financial activity that is so widely and prominently reported in the media. Looking at the subject from the economists perspective, the book takes a practical, applied approach and theory is covered only where absolutely necessary in order to help students understand events as they happen in the real world. This fifth edition has been thoroughly updated to reflect the changes that have occurred in the financial system in recent years.Key Features New! Chapter 12 Financial Market Failure and Financial Crisis puts forward arguments concerning for example, the ability of small firms to borrow, the problems of financial exclusion and inadequate long-term saving and the tendency in financial markets to bubbles and crashes. New! Thoroughly updated to include new figures and recent legislative and regulatory changes. Provides a comprehensive coverage of the workings of financial markets. Contains sufficient theory to enable students to make sense of current events. Up-to-date coverage of the role of central banks and the regulation of financial systems. Focuses on UK and European financial activity, context and constraints. Offers a wealth of statistical information to illustrate and support the text. Extensive pedagogy includes revised boxes, illustrations, keywords/concepts, discussion questions, chapter openers, chapter summaries and numerous worked examples. Frequent use of material from the Financial Times. Regularly maintained and updated Companion Website containing valuable teaching and learning material.Financial Markets and Institutions will be appropriate for a wide range of courses in money, banking and finance. Students taking financial markets and institutions courses as part of accounting, finance, economics and business studies degrees will find this book ideally suited to their needs. The book will also be suitable for professional courses in business, banking and finance.Peter Howells is Professor of Monetary Economics at the University of the West of England. Keith Bain is formerly of the University of East London where he specialized in monetary economics and macroeconomic policy.
This is a standard text for upper level undergraduate/postgraduate microeconomics. The book begins at the intermediate level and ends at a level appropriate for the graduate student. Updated and revised, this is a new edition of one of the best-selling advanced microeconomics texts to be published in Europe. This well informed book provides a comprehensive exposition of modern microeconomic theory, covering many of the issues currently being researched and debated. The book offers very rigorous, mathematical treatment of the topics discussed making it appropriate for graduate as well as able intermediate level students. The writing style is clear and concise and the book is particularly liked for the thoroughness with which the concepts are dealt.
Business Database Systems arms you with the knowledge to analyse, design and implement effective, robust and successful databases. This book is ideal for students of Business/Management Information Systems, or Computer Science, who will be expected to take a course in database systems for their degree programme. It is also excellently suited to any practitioner who needs to learn, or refresh their knowledge of, the essentials of database management systems.
Final year projects are an important feature of most undergraduate and postgraduate degrees in the fields of Business Information Technology, Information Systems, Software Engineering and Business Computing. These projects usually involve students in the practical application of theory together with a critical analysis or evaluation of the excecution of their project or of the theory applied. This book is the first to provide detailed guidance and support for students in preparing for, conducting and evaluating a system development project, independent of the development methodology or technical tools to be used.
Law for Purchasing and Supply divides this complex area of the law into five logical parts: chapters introduce a topic area, explain the relevant law and give examples of how the law is applied in practice. This step-by-step approach enables the authors to maintain a comprehensive coverage of the subject, while ensuring it remains accessible. Law for Purchasing and Supply, 3rd edition, has been fully updated to take account of new legislation and case law, including the introduction of the Competition Act 1998 and recent judicial decisions which, together with incoming European legislation, affect basic rights under the Sale of Goods. The relationship between civil and criminal law in this area is examined and the implications of future developments are discussed.
For one/two-semester introductory courses in vibration for undergraduates in Mechanical Engineering, Civil Engineering, Aerospace Engineering and Mechanics Serving as both a text and reference manual, Engineering Vibration, 4e, connects traditional design-oriented topics, the introduction of modal analysis, and the use of MATLAB, Mathcad, or Mathematica. The author provides an unequaled combination of the study of conventional vibration with the use of vibration design, computation, analysis and testing in various engineering applications. Teaching and Learning ExperienceTo provide a better teaching and learning experience, for both instructors and students, this program will: Apply Theory and/or Research: An unequaled combination of the study of conventional vibration with the use of vibration design, computation, analysis and testing in various engineering applications. Prepare Students for their Career: Integrated computational software packages provide students with skills required by industry.
From the BESTSELLING Law Express revision series. Law Express Question and Answer: EU Law is designed to ensure you get the most marks for every answer you write by improving your understanding of what examiners are looking for, helping you to focus in on the question being asked and showing you how to make even a strong answer stand out.
From the BESTSELLING Law Express revision series. Law Express Question and Answer: Contract Law is designed to ensure you get the most marks for every answer you write by improving your understanding of what examiners are looking for, helping you to focus in on the question being asked and showing you how to make even a strong answer stand out.
Learn how to evaluate any investment fund before deciding where to place your money so you can ensure you generate more wealth and protect your cash. This valuable guide will help you make the right investment decisions by:- Explaining the procedures that should be followed before investing money anywhere.- Helping you cut through marketing language to get a real sense of how risky a companys strategy may be.- Showing you what questions to ask of investment fund managers so youre more comfortable investing in a company.- Showing you how to recognise the warning signs of risky investments. This book will also help you identify companies who consistently deliver high returns, thereby allowing you to generate more wealth by investing in successful, and stable, funds.
Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.
Genom att registrera dig accepterar du vår personuppgiftspolicy.
