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  • - Toward a Sustainable Future
    av Richard T. Wright & Dorothy Boorse
    1 365,-

    Were you looking for the book with access to MasteringEnvironmentalScience? This product is the book alone and does NOT come with access to MasteringEnvironmentalScience. Buy the book and access card package to save money on this resource. For introductory courses in Environmental Science, Environmental Studies, and Environmental Biology. With dramatically revised illustrations, the Twelfth Edition of Environmental Science: Toward a Sustainable Future is even more student-friendly while retaining the currency and accuracy that has made Wright/Boorse a best seller. The text and media program continue to help students understand the science behind environmental issues and what they can do to build a more sustainable future, with further exploration of the hallmark core themes: Science, Sustainability, and Stewardship.

  • - Concepts and Cases
    av Mason Carpenter & Gerry Sanders
    1 065

    For undergraduate and MBA strategic management or business policy courses. This is the book that enables students to TRANSFER conceptual classroom LEARNING to strategic application in their professional lives.

  • - TIPS for Managing People at Work
    av Stephen P Robbins & Philip L. Hunsaker
    1 229,-

    For undergraduate and graduate courses in organizational behavior and human resources.An applied approach to developing and practicing interpersonal skills.By developing and practicing the material in Training in Interpersonal Skills, students can learn how to build productive relationships for any situation. This text also helps students master the skills necessary for personal and organizational effectiveness such as self-management, communication, teaming, and problem solving. The sixth edition includes several new pedagogical toolssuch as self-assessment quizzes, exercises, cases, etc.and information on the importance and usage of social networking.

  • - Theory and Practice
    av Robert E. Slavin
    1 295,-

    From renowned educational psychologist, Robert Slavin, the Tenth Edition of this popular text translates theory into practices that teachers can use in their classrooms with deeper inquiry into the concept of intentionality and a thorough integration of standards. This new edition highlights the most current issues and emerging trends in the field of educational psychology, while continuing to have in-depth, practical coverage with a focus on the intentional teacher. An intentional teacher, according to Slavin, is one who constantly reflects on his or her practice and makes instructional decisions based on a clear conception of how these practices affect students. To help readers become intentional teachers, the author offers a set of questions to guide them and models best practices through classroom examples.

  • - Concepts and Critical Thinking
    av Charles H. Corwin
    1 095

    Were you looking for the book with access to MasteringChemistry? This product is the book alone and does NOT come with access to MasteringChemistry. Buy the book and access card package to save money on this resource. With an expanded focus on critical thinking and problem solving, the new Seventh Edition of Introductory Chemistry: Concepts and Critical Thinking prepares students for success in Introductory Chemistry courses. Unlike other introductory chemistry texts, all materials the textbook, student solutions manual, laboratory manual, instructors manual and test item file are written by the author and tightly integrated to work together most effectively. Math and problem solving are covered early in the text; Corwin builds student confidence and ability through innovative pedagogy and technology formulated to meet the needs of todays learners. By presenting chemistry in a clear and interesting way, students to leave their first chemistry course with a positive impression, a set of new skills, and the desire to learn more.

  • av Roger Best
    1 139

    For courses in marketing management or marketing strategy. A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.

  • av Janice Thompson, Melinda Manore & Linda Vaughan
    1 319,-

    Were you looking for the book with access to MasteringNutrition? This product is the book alone, and does NOT come with access to MasteringNutrition. Buy the book and access card package to save money on this resource. Bring introductory nutrition into focus with a functional approach. The Science of Nutrition, Third Edition offers the best combination of text and media to help students master the toughest nutrition concepts in the course, while providing the richest support to save instructors time. This thoroughly current, research-based nutrition text is uniquely organized around the highly regarded applied approach, which organizes vitamins and minerals based on their functions within the body and is easily seen in the organization of the micronutrient (vitamin and mineral) chapters. Rather than requiring rote memorization, the authors present the micronutrients based on their functions (such as fluid and electrolyte balance, antioxidant function, bone health, energy metabolism, and blood health and immunity), so that students can fully understand their effects on the body. The Third Edition further helps students master nutrition content both in text and online. Ten New Focus Figure visuals walk students through the toughest nutrition concepts in the course, making difficult physiological processes easier to understand.

  • av W. Lawrence Neuman
    1 229,-

    Understanding Research is an accessible and visually-appealing introduction to research. Whether students become producers or consumers of research, this text shows them that the subject is both interesting and highly relevant for their lives and professional work.

