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  • av Natalie Bell
    569,-

  • av Frances Egan
    455,-

    "A leading thinker in the philosophy of psychology and cognitive science grapples with the notion of mental representations and comes to surprising conclusions"--

  • av John Taine
    259,-

  • av J. D. Beresford
    259,-

  • av Jia-Chen Fu
    729

    An edited collection that explores the multifaceted experiences of Chinese culinary modernity both within and outside of mainland China from the mid-19th century to present.Modern Chinese Foodways defines some of the major processes by which Chinese food and foodways have become modern, with a focus on the period from the mid-nineteenth to the twenty-first century. The editors, Jia-Chen Fu, Michelle T. King, and Jakob A. Klein, highlight four prominent areas of change: commodification of food production; the scientization of expertise and the development of new food technologies; the creation of new culinary identities based on gender, ethnicity, and nation; and the circuits of migration taking place since the nineteenth century.This collection argues that Chinese food and foodways are very much modern—not a given in the face of the chorus of voices that insists on emphasizing its ancient roots—in ways that both recall the experiences of other cultures, as well as in ways unique to China’s own historical trajectory. The book combines incisive, original scholarship by thirteen leading voices in the field with editorial essays on the past and future of Chinese food studies to frame the field of inquiry for the next generation of Chinese food studies scholars. Demonstrating the significance of modern Chinese foodways to the phenomenon of culinary modernity writ large, which is still largely shaped by Euro-American perspectives and priorities, Modern Chinese Foodways is the first book of its kind.

  • av Theresa M. Crimmins
    239,-

    "On the surprisingly relevant science of the seasons: leaf-out or flowering, first songs, egg hatch, and migration in response to fluctuations in daylength, temperatures, and rainfall patterns"--

  • av Donald Pfaff
    945,-

    "Laws of Human Behavior demonstrates that areas of the behavioral sciences have achieved a degree of rigor in execution & interpretation that approaches the reliability of the physical sciences"--

  • av Alex Rosenberg
    349,-

  • av Ambika Kamath
    309,-

  • av Fred Selnes
    349,-

    How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a smaller, watertight bucket of loyal customers or a larger, leaky bucket of both loyal and not-so-loyal customers? In Customer Portfolio Management, Fred Selnes and Michael Johnson argue that for most companies and organizations the larger leaky bucket is more valuable. While loyal customers are generally more profitable, the weaker, or “leaky,” relationships in a portfolio provide scale economies and a source of future loyal customers. The basic principle behind customer portfolio management (CPM), they explain, is to view a company’s market strategies as long-term investments in the strength of relationships over an entire portfolio of current and future customers.This book helps business leaders understand when and how much to focus on acquiring customers, how to defend and leverage those relationships, and how to convert some of these relationships into stronger, more profitable ones. The authors present an implementable framework for CPM that involves:(1)       segmenting customers into strangers, acquaintances, friends and partners;(2)       understanding the lifetime value, or revenues and costs over time, across relationship segments; and(3)       determining when and how much to invest in customer acquisition, relationship defense, relationship leverage, and relationship conversion.Case studies and examples that include Amazon, Apple, IKEA, and dozens of other companies are used along the way to illustrate effective portfolio management principles and growth strategies.

  • Spara 10%
    av Jeffrey S. Herd
    1 445,-

    "This professional reference work for the field of antenna technology comprehensively covers the most recent and unique innovations in the field"--

  • av Jacob Hale Russell
    355,-

  • av Murray Carpenter
    355,-

    "This book details the health risks of sodas, and shows how Coca-Cola has used disinformation masterfully and cynically to hide these risks from its consumers"--

  •  
    1 385,-

    Advances in training models with log-linear structures, with topics including variable selection, the geometry of neural nets, and applications. Log-linear models play a key role in modern big data and machine learning applications. From simple binary classification models through partition functions, conditional random fields, and neural nets, log-linear structure is closely related to performance in certain applications and influences fitting techniques used to train models. This volume covers recent advances in training models with log-linear structures, covering the underlying geometry, optimization techniques, and multiple applications. The first chapter shows readers the inner workings of machine learning, providing insights into the geometry of log-linear and neural net models. The other chapters range from introductory material to optimization techniques to involved use cases. The book, which grew out of a NIPS workshop, is suitable for graduate students doing research in machine learning, in particular deep learning, variable selection, and applications to speech recognition. The contributors come from academia and industry, allowing readers to view the field from both perspectives. ContributorsAleksandr Aravkin, Avishy Carmi, Guillermo A. Cecchi, Anna Choromanska, Li Deng, Xinwei Deng, Jean Honorio, Tony Jebara, Huijing Jiang, Dimitri Kanevsky, Brian Kingsbury, Fabrice Lambert, Aurélie C. Lozano, Daniel Moskovich, Yuriy S. Polyakov, Bhuvana Ramabhadran, Irina Rish, Dimitris Samaras, Tara N. Sainath, Hagen Soltau, Serge F. Timashev, Ewout van den Berg

