Böcker utgivna av Mascot Books, Inc

In the pursuit of performance and reputation, it's easy to overlook the actual health of your organizational culture. Before long, however, ominous symptoms often emerge--division, disengagement, silence, dysfunction, and destructive behavioral patterns--hindering you from delivering on your mission and strategy and eroding trust with your clients, team, and other crucial stakeholders.To make things worse, many leaders are perplexed by culture, and typical change efforts are unsustainable and ineffective, with a staggering 85 percent failure rate. But there is a better way. Having personally endured the devastating effects of growing up in a toxic cult, Tobias Sturesson committed his career to helping large purpose-driven organizations overcome their most daunting culture challenges. On his quest, he made a crucial discovery: that, just like our physical health, achieving a thriving culture requires a change of habits. A minor change to what you repeatedly do can have a significant impact on your team and organization.Drawing from his extensive experience and in-depth interviews with many renowned experts, researchers, and executives from well-known organizations, Tobias has identified the four most crucial and timeless culture-building leadership habits.You Can Culture is your meticulously researched guide to these habits, laid out in twelve actionable practices. Each practice is an invitation to growth and introspection, offering reflection questions, practical tools, and leadership actions. Suitable for managers and executives alike, You Can Culture empowers you to strengthen trust, transform your culture, be a values-based leader, and leave a lasting legacy of positive change.

THE ULTIMATE CONSPIRACY THRILLER--this conspiracy is real. Spoken about by British prime ministers and American presidents, this conspiracy is reaching its deadly conclusion.In 1920, Winston Churchill warned us of a "worldwide conspiracy to overthrow civilisation."In 1961, President John F. Kennedy warned us of this same conspiracy: "We are opposed around the world by a monolithic and ruthless conspiracy."Regarding the same, J. Edgar Hoover, first director of the FBI, said, "The individual is handicapped by coming face-to-face with a conspiracy so monstrous he cannot believe it exists."Can Detective-Inspector David Sharp of the United Kingdom's antiterrorist squad prevent this century-old conspiracy from coming to fruition before it's too late?Blending action with highly guarded secrets, this book will shock readers and alter their perceptions of reality.

"Will you give me a hug?" he began to implore. "I'm scared hugs do not exist anymore."After a long sleep, Bear ventures out of his cave to find the world outside is not how he left it. Instead of greeting him with open arms, Bear's friends keep their distance. Follow Bear as he journeys through the forest to discover what has happened to hugs.This charming tale of friendship hopes to help young readers navigate situations of isolation, confusion, and separation.

The future has never been more uncertain for both employers and employees. They face the same profoundly unsettling dilemma: neither knows what skills they need to develop for the future. Futurists and the media tell us that over 50 percent of jobs today will soon be replaced by automation and AI. Turnover is higher than it has ever been. The percentage of the workforce that is actively disengaged has never been higher. The shelf lives of certain skills are diminishing rapidly. Longstanding industries and industry leaders are being disrupted. These staggering changes are challenging our concepts of what a career really looks like today and how we should build organizations going forward. We are facing a Workquake. It's time we change the conversation. It's time to talk about how being human has never been more critical and how we have more agency in applying our talents than at any other time in history. We need to have more real and honest conversations about how to build a better model of the future of work, one in which both employers and employees feel safe and energized. COVID-19 has presented us the ideal opportunity to tackle this important challenge. Workquake is an attempt to articulate a compelling vision for the future of work through a number of stories, case studies, and author Steve Cadigan's own experiences.

John Wilander finds himself reluctantly drawn to an ambitious investigation of a clandestine theoryƒƒ‚‚ƒ‚‚"ƒƒ‚‚ƒ‚‚€ƒƒ‚‚ƒ‚‚"lured into the rabbit hole by his enigmatic new friend from Stockholm University, the privileged William Milton. William is intensely determined to exhume the mother of all conspiracy theories from its dormancy and usher in the renaissance of a notorious worldview that has been dead and buried for five hundred yearsƒƒ‚‚ƒ‚‚]ƒƒ‚‚ƒ‚‚€ƒƒ‚‚ƒ‚‚]until now. As John's pleas for sanity fall on deaf ears, a decision is made. With the aid of astrophysicist Dr. Celeste Wood, the table is set for a voyage to Antarctica that, if successful, could re-shape the world as we know it for all the years to comeƒƒ‚‚ƒ‚‚"ƒƒ‚‚ƒ‚‚€ƒƒ‚‚ƒ‚‚"with or without him.

Wake up and greet the U.S. Navy Jet Planes in Sunny Pensacola, Florida! Complete with bright illustrations of the Emerald Coast, paired with the feeling of excitement and wonder that is attached to the Jets when they soar by!

Now more than ever, marketers face a paradox. Consumers expect your brand to know who they are, what they want, and why and to deliver results at the exact moment they''re needed. But the seemingly never-ending stream of advertisements and inbox clutter makes many resent everything marketers do. In this environment, traditional approaches just wont cut it. Marketing to these entitled consumers requires a new strategy: consumer-first marketing. And this book is the first to lay out how to do it. Based on focus groups and survey answers from real consumers, combined with the authors experience with hundreds of different brands, Marketing to the Entitled Consumer shows you exactly how to apply consumer-first marketing in your organization. Youll learn which data to collect -- from purchase histories to pollen counts -- and how to deploy it consistently across online, mobile, and real-world channels. Youll master the art of building meaningful consumer connections with the three Rs: reciprocal value, relevance, and respectful empathy. Youll even get instructions on how to win over your fellow marketers and the rest of your company. Marketing to the Entitled Consumer features practical case studies from dozens of marketing practitioners and thought leaderslearn how a clothing retailer, a self-storage company, and a European department store all personalized their marketing outreach strategies to suit their individual customers and how those changes maximized company growth. Read the book that the legendary marketing thinker Don Peppers called a warning shot across the bow of traditional marketing. Then get to work. Your entitled consumers are ready for a new approach ... are you?