  • av Mark R. Leary
    1 099,-

    Rigorous, yet readable. The author presents the material with sufficient elaboration, explanation, and examples that not only interest the student, but make it understandable. Introduction to Behavioral Research Methods incorporates the four basic approaches to behavioral research (descriptive research, correlational research, experimental research, and quasi-experimental research), and shows students how to conceptualize questions, measure variables, design studies, and analyze data. Chapters on research ethics and scientific writing (including the most recent version of APA style) round out the book. Throughout each chapter, boxes on Developing Your Research Skills and Behavioral Research Case Study provide practical examples and pique student interest. Teaching & Learning Experience Personalize Learning - MySearchLab delivers proven results in helping students succeed, provides engaging experiences that personalize learning, and comes from a trusted partner with educational expertise and a deep commitment to helping students and instructors achieve their goals. Improve Critical Thinking New up-to-date Behavioral Research Case Studies help students apply research to practice. Engage Students The text is designed to make research methods understandable, useful, and interesting for students. Explore Research Real research, tidbits about the lives of famous researchers, and intriguing controversies that have arisen in behavioral science are included. A lab manual in MySearchLab helps engage students in the research process. Support Instructors MyTest, PowerPoints, and an instructors manual offer additional support for instructors.

  • - Qualitative and Quantitative Approaches
    av W. Lawrence Neuman
    1 129,-

    Social Research Methods: Qualitative and Quantitative Methods 7e is a highly regarded text that presents a comprehensive and balanced introduction to both qualitative and quantitative approaches to social research with an emphasis on the benefits of combining various approaches. New this edition: MyResearchKit--Social Research Methods 7E can be packaged with this text at no additional cost (ISBN: 0205751342) or purchased separately. MyResearchKit includes:Multiple-choice practice test questionsFlashcards of key termsShort research exercises (previously in the workbook)Social Explorer: census data from 1790 - presentA Social Research in the News blogWriting tutorial: covers documenting sources, avoiding plagiarism, and various kinds of writing assignments (literature reviews, abstracts, research proposals, etc.)MySearchLab: a search engine for retrieving scholarly research articles from hundreds of academic journals

  • av Sarah R. Labensky, Priscilla A. Martel & Eddy Van Damme
    1 349,-

    For courses in baking and the pastry arts. On Baking, Third Edition brings a fresh new design and 350 new images to the fundamentals approach that has prepared thousands of students for successful careers in the baking and pastry arts. It teaches both the hows and whys, starting with general procedures, highlighting core principles and skills, and then presenting many applications and sample recipes. Professionalism, breads, desserts and pastries, and advanced pastry work are each covered in detail, and baking and pastry arts are presented in cultural and historical context throughout. An expanded recipe testing program involving chef-instructors at leading culinary schools ensures superior accuracy, clarity and instructional value. This edition reflects key trends including artisan baking, sensory science, and flavor pairing, and is complemented by a greatly enhanced support package, including media solutions MyCulinaryLab for course management and Pearson Kitchen Manager for recipe management.

  • av Sandra Moriarty, Nancy D Mitchell & William D Wells
    1 319,-

    For introductory courses in advertisingAn accessible, well-written, and student-friendly approach to advertising.Advertising tracks the changes in todays dynamic world of media and marketing communicationas well as the implications of these changes to traditional practiceand presents them to students through an accessible, well-written approach. The Tenth edition highlights the increasing importance of consumers as the driving force in todays advertising strategies, social media, and the Internet evolution/revolution. It also includes an increased IMC and brand focus. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs.This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take:1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system.2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book.3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292056487)4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator

  • av William G. Sullivan, Elin M Wicks & C. Patrick Koelling
    1 305,-

    Engineering Economy is intended for use in undergraduate introductory courses in Engineering Economics Used by engineering students worldwide, this best-selling text provides a sound understanding of the principles, basic concepts, and methodology of engineering economy. Built upon the rich and time-tested teaching materials of earlier editions, it is extensively revised and updated to reflect current trends and issues, with an emphasis on the economics of engineering design throughout. It provides one of the most complete and up-to-date studies of this vitally important field. MyEngineeringLab for Engineering Economy is a total learning package that is designed to improve results through personalized learning. MyEngineeringLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and examsresulting in better performance in the courseand provides educators a dynamic set of tools for gauging individual and class progress.

