Killing your current marketing structure may be the only way to save it!Two of the world's top marketing experts reveal the next level of breakthrough success-transforming your marketing strategy into a standalone profit center.What if everything we currently know about marketing is what is holding us back? Over the last two decades, we've watched the entire world change the way it buys and stays loyal to brands. But, marketing departments are still operating in the same, campaign-centric, product-led operation that they have been following for 75 years. The most innovative companies around the world have achieved remarkable marketing results by fundamentally changing their approach. By creating value for customers through the use of owned media and the savvy use of content, these businesses have dramatically increased customer loyalty and revenue. Some of them have even taken it to the next step and developed a marketing function that actually pays for itself.Killing Marketing explores how these companies are ending the marketing as we know it-in favor of this new, exciting model. Killing Marketing provides the insight, approaches, and examples you need to understand these disruptive forces in ways that turn your marketing from cost center to revenue creator. This book builds the case for, literally, transforming the purpose of marketing within your organization. Joe Pulizzi and Robert Rose of the Content Marketing Institute show how leading companies are able sell the very content that propels their marketing strategy. You'll learn how to:* Transform all or part of your marketing operation into a media company* Integrate this new operation into traditional marketing efforts* Develop best practices for attracting and retaining audiences * Build a strategy for competing against traditional media companies * Create a paid/earned media strategy fueled by an owned media strategyRed Bull, Johnson & Johnson, Disney and Arrow Electronics have succeeded in what ten years ago would have been deemed impossible. They continue to market their products as they always have, and, through their content-driven and audience-building initiatives, they drive value outside the day-to-day products they sell-and monetize it directly. Killing Marketing rewrites the rules of marketing-enabling you to make the kind of transition that turns average companies into industry legends.
Publisher's Note: Products purchased from Third Party sellers are not guaranteed by the publisher for quality, authenticity, or access to any online entitlements included with the product.Take your video projects to the next level with the power of green screen!This easy-to-follow guide clearly explains green screen technology and shows, step-by-step, how to dream up and create professional-grade video effects. Written by a teacher-maker-librarian, The Green Screen Makerspace Project Book features 25 low-cost DIY projects that include materials lists, start-to-finish instructions, and detailed photos. You will get coverage of software that readers at any skill level, in any makerspace¿from a library to a living room¿can use to produce videos with high-quality green screen effects..Learn about the history and evolution of green screen .Explore the underlying science and technology.Build your own inexpensive-or free!-green screen.Choose a suitable lighting kit or find the best natural light.Put it all together and create visually interesting presentations.Edit your videos using PC, Mac, and Chromebook programs
Tough Test Questions? Missed Lectures? Not Enough Time? Textbook too pricey?Fortunately, there's Schaum's. This all-in-one-package includes more than 650 fully-solved problems, examples, and practice exercises to sharpen your problem-solving skills. Plus, you will have access to 25 detailed videos featuring math instructors who explain how to solve the most commonly tested problems--it's just like having your own virtual tutor! You'll find everything you need to build confidence, skills, and knowledge for the highest score possible.More than 40 million students have trusted Schaum's to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. Helpful tables and illustrations increase your understanding of the subject at hand.Schaum's Outline of Geometry, Sixth Edition features: . Updated content to matches the latest curriculum. Over 650 problems, solved step by step. An accessible format for quick and easy review. Clear explanations for all geometry concepts. Access to revised Schaums.com website with access to 25 problem-solving videos, and more
The bestselling classic from the "Sherlock Holmes of Accounting"-updated to reflect the key case studies and most important lessons from the past quarter century.This fourth edition of the classic guide shines a light on the most shocking frauds and financial reporting offenders of the last twenty-five years, and gives investors the tools they need to detect:.Corporate cultures that incentivize dishonest practices.The latest tricks companies use to exaggerate revenue and earnings.Techniques devised by management to manipulate cash flow as easily as earnings.Companies that use misleading metrics to fool investors about their financial performance.How companies use acquisitions to hide deterioration in their underlying businessThis new edition focuses on the key case studies and most important lessons from the past quarter century, and brings you up to date on accounting chicanery in the global markets. Howard Schilit and his team of renowned forensic accounting experts expose financial reporting miscreants and unveil the latest methods companies use to mislead investors. You'll learn everything you need to know to unearth deceptive reporting and avoid costly mistakes.
