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Draws customer-centric marketing and innovative business strategy together into a breakthrough formula for transformative, long-term growth.

Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.

Transform the way you think about money in this easy-to-use, jargon-free guide which busts commonly held financial myths, helping you to get the most of your cash in today's digital world.

Gain essential skills for career development with this essential and exhaustive guide to the process of minute-taking, from start to finish.

Gain essential skills for career development with this pocket guide to handling the hardest kinds of people, including tricky customers, challenging co-workers and bad bosses.

Understand the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry.

Learn about the airline industry and strategic air transport management, through in-depth analysis and new models for practice.

It provides a broad range of L&D techniques. Anyone responsible for managing, designing and delivering training will be able to use the book to find new inspiration, gain better understanding of certain tools/models, get examples of best practice and find further advice.

The Complete Guide to Recruitment provides comprehensive information on every stage of recruitment, including; advertising, selection, assessment and induction as well how to create a recruitment strategy.

Use this practical guide to implement HR processes that benefit both employees and the business as a whole and develop essential skills for HR professionals.

Make better organizational decisions using data and evidence from sources both inside and outside your business

Gain a thorough understanding of the key concepts of HRM with this introductory textbook, which gives a comprehensive background for those without practical industry experience.

Protect your business by implementing a strong compliance and ethics programme, using this accessible strategic guide.

Understand the links between supply chain and finance by connecting supply chain financial tools and supply chain financial, social and environmental performance.

Learn about the supply chain challenges facing retailers with this multi-contributed book from acclaimed academics and experienced retail logistics practitioners.

Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.

Prepare yourself for the new world of marketing with this richly in-depth textbook on marketing management.

Perform well and land that dream job with this bank of real assessment centre exercises, including both individual and group activities.

Develop employees swiftly and effectively for leadership roles in your organization.

Transform your company's value proposition by using design thinking to instigate organizational change and create winning services with this actionable guide.

Gain insight into a wealth of varying perspectives on content marketing and glean a unique understanding of the different types of best practice.

Understand how to retain brand relevance by building effective and memorable brand experiences, through this robust and practical management tool.

Get invaluable advice on networking, CVs, cover letters, interviews, aptitude and personality tests, offers, rejections and follow-up letters.

Create a powerful sales pitch with your CV, using invaluable advice and hundreds of sample CVs to open the door to job offers and interviews.

Get the best out of the people in your organization by understanding and implementing the principles of effective performance management with this book.

A guide to developing an effective, efficient coaching culture in your organization. It demonstrates how to empower your workforce to achieve higher performance and greater business results. Specifically tailored to practitioner needs, it offers an overview of coaching practice and aligns it with organizational and HR strategy and objectives.

Connect your marketing with youth culture and resonate with Generation Z using this expert guide, packed with proven strategies and usable frameworks for effective youth marketing.

Serves as your indispensable guide to dealing with and understanding physical and mental health problems at work in the UK.