  • - The Nintendo Wii Platform
    av Steven E. Jones, Co-Director, Loyola University Chicago) Thiruvathukal, m.fl.
    509

  • av Thomas Binder
    789,-

    A new perspective on design thinking and design practice: beyond products and projects, toward participatory design things. Design Things offers an innovative view of design thinking and design practice, envisioning ways to combine creative design with a participatory approach encompassing aesthetic and democratic practices and values. The authors of Design Things look at design practice as a mode of inquiry that involves people, space, artifacts, materials, and aesthetic experience, following the process of transformation from a design concept to a thing. Design Things, which grew out of the Atelier (Architecture and Technology for Inspirational Living) research project, goes beyond the making of a single object to view design projects as sociomaterial assemblies of humans and artifacts--"design things." The book offers both theoretical and practical perspectives, providing empirical support for the authors' conceptual framework with field projects, case studies, and examples from professional practice. The authors examine the dynamics of the design process; the multiple transformations of the object of design; metamorphing, performing, and taking place as design strategies; the concept of the design space as "emerging landscapes"; the relation between design and use; and the design of controversial things.

  • av Joeri (Post-doctoral researcher Bruyninckx
    699,-

  • av Douglas A. (Dartmouth College) Irwin
    509

    The extreme protectionism that contributed to a collapse of world trade in the 1930s is examined in light of the recent economic crisis. The recent economic crisis--with the plunge in the stock market, numerous bank failures and widespread financial distress, declining output and rising unemployment--has been reminiscent of the Great Depression. The Depression of the 1930s was marked by the spread of protectionist trade policies, which contributed to a collapse in world trade. Although policymakers today claim that they will resist the protectionist temptation, recessions are breeding grounds for economic nationalism, and countries may yet consider imposing higher trade barriers. In Trade Policy Disaster, Douglas Irwin examines what we know about trade policy during the traumatic decade of the 1930s and considers what we can learn from the policy missteps of the time. Irwin argues that the extreme protectionism of the 1930s emerged as a consequence of policymakers' reluctance to abandon the gold standard and allow their currencies to depreciate. By ruling out exchange rate changes as an adjustment mechanism, policymakers turned instead to higher tariffs and other means of restricting imports. He offers a clear and concise exposition of such topics as the effect of higher trade barriers on the implosion of world trade; the impact of the Smoot-Hawley tariff of 1930; the reasons some countries adopted draconian trade restrictions (including exchange controls and import quotas) but others did not; the effect of preferential trade arrangements and bilateral clearing agreements on the multilateral system of world trade; and lessons for avoiding future trade wars.

  • av Jordi Gali
    649,-

    A new approach for introducing unemployment into the New Keynesian framework. The past fifteen years have witnessed the rise of the New Keynesian model as a framework of reference for the analysis of fluctuations and stabilization policies. That framework, which combines the rigor and internal consistency of dynamic general equilibrium models with such typically Keynesian assumptions as monopolistic competition and nominal rigidities, makes possible a meaningful, welfare-based analysis of the effects of monetary policy rules. But the conspicuous absence of unemployment from the standard New Keynesian model has given rise to both criticism and attempts to rectify this anomaly. In this book, Jordi Galí, one of the major contributors to the New Keynesian literature, offers a new approach to introducing unemployment into that framework. Galí's approach involves a reinterpretation of the labor market in the standard New Keynesian model with staggered wage setting (rather than a modification or extension of the model, as has been proposed by others). The resulting framework preserves the convenience of the representative household paradigm and allows one to determine the equilibrium levels of employment, the labor force, and hence the unemployment rate conditional on the monetary policy in place. Galí develops the basic model, embedding it in a standard New Keynesian framework with staggered price and wage setting; revisits the relationship between economic fluctuations and efficiency through the lens of the new model, developing a measure of the output gap; and analyzes the relation between unemployment and the design of monetary policy.

  • av Bruce N. (Youngstown State University) Waller
    725,-

  • av Gerald Jay Sussman
    1 519,-

    The new edition of a classic text that concentrates on developing general methods for studying the behavior of classical systems, with extensive use of computation. We now know that there is much more to classical mechanics than previously suspected. Derivations of the equations of motion, the focus of traditional presentations of mechanics, are just the beginning. This innovative textbook, now in its second edition, concentrates on developing general methods for studying the behavior of classical systems, whether or not they have a symbolic solution. It focuses on the phenomenon of motion and makes extensive use of computer simulation in its explorations of the topic. It weaves recent discoveries in nonlinear dynamics throughout the text, rather than presenting them as an afterthought. Explorations of phenomena such as the transition to chaos, nonlinear resonances, and resonance overlap to help the student develop appropriate analytic tools for understanding. The book uses computation to constrain notation, to capture and formalize methods, and for simulation and symbolic analysis. The requirement that the computer be able to interpret any expression provides the student with strict and immediate feedback about whether an expression is correctly formulated. This second edition has been updated throughout, with revisions that reflect insights gained by the authors from using the text every year at MIT. In addition, because of substantial software improvements, this edition provides algebraic proofs of more generality than those in the previous edition; this improvement permeates the new edition.