Tough Test Questions? Missed Lectures? Not Enough Time? Textbook too pricey?Fortunately, there's Schaum's. This all-in-one-package includes more than 500 fully-solved problems, examples, and practice exercises to sharpen your problem-solving skills. Plus, you will have access to 25 detailed videos featuring math instructors who explain how to solve the most commonly tested problems-it's just like having your own virtual tutor! You'll find everything you need to build your confidence, skills, and knowledge and achieve the highest score possible.More than 40 million students have trusted Schaum's to help them study faster, learn better, and get top grades. Now Schaum's is better than ever-with a new look, a new format with hundreds of practice problems, and completely updated information to conform to the latest developments in every field of study. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format and helpful tables and illustrations also help increase your understanding of the subject at hand.Schaum's Outline of Electrical Circuits, Seventh Edition features: . Updated content to match latest curriculum. Over 500 problems with clear explanations . Accessible format for quick and easy review. Material that supports all the major textbooks for electric circuits courses. Extra practice on topics such as amplifiers and operational amplifier circuits, waveforms and signals, AC power, and more. Access to revised Schaums.com website and new app with access to 25 problem-solving videos, and more
Provides a comprehensive marking text for boilermaking and metal fabrication students at technical colleges. The aim of this book is to present a practical approach to metal fabrication from basic marking principles to advanced layout work. Its approach is simple, using a step-by-step format and providing a variety of examples and problems.
20 fun and inventive Makey Makey projects for Makers from beginner to expert
Helping you learn Italian, this edition includes hundreds of quiz and test questions, chapter-opening objectives, and specific recommendations for difficult subtopics and individual weaknesses to help you learn basic grammar structures and verb tenses, pronunciation, essential vocabulary, and how to communicate with confidence.
Dermoscopy is a clinical technique which allows for detailed examination of skin lesions and is more clinically accurate in skin oncology than other diagnostic tools. This book presents a practical and comprehensive manual that can improve your results in diagnosis of skin tumors and related conditions.
Get completely up to date on the masonry requirements in the TMS 402 Building Code Requirements for Masonry StructuresMasonry Structural Design, Third Edition provides the information and insights you need to ensure that beams, columns, walls, and other building elements are designed to exceed ASCE 7 factored loads. This comprehensive guide written by top experts in the field shows how to apply design methods to unreinforced and reinforced masonry elements. It emphasizes masonry strength design, discusses allowable-stress provisions, and clearly explains the latest advances, materials, and techniques. This updated edition includes detailed case studies of a low-rise building with reinforced concrete masonry and a four-story building with clay masonry to illustrate key principles and practices. New information covers variable phi factors for column design; changes to shear design and development length; revision of the Seismic Design chapter; and updated Instructors Manual, Mathcad spreadsheets, and Excel documents.Masonry Structural Design covers the gamut, including:. Structural behavior and design of low-rise, bearing wall buildings. Materials used in masonry construction. Code basis for structural design of masonry buildings. Basics of seismic design in masonry buildings. Introduction to MSJC treatment of structural design. Strength design of reinforced and unreinforced masonry elements. Allowable-stress design of reinforced and unreinforced masonry elements. Comparison of design by the allowable-stress approach versus the strength approach. Lateral load analysis of shear wall structure. Design and detailing of floor and roof diaphragms. Structural design of AAC masonry
A Doody's Review Core Title for 2024 & 2022!The leading text on human physiology for more than four decadesFor more than four decades, Ganong's Review of Medical Physiology has been helping those in the medical field understand human and mammalian physiology. Applauded for its interesting and engagingly written style, Ganong's concisely covers every important topic without sacrificing depth or readability, and delivers more detailed, high-yield information per page than any other similar text or review.Thoroughly updated to reflect the latest research and developments in important areas such as chronic pain, reproductive physiology, and acid-base homeostasis, Ganong's Review of Medical Physiology, Twenty-Seventh Edition incorporates examples from clinical medicine to illustrate important physiologic concepts. Ganong's will prove valuable to students who need a concise review for the USMLE, or physicians who want to keep pace with the ever-changing world of medical physiology.This updated twenty-seventh edition features: - Four-color illustrations and tables throughout, showing molecular, cellular and biochemical processes underlying diseases- Two types of review questions: end-of-chapter and board-style- NEW! Additional USMLE-style questions- NEW! Increased number of clinical cases and flow charts- NEW! Video tutorials from the author; high-yield Frequently Asked Question feature with detailed explanations; improved legends that eliminate the need to refer back to the text- NEW! Boxed Cases are interspersed throughout the text and follows the integrated approach- Outstanding pedagogy including chapter objectives, concept checks, chapter checkpoints and chapter summaries