  • av Terry Felke-Morris
    1 295,-

    Web Development and Design Foundations with HTML5 is intended for use in a beginning web development course. Using Hands-On Practice exercises and Web Site Case Studies to motivate readers, Web Development and Design Foundations with HTML5 includes all the necessary lessons to guide students in developing highly effective Web sites. A well-rounded balance of hard skills (HTML5, CSS, JavaScript) and soft skills (Web Design, e-commerce, Web site promotion strategies) presents everything beginning Web developers need to know to build and promote successful Web sites. Teaching and Learning ExperienceThis program will provide a better teaching and learning experiencefor you and your students. It will help: Build a Strong Foundation of Web Development Skills: A well-rounded foundation of hard and soft skills will help students design web pages for today and tomorrow. Motivate Students with Hands-on Practice: This text emphasizes hands-on practice through practice exercises within the chapters, end-of-chapter exercises, and the development of websites through ongoing real-world case studies. Reinforce Concepts with In-text Features: Throughout the book, emphasis is placed on web design, accessibility, and ethics. The appendixes in the Web Developers Handbook offer comprehensive, easy-to-use reference materials Enhance Learning with Instructor and Student Supplements: Resources are available to expand on the topics presented in the text.

  • av Edward Angel & Dave Shreiner
    1 319,-

    This book is suitable for undergraduate students in computer science and engineering, for students in other disciplines who have good programming skills, and for professionals. Computer animation and graphics are now prevalent in everyday life from the computer screen, to the movie screen, to the smart phone screen. The growing excitement about WebGL applications and their ability to integrate HTML5, inspired the authors to exclusively use WebGL in the Seventh Edition of Interactive Computer Graphics with WebGL. Thisis the only introduction to computer graphics text for undergraduates that fully integrates WebGL and emphasizes application-based programming. The top-down, programming-oriented approach allows for coverage of engaging 3D material early in the course so students immediately begin to create their own 3D graphics. Teaching and Learning ExperienceThis program will provide a better teaching and learning experiencefor you and your students. It will help: Engage Students Immediately with 3D Material: A top-down, programming-oriented approach allows for coverage of engaging 3D material early in the course so students immediately begin to create their own graphics. Introduce Computer Graphics Programming with WebGL and JavaScript: WebGL is not only fully shader-basedeach application must provide at least a vertex shader and a fragment shaderbut also a version that works within the latest web browsers.

  • av Gary Dessler
    1 169

    For courses in Human Resources Management. Human Resource Management provides students in human resource management courses and practicing managers with a full and practical review of essential HR concepts and techniques, with a particular focus on using human resource practices to improve performance, productivity, and profitability at work. This best-selling HRM text is designed with authoritative and current information on Human Resource Management that ALL managers can use in business. New topics can be found throughout the Fourteenth Edition, along with new features and video cases. MyManagementLab for Human Resources Management is a total learning package. MyManagementLab is an online homework, tutorial, and assessment program that truly engages students in learning. It helps students better prepare for class, quizzes, and examsresulting in better performance in the courseand provides educators a dynamic set of tools for gauging individual and class progress.

  • av Emily Finch & Stefan Fafinski
    279

    Law Express: Exam Success is designed to help you to relate all your reading and study throughout your course specifically to exam situations. Understand quickly what is required, organise your revision, and learn the key points with ease, to get the grades you need. Tested with examiners and students.

  • - The 10 tried-and-tested steps that will build your skills as a leader
    av Nick Winston
    199

    Take your performance to the next level with our tried-and-tested guide to leadership. The Leadership Workout has been specially developed to be clear, simple, very easy to follow and highly effective. It will show you how you can identify your weak and strong points and the straightforward 10-step improvement plan will show you how you can quickly develop the skills and confidence you need to be an inspiring leader and effective manager. Test yourself Start by finding out your current confidence and skills as a leader or manager Follow the 10 Steps Learn everything you need to know to become a better leader Take action Experience 10 situations where you can apply your new-found skills in real life Face your fears Take on 10 common leadership challenges to test your skills and find out how to handle them. This book really works. And just to be sure, its already been tested on over 50 readers just like you. Start your leadership workout today and begin exercising your full potential. Understand where you are now, where you want to be and how to get there through the use of exercises, proven models and reflection. Watch yourself grow and enjoy!Georgina Feakin, Head of IT Engagement, Santander

  • - The all-in-one guide to managing, marketing and growing your small business
    av Ed Goodman & Ann Hawkins
    219