  • av Jody (Professor Berland
    565,-

  •  
    699,-

    Interdisciplinary perspectives on the science, politics, and ethics of the 2013-2015 Ebola virus disease outbreak. The 2013-2015 outbreak of the Ebola virus disease (EVD) was a public health disaster: 28,575 infections and 11,313 deaths (as of October 2015), devastating the countries of Guinea, Liberia, and Sierra Leone; a slow and mismanaged international response; and sensationalistic media coverage, seized upon by politicians to justify wrongheaded policy. And yet there were also promising developments that may improve future responses to infectious disease epidemics: the UN Security Council's first involvement in a public health event; a series of promising clinical treatments and vaccines for EVD; and recognition of the need for a global public health system to deal with epidemics that cross national borders. This volume offers a range of perspectives on these and other lessons learned, with essays on the science, politics, and ethics of the Ebola outbreak. The contributors discuss topics including the virology and management of EVD in both rich and poor nations; the spread of the disease (with an essay by a leader of Médecins Sans Frontières); racist perceptions of West Africa; mainstream and social media responses to Ebola; and the ethical issue of whether to run clinical trials of experimental treatments during an outbreak. ContributorsChristian L. Althaus, Daniel G. Bausch, Adia Benton, Michael J. Connor, Jr., Kim Yi Dionne, Nicholas G. Evans, Morenike Oluwatoyin Folayan, Stephen Goldstein, Bridget Haire, Patricia C. Henwood, Kelly Hills, Cyril Ibe, Marjorie Kruvand, Lisa M. Lee, Maimuna S. Majumder, Alexandra L. Phelan, Annette Rid, Cristine Russell, Lara Schwarz, Laura Seay, Michael Selgelid, Tara C. Smith, Armand Sprecher

  • av Kimberly Juanita Brown
    259,-

  • av Nicholas G. Evans
    239,-

    "Accessible overview of gain of function, virological research that seeks to alter features of a pathogen, and what it might mean for the future of biological research"--

  • av Jeffrey Pomerantz
    249

  • av Penelope Gardner-Chloros
    239,-

    All about bilingualism, in science and in life: the benefits and controversies, the individual experience, and the social significance.Nearly half the world's people are bilingual, but many have no clear understanding of what—aside from being fluent in more than one language—bilingualism means. This lively introduction by linguist Penelope Gardner-Chloros covers everything a bilingual (or curious monolingual) individual might want to know. The book discusses how bilingualism affects brain development and performance in the young and old, its social and political significance throughout time and around the globe, and how people experience and describe it. Gardner-Chloros looks at how both children and adults, become bilingual, how this affects learning, and what it means to be a bilingual family or family member. Drawing on the latest research, she offers a comprehensive but accessible account of the cognitive effects of bilingualism, and how the bilingual brain differs from the monolingual one. With the help of real examples, she outlines the impact of bilingualism on everyday speech and writing, from formal literature to social media, and lets speakers of various languages and backgrounds describe, in their own words, their experience of bilingualism and its impact on their lives. Informative, engaging, and wide-ranging, Bilingualism is the indispensable resource on a common but little understood phenomenon of far-reaching personal, social, political, and historical significance.

  • av Mark Rowlands
    249

  • av David A. Mindell
    379,-

    "A century defined by climate change, shifting global alliances, and remote work requires a reinvention of industry in America"--

  • av Isabel Davis
    529,-

    A fascinating and beautifully illustrated account of trying to conceive in both the past and the present.Inspired by the author’s own experiences, Conceiving Histories brings together history, personal memoir, and illustration to investigate the culturally hidden experience of trying to conceive. In elegant, engaging prose, Isabel Davis explores the combination of myth, fantasy, science, and pseudo-science that the (un)reproductive body encounters in pursuit of a viable pregnancy. The book chronicles the trying-to-conceive lifecycle arc from sex education at school, through the desire to be a parent, into the specifics of trying and struggling to conceive. It also looks back at conception throughout history to open a new vista on what we live with today.A central argument of Davis’s is that historical people lived with the unknown just like we do but were more explicitly able to acknowledge it. In an age of assistive reproductive technologies, the act of embracing uncertainty seems difficult. Although the topic of not conceiving is potentially painful, this is not a grim book; more than grief, it is motivated by curiosity, wonder, compassion, and even humor. With 108 full-color illustrations, Conceiving Histories is also a beautiful material object, an intentionally playful antidote and supplement to online search engines—the resort of so many embroiled in fertility challenges.

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