The only official guide focused on the Quantitative Reasoning measure of the GRE® General Test¿direct from the test makersThe world's most widely accepted graduate admissions test, the GRE® General Test is taken by graduate, business and law school applicants from all over the world. Created by the company that makes the actual test, Official GRE Quantitative Reasoning Practice Questions, Third Edition, Volume 1 is the only study guide to focus on the Quantitative Reasoning measure of the test. This guide includes vital test-taking information, instructional material, and more than 150 actual GRE Quantitative Reasoning questions with answers and explanations. This updated third edition reflects the most current version of the test.. Authentic GRE Quantitative Reasoning test questions arranged by question type and difficulty level¿to help students build their test-taking skills. Reflects the most current information on the Quantitative Reasoning measure of the test. 150 authentic GRE Quantitative Reasoning test questions with answers and explanations for intensive practice. Includes a thorough review of math topics students are likely to encounter on the test. eBook is fully accessible for individuals with disabilities. ETS's own test-taking strategies: Valuable hints and tips to help students improve their scores. Official information on the GRE Quantitative Reasoning measure: The facts about test content, structure, and scoring¿ straight from ETS
The time-tested, most popular board prep resource-updated to reflect the newest Step 1 examFirst Aid for the USMLE Step 1 is a veritable blueprint for preparing for this critical exam, revealing all the content you will encounter on test day. This unmatched text is written by carefully chosen students who excelled on the Step 1 exam and reviewed by top faculty-ensuring the content is relevant, high-yield, and accurate. The book is organized and formatted in ways that help you easily hone in on the most important content.The new edition of First Aid for the USMLE Step 1 is filled with 1,000 color clinical images, including more depicting diverse patients; 1,300+ high-yield facts and mnemonics, organized by basic principles and organ system; and invaluable test-taking advice. There's a reason for the longstanding success of First Aid for the USMLE Step 1. Once you open the 2025 edition, you'll instantly understand why it's a resource you can't be without!
150 REAL GRE® Verbal Reasoning questions¿direct from the test maker!The best way to prepare for the Verbal Reasoning measure of the GRE® General Test is with real GRE test questions-and that is what you will find in this unique guide. Specially created by the actual test makers, this guide includes vital test-taking information, instructional material, and more than 150 actual GRE Verbal Reasoning questions with answers and explanations.This essential study guide features:. Authentic GRE Verbal Reasoning test questions arranged by question type and difficulty level-to help you build your test-taking skills. Scores within minutes on all three measures of the test Verbal Reasoning, Quantitative Reasoning and Analytical Writing. Answers and explanations for every question. ETS's own test-taking strategies. Learn valuable hints and tips that can help you get your best score. Official information on the GRE Verbal Reasoning measure. Get the facts about the test content, structure, and scoring-straight from ETS. Plus: an overview of the GRE Analytical Writing measure with writing strategies, sample writing tasks, and sample scored essays
Learn to get the most out of your molecular biology experimentsThis hands-on guide shows how to identify and characterize organisms on the molecular scale, understand how they work, locate a particular gene or disease's causal agents at the molecular level, and apply all of this knowledge to the real word issues. The only book of its kind, Experimental Techniques in Molecular Biology gathers all the information you need in one concrete source that covers the many techniques performed in a lab setting and are important for recombinant DNA technology. You will discover how to navigate different situations to target nucleic acids (single and double stranded RNA and DNA) or proteins from different living organisms.The book shows, step by step, how to prepare solutions and buffers, and how to extract RNA, dsRNA, DNA, and protein from virus-infected plant tissues and fungi as well as from blood, animals, insects, bacteria, fungi, and nematodes. Isolation, characterization, quantification, and sequencing are covered in full detail. You will get background information on each technique, clear explanations of each method and why it is chosen, and the different solutions and their roles in the procedures.Features lab techniques not covered in other core textbooksIncludes 100 full-color illustrationsWritten by an experienced molecular biology academic
Completely updated and revised! A comprehensive yet concise resource for diagnosing and treating the most common gastroenterology, hepatology, and nutrition issues.Focusing on disorders that you are the most likely to encounter, Essential Pediatric Gastroenterology, Hepatology, and Nutrition, Second Edition enables you to assess and interpret presenting signs and symptoms and formulate an effective plan for management. Providing an effective combination of concise text and useful summary features, chapter content is clearly organized into four easily digestible sections: . Approach to Main Symptoms includes algorithms providing diagnostic and/or therapeutic approach to commonly encountered signs and symptoms . Main GI Diseases offers series of disorders individually described, including definition, epidemiology, pathogenesis, clinical presentations, diagnosis, and treatment . Less Frequently Encountered GI Diseases describes rare disorders pediatric residents may encounter during their rotation . Commonly Used Drugs, Tests, and Techniques familiarizes you with frequently used drugs, imaging, and invasive diagnostic techniques, tests, and how they apply to GI disorders From GI problems in the newborn, infectious diarrhea, and constipation to gastro-esophageal reflux, cystic fibrosis, and celiac disease, Essential Pediatric Gastroenterology, Hepatology, and Nutrition, Second Edition provides everything you need to master all facets of this important subject.