    Refreshingly clear. Answers all those questions that entrepreneurs keep asking.Robert Craven, author, Bright Marketing and Kick-Start Your Business So you've launched your new business. But what do you need to do now to make sure it succeeds? This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business. Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes: Easy-to-apply strategies for business success Insightful case studies from businesses that survived the first five years Helpful exercises and action plans Valuable templates for you to use This is your one-stop shop for everything you need to manage, grow and succeed with your new business. Full of very valuable information. This is not theory but live action in print. Highly recommended.Professor Alan Barrell, Judge Business School, University of Cambridge

  • - A practical guide to managing corporate financial risk
    av Victor Macrae
    775,-

    Financial institutions, private and public companies and governments can lose vast amounts of money from even minor changes in interest rates. Because of this, complex financial instruments have been developed to mitigate these exposures. But what happens when organisations hedge themselves to ill-advised and ill-formulated financial management strategies? Based on a proven analytical method, Mastering Interest Rate Risk Strategy explains, step-by-step, how to set up and run a sound interest rate risk strategy. Influenced by the authors work with leading companies and tested with banks, the book will help readers bring risk under control, raise profits and ensure healthy cash flows. Mastering Interest Rate Risk Strategy: Shows you how to mitigate interest rate risk using the most advanced risk management techniques Provides you with an analytical method that is proven both academically and in practice Uses examples and real life cases to support the transfer of knowledge and skills Interest rate changes will affect most firms because they will have interest bearing assets or liabilities. As a result, interest rate movements have an unfavourable impact and managing interest rate risk can be highly beneficial for the firm. But high-profile derivative blunders show that this is no easy task. In Mastering Interest Rate Risk Strategy, Victor Macrae shows you how to avoid the mis-selling of derivatives and derivatives blunders and how to set up an optimal interest rate risk strategy. Mastering Interest Rate Risk Strategy includes: Past derivatives blunders and how you can learn from them A proven analytical method for strategy formulation Hedging theory Bank financing for non-financial firms How movements in the financial markets may affect the firm Financial statement impact of interest rate risk The working and risks of using swaps, FRAs, caps, floors, collars and swaptions This is a wonderful and easy to read tour of interest rate risk and its management, and mismanagement. Anyone who wants to better understand why and how non-financial firms should be dealing with interest rate risk should read this book. Gordon M. Bodnar, Professor on International Finance, Johns Hopkins University Macraes guide is an excellent cookbook for financial managers. With many cases and examples, this book offers guidance in robust risk management techniques. Abe de Jong, Professor of Corporate Finance and Corporate Governance at Rotterdam School of Management, Erasmus University

  • - A practical framework for making change happen
    av Philip Webb
    399

    Driving change is a key priority for all business leaders. But planning change initiatives, engaging people with new ideas and ensuring momentum are all easier said than done. This 15-step framework for leading change provides a practical toolkit for doing just that.Discover: The secret ingredients of effective change How to create a robust change strategy Ways to keep your people engaged and motivated Techniques to accelerate executionLeading Constant Change gives you the tools you need to stay one step ahead.

  • av Richard Edwards & Nigel Stockwell
    825

    Trusts and Equity, part of the Foundations Series, offers a comprehensive, clear and straightforward account of the law ideal for LLB and GDL students.

  • av Alexander Josiassen, Gerald Albaum & Edwin Duerr
    1 065

    Albaum, Duerr & Josiassen, International Marketing and Export Management, 8e International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find themselves acting in today. Consumers because they often make consumption choices where there are international options, and firms because they either compete internationally or have international competitors in their domestic market. The eighth edition retains its clear and comprehensive coverage of the opportunities for companies of all sizes and in all industries in the export of goods, services, intellectual property and business models. Written in a no-nonsense style, the book has been updated to offer the most up-to-date discussion of the literature in the area. Key features include: A thorough outline of the international environment that firms and consumers find themselves in. In terms of critical literature this text makes extensive use of truly international marketing theories and models, rather than merely using generic marketing theories and models in an international context. Comprehensive coverage of international consumer behaviour such as country-of-origin theories and models. Increased coverage of the service sector. Greater emphasis on corporate social responsibility and ethics.The book is ideal for undergraduate and postgraduate students taking modules in International Marketing, Export Marketing, International Trade or International Business. About the authorsGerald Albaum is Research Professor at the Robert O. Anderson Schools of Management, University of New Mexico, and Professor Emeritus of Marketing at the University of Oregon, USA. He is also Senior Research Fellow at the IC2 Institute, University of Texas, Austin, USA. He has been a visiting professor and scholar at universities in Canada, Denmark, New Zealand, Australia, Turkey, France, Finland and Hong Kong. Edwin Duerr is a Professor Emeritus of International Business at San Francisco State University, USA. He has been a visiting professor at universities in Japan, Brazil, Germany, Denmark, Sweden and the Netherlands, and has extensive consulting business around the globe. He is also Senior Editor of The Journal of International Business and Economy. Alexander Josiassen is Centre Director at the Department of Marketing, Copenhagen Business School, Denmark. Alexander is also a visiting professor at RMIT University, Australia. He has won several international awards for his research and teaching in the area of international marketing and management. Alexander is a frequent key note speaker at international conferences and consultant of major international corporations.

