Böcker utgivna av Kogan Page Ltd

Enhance your marketing practices with a thought-provoking and readable overview of some of the most pervasive myths in the marketing industry, equipping readers with well-researched and practical insights.

Develop the skills employers want, succeed at the job application process and plan for a successful career in your dream industry with this inspiring and practical one-stop-shop.

Learn about supply chain management and its many challenges, with this introductory book which puts readers at the heart of a life-like, real company situation.

Dispel the seven myths that affect our understanding of something that has the potential to disrupt not only the finance industry, but the business world as a whole.

Get innovation back on track in your company with this antidote to fads and incrementalism by refocusing on getting ideas to take root using courage, empathy and imagination.

Get a fascinating account of how artificial intelligence and machine learning enhance companies' capabilities to innovate and deliver superior products and services.

Examines the important function of supply chain management accounting, which optimizes the processes of planning, monitoring and management of information in logistics and manufacturing.

Remove unconscious bias from business processes and create an environment of real inclusion where employees feel valued, able to be themselves and perform to their full potential while boosting company profits.

Draws customer-centric marketing and innovative business strategy together into a breakthrough formula for transformative, long-term growth.

Presents a cutting edge, strategic framework to help marketers capably and confidently integrate artificial intelligence into unparalleled marketing practice.

Transform the way you think about money in this easy-to-use, jargon-free guide which busts commonly held financial myths, helping you to get the most of your cash in today's digital world.

Gain essential skills for career development with this essential and exhaustive guide to the process of minute-taking, from start to finish.

Gain essential skills for career development with this practical guide to help you communicate effectively with employers, co-workers and colleagues in every business context.

Gain essential skills for career development with practical advice on how to manage performance, deal with difficult people and maintain a successful team.

Gain essential skills for career development with this distilled pocket guide by world leading leadership expert John Adair.

Gain essential skills for career development with this pocket guide to handling the hardest kinds of people, including tricky customers, challenging co-workers and bad bosses.

Understand the principles and practices behind responsible fashion retailing and cost-effective supply chain management in the fashion industry.

Learn about the airline industry and strategic air transport management, through in-depth analysis and new models for practice.

It provides a broad range of L&D techniques. Anyone responsible for managing, designing and delivering training will be able to use the book to find new inspiration, gain better understanding of certain tools/models, get examples of best practice and find further advice.

The Complete Guide to Recruitment provides comprehensive information on every stage of recruitment, including; advertising, selection, assessment and induction as well how to create a recruitment strategy.

Use this practical guide to implement HR processes that benefit both employees and the business as a whole and develop essential skills for HR professionals.

Make better organizational decisions using data and evidence from sources both inside and outside your business

Gain a thorough understanding of the key concepts of HRM with this introductory textbook, which gives a comprehensive background for those without practical industry experience.

Protect your business by implementing a strong compliance and ethics programme, using this accessible strategic guide.

Understand the links between supply chain and finance by connecting supply chain financial tools and supply chain financial, social and environmental performance.

Learn about the supply chain challenges facing retailers with this multi-contributed book from acclaimed academics and experienced retail logistics practitioners.

Receive a thorough introduction to the subject of event management and sponsorship with this upper level textbook, encompassing all the critical aspects in one resource.

Understand the importance of city infrastructures, transport planning and the implications for urban logistics with this in-depth, research-based book.