"The book is an excellent tool for dermatology related questions on board exams to help prepare residents in dermatology, primary care, and other clinical specialties"--
With 600+ illustrations, the go-to resource for building code compliance has been updated with critical new information for properly interpreting and applying IBC provisionsWhether you're an architect, engineer, contractor, building manager, or municipal official involved in construction, the 2024 International Building Code(R) Illustrated Handbook provides everything you need to understand the latest building code provisions. This edition features new updates to the information on structural loads based on reference to ASCE/SEI 7-22 Minimum Design Loads and Associated Criteria for Buildings and Other Structures.Covering all the key IBC changes, the 2024 International Building Code(R) Illustrated Handbook will help you understand complex code provisions to achieve compliance. Additional updates to this edition cover: Steel, wood, concrete and masonry standardsGuards on retaining wallsNFPA 13R sprinkler protection for apartment buildingsEgress requirements for occupiable roofsLoadbearing exterior wall provisions for Type III constructionFire resistance of exterior wallsFacilities involved in lithium-ion and lithium metal batteriesPublic occupancy temporary structures
Modeling, analysis, and simulation-everything vibration engineering students need to succeed, including late-breaking advances in this ever-changing fieldAdvanced Mechanical Vibration covers modeling and analysis of vibrating systems with damping and gyroscopic effects, dynamics of combined distributed-lumped systems, and approximate methods for solutions of complex vibration problems, which are often overlooked in other such textbooks. Case studies and pre-coded MATLAB toolboxes for vibration analysis and simulation help readers understand and retain the most important concepts.This is an ideal text for an upper undergraduate or graduate course in vibration engineering.Includes both analytical and numerical methods for vibration analysisAddresses the latest developments in this fast-changing fieldPrepares the student and professional for advanced R&DIncludes chapter-ending questions with faculty-only answer key, multiple case studies, and MATLAB toolkit for simulationsSI units are used with a table converting to US
Get the only official guide to the GRE General Test that comes straight from the test makers!If you're looking for the best, most authoritative guide to the GRE General Test, you've found it! The Official Guide to the GRE General Test is the only GRE guide specially created by ETS-the people who actually make the test. It's packed with everything you need to do your best on the test and move toward your graduate, business, or law school degree. Only ETS can show you exactly what to expect on the test, tell you precisely how the test is scored, and give you hundreds of authentic test questions for practice!With this fully updated fourth edition, the best is even better: Nearly every chapter has been adjusted to align with the shorter test format¿the test was shortened from four hours to just under two in 2023. And the test makers have added 150 new Verbal Reasoning and Quantitative Reasoning questions organized into 10 mixed practice sets, each of which contains a variety of question types and difficulty levels, similar to what you'll experience on the actual test. Now more than ever, this guide is the most reliable and accurate source for everything you need to know about the GRE General Test. The Official Guide to the GRE General Test, Fourth Edition features: Two full-length practice testsHundreds of authentic test questions so test takers can study with the real thingNEW! 10 Verbal Reasoning and Quantitative Reasoning mixed practice sets with 150 new test questionsIn-depth descriptions of the Verbal Reasoning and Quantitative Reasoning measures plus valuable tips for answering each question typeQuantitative Reasoning problem solving steps and strategies to help students get their best scoreDetailed overview of the Analytical Writing task, including scored sample responses and actual raters' comments
Comprehensive and accessible-perfect for mastering the fundamentals of fixing electronics without taking a formal courseHow to Diagnose and Fix Everything Electronic, Third Edition details how to repair consumer electronics products ranging from modern digital devices to some older technologies. Filled with expert insights, case studies and sleuthing techniques from a former professional technician, it provides great guidance on how to assemble a workbench, operate the latest test equipment, zero in on and replace malfunctioning components, and perform reassembly.This is a comprehensive guide for anyone seeking to better understand electronic products, from stereos and flat-screen TVs to laptops and mobile devices. This new edition includes expanded introductory explanations