  • - The 60+ Models Every Manager and Business Student Needs to Know
    av Julian Birkinshaw & Ken Mark
    475

    Key MBA Models is a one-stop-shop for all business course students and practicing managers. It contains the core management models from each business discipline from Strategy and Finance to Marketing and Accounting and distils them into concise summaries of what they are and how to apply them. Written by London Business School Professor Julian Birkinshaw, it covers the essential models that all business students and managers need to know. Themed around the course modules on an MBA, the 60 models fall into the following categories: Strategy Business Economics Finance Decision Science Accounting Operations Marketing Organisational BehaviourThe term model is used loosely in some cases it might be a framework (The 4 Ps of Marketing, Porters Five Forces), in some cases it might be an important concept (open innovation or customer orientation), and in some cases it might be a technical model (the Capital Asset Pricing Model). Built on research with academics from the top international business schools, this book is an essential reference guide for every manager and MBA.

  • - How to design, build and manage people-centric value networks
    av John Gattorna
    635

    Dynamic Supply Chains is a masterpiece in the field of supply chain managementDr Rakesh Singh, Chairman, Institute of Supply Chain Management, India Dynamic supply chains are at the heart of your business. You need to get them right. Are your supply chains equipped to compete for a faster, more flexible future? Supply chains are not just part of your business: in many ways they are your business. They are made up of living, active people, and to really get supply chains right you need to capture the dynamism that people can bring to the flow of goods and services, both inside and outside your business. In this third edition of Dynamic Supply Chains, renowned international expert John Gattorna gives you a practical and effective new model for supply chains that will help you get closer to your customers and suppliers, and set your business on a new path to growth. Johns outside-in philosophy is based on Design Thinking principles, underpinned by business analytics, visualization, and the passion to get things done. This is indeed, supply chains by design.

  • av Stuart Wall & Sonal Minocha
    1 055,-

    We live in a global economy in which over one quarter of the worlds recorded output is exported, where a change in business practice in Beijing can have a direct impact on a workforce in Birmingham, and where support to a customer in Detroit can be provided from Delhi. This book provides a clear and concise introduction to this most interdisciplinary of subjects, explaining in straightforward language the economic and financial underpinnings of international business, and the more subtle organisational and cultural issues increasingly crucial to business success. The managerial challenges which face organisations of all types and sizes, no matter where they are located, are reviewed and explored.

  • - Tackling selection tests with confidence
    av Rachel Mulvey
    189

    Practice prepare and get ready to pass. Don't let a psychometric test stop you getting the job you want. Packed with practice questions and practical Passing Psychometric Tests will help you lose the fear, prepare and practice with everything you need to know to pass with flying colours.

  • av Stuart Warner & Ciaran Walsh
    250

    Includes 10 handy do's and don'ts of using management ratios Want to measure the true performance of your business? Need a quick overview of the most useful ratios and how to use them? Only want what you need to know, rather than reams of theory?With the critical management ratios required to understand how your company is performing, this book tells you what you need to know, fast.

  • av Vaughan Evans
    250

    Includes 10 handy dos and donts of strategy development Need powerful decision-making tools at your fingertips? Want to get the most out of strategic thinking models like Porters Five Forces? Only want what you need to know, rather than reams of theory? With the critical strategy tools required to drive your business forward, this book tells you what you need to know, fast.

  • av Paul Pietersma & Gerben Van den Berg
    265,-

    Includes 10 handy dos and donts of using management models Want new ways of looking at old problems? Need a range of management decision-making tools at your fingertips? Only want what you need to know, rather than reams of theory?With indispensible models that will help you make the most out of every business opportunity, this book tells you what you need to know, fast.

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