Böcker utgivna av Kogan Page Ltd

An insightful analysis of how in today's environmentally aware, financially challenging and globalised world leading car brands have survived and thrived, and a strategic guide to future success.

Learn how neuromarketing is playing an increasingly important role in current and future marketing strategies.

Formulate a business strategy with this 8-step method featuring detailed surveys of effective strategy models.

Provide stakeholders with solid, meaningful results with this best practice guide to planning, research and evaluation.

Plan and implement effective communications programmes and campaigns with this ultimate introduction for practitioners and students endorsed by the CIPR.

Move away from the old marketing system of shouting messages at people to a new model of customer engagement, where you can attract customers by providing value and becoming 'sticky'.

Gain fresh insights on leadership and learn how to do the common things uncommonly well with this guide.

Increase change capability and achieve long term change with this practical overview.

Assess the role of innovation in developing profitable business strategies with this expert commentary on effective and profitable practice in the world's new low-carbon economy.

Ethical Leadership suggests ways in which leaders and managers can improve and manage the ethical culture in their organizations.

Learn to communicate confidently and effectively as a leader with this essential manual based on lessons from top CEOs.

Implement successful 'Diversity and Inclusion' programmes based on the method developed by the social inclusion program at the 2012 Olympic Games.

Strength-based Lean Six Sigma is the first book to combine the leading approaches in both business improvement and organizational change for optimum organizational performance and agility.

Handle crisis effectively, learn to manage reputation, and resolve issues with minimum damage and disruption to your business with this definitive handbook.

Examine the challenges, opportunities and successes of strategic thinking with these unique insights from leading CEOs.

Learn what good practice looks like and how to apply it with this no-nonsense guide to devising an internal communications strategy.

Strategic Talent Development is a comprehensive guide for business leaders on how to design and implement an effective, high-performance talent and engagement strategy across the whole organization.

Undertake a research project for the first time with this guide which focuses on the organization as the most important part of business research and makes the subject enjoyable and accessible to all.

Business Analysis and Leadership is full of practical advice on how to become an outstanding catalyst for effective change, through leadership of yourself, your project and your organization.

Leadership Assessment for Talent Development uses a positive approach to leadership development and talent management in organizations, drawn from extensive experience and research of practitioners in the field.

Learn how journalism can flourish in a new communications age.

Explore the advertising landscape from a global perspective.

Chairmen and CEOs of high-profile global organizations talk about how they have risen to the challenge of inspiring, influencing and achieving great results and reveal what they believe about successful communicating in the age of transparency.

Use mindfulness in coaching to solve issues including stress management, employee engagement and work-life balance with this complete guide.

Dangerous Goods, A Guide to Exemptions from the Carriage of Dangerous Goods by Road Regulations provides a reference to the various exemptions from regulations available to transport operators for the transport of dangerous good by road.

Explore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in areas such as technology and fashion.

With worked examples throughout and a range of online templates, Business and Financial Models explains the essential basics of planning, building and using business and financial models.

Drawing on the latest research from Millward Brown, explore how businesses can profit from building an emotional brand connection with consumers.