helping novices dig in with less difficulty and advance to more involved circuit concepts as their understanding grows. It also includes new material about hot-air soldering stations and reflects changes in soldering and repair techniques needed for today's surface-mounted componentry. Unlike tear-down tutorials on the internet, this book guides its readers into thinking like a pro, understanding how items actually work, rather than focusing on specific models of devices. Also new to this edition is a discussion of lithium-ion batteries, which power most modern electronics.Accessible guide to electronics repair for the curious hobbyistProvides useful troubleshooting techniques for those in electronics trade programsNew edition cuts out obsolete items like CRT TVs and VCRs, and continues with the most current trends in electronics
An Essential Guide to the Processes and Operational Complexities of the U.S. Healthcare System The U.S. Healthcare Ecosystem, Second Edition serves as an expert navigator through the complicated and often confusing environment where healthcare payers, healthcare providers, and producers of healthcare technologies all interact. This thorough, updated resource delivers expert analysis of employer-based health insurance, pharmacy benefits, the major professions, healthcare consolidation, drug discovery and development, biotechnology, and much more.The author, a seasoned professor of management at The Wharton School, provides insight into important themes, including how the goals of healthcare relate to the "the iron triangle" (cost, quality, and access) and "the triple aim" (per capita cost, population health, and patient experience). Chapters include brief but timely cases that inspire you to think more critically about the healthcare industry and make informed assessments.The U.S. Healthcare Ecosystem, Second Edition features: Coverage of often neglected topics impacting healthcare delivery such as employer-based health insurance, pharmacy benefits, healthcare consolidation, and biotechnologyThe most current statistics and industry developmentsHelpful diagrams, charts, and tablesChapter ending summaries and Questions to PonderA 160-page Instructor Manual containing answers for the Questions to Ponder, talking points for the critical thinking exercises, as well as ready-to-use PowerPoints of all tables and figures within the textInsights and feedback from 60+ professors
Master the mechanics of materials with YouTube influencer Jeff Hanson Written to complement Hanson's videos, How to Ace Mechanics of Materials with Jeff Hanson provides everything you need to know about strength of materials. Designed to reinforce lessons learned from the videos, the text covers key mechanics of materials concepts in concise, easy-to-understand ways. You'll find pro tips, pitfalls, and practice problems pulled from and interlaced with the videos. Additional questions, problems, and challenges expand on those covered in the videos.Follows the videos of the YouTube engineering influencer Jeff Hanson, who has nearly 200,000 followers and is famous for demystifying complex materialReinforces learning with real-world examples, visuals and problemsNo paragraphs of text! Just the key takeaways you need to know in easy-to-read bulleted lists and illustrationsPacked with pro tips and advice on avoiding pitfallsQR codes in the book includes links in e-books and on ACE
The fully illustrated, go-to text bridging the gap between concept and application has been updated with the latest on gene therapy and genetic testingLou Gehrig's Disease, Muscular Dystrophy, and Degenerative Muscle Diseases are just some of the many neuromuscular disorders that practicing neurologists must understand inside and out, and this text-popular for its consistent message and engaging style-is the leading resource on the subject.Comprehensive in scope yet concise enough for on-the-spot reference, Amato and Russell's Neuromuscular Disorders, Third Edition provides everything readers need to diagnose and treat neuromuscular disease. The expert author team delivers key insights into nerve and muscle conditions, including neuropathies, myopathies, and neuromuscular junction disorders. Neuromuscular disorders are a core rotation for neurology residents, and compose the largest single section of the ABPN certification exam in neurology-making this an invaluable resource for anyone studying for the test. The book includes chapters on:Testing in Neuromuscular DiseaseMuscle and Nerve HistopathologyGenetic TestingGene TherapyPrinciples of Immunomodulating TreatmentRehabilitation of Neuromuscular DiseasesAmyotrophic Lateral SclerosisHereditary Spastic ParaparesisGuillain-Barré Syndrome and Related DisordersNeuropathies Associated with InfectionsIdiopathic PolyneuropathyFocal Neuropathies of the Lower ExtremitiesMuscular DystrophiesCongenital MyopathiesMetabolic MyopathiesMitochondrial Disorders
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