Böcker utgivna av Kogan Page Ltd

Convert online traffic and increase revenue with this invaluable step-by-step guide to e-commerce website optimization.

Find your dream job with this handy and informative reference guide, packed with accessible advice on over 300 positions, including details on entry routes, qualifications, salary expectations and useful contacts.

Give yourself that competitive edge in your career by learning how to design and create brilliant websites.

Understand the basics of data - how to collect, analyse, present and apply it - and give your career a valuable, cutting-edge boost with this engaging and easy-to-read beginner's guide.

Get that competitive edge in your career with essential social media and web content skills.

Learn about macrologistics, a global and strategic view of logistics involving infrastructure, freight, business processes and cost optimization.

Guides readers through the maze of financial terms and accounting concepts, providing in depth coverage of annual accounts, management accounting and financial management.

Use this introductory guide to get to grips with people analytics and learn how to find, collect, analyze and use your data to add business value.

Face change with confidence and learn how to turn even the toughest challenge to your advantage.

Learn from research into smart, integrated and sustainable logistics practices, with a focus on market requirements and cutting edge applications from innovators in the logistics industry.

Understand the do's and don'ts, and dismiss the fallacies of using social media for business in this well researched and practical guide.

Engage consumers through emotive storytelling to humanize your brand and achieve business growth, by positioning the customer at the heart of your brand story.

A comprehensive guide to health and safety in logistics covering every essential area, including risk assessments, safety in the warehouse and hazard avoidance in transport operations.

Assess your organization's level of resilience and develop new methods to improve with this practical guide.

A complete guide to road passenger transport management, featuring contributions from experts in the field and management tools for passenger road transport operators.

Introduces the theory behind strategic value chain management and examines its impact on an organisation's performance with examples of its implementation in practice.

Get a clear introduction to the emerging field of supply chain finance, and learn how to approach the key issues by drawing on both theory and practice.

Find out from one of the most successful business women of their generation on how to deal with imposter syndrome, feel truly prepared in the workplace alongside building your own personal brand.

A key study guide for studying for and passing the Operator Certificate of Professional Competence (CPC) in Road Freight 2020 exams complete with essential practice questions and case studies to aid professional learning.

Understand why innovation in organizations shouldn't be left to chance and develop those key skills that will allow you to build an innovative company, increase the quantity and quality of ideas, lead effectively and accelerate success.

Learn how to develop a clear and calm way to be more creative, gain greater focus and reclaim productivity.

Apply marketing and business development strategies within the charity and non-profit sector, to drive growth of earned income and increase commercial and social impact.

Examines the innovative and original applications of the values of the Toyota Way and the systems of management of the Toyota Production System and lean leadership.

Utilize organizational data and analytics to make better decisions about managing the learning and development of your workforce.

Unlock the potential of your brain with the latest neuroscience insights to succeed as a leader in complex business environments.

Presents the critical elements of technology procurement, explaining the vital links between technology, finance,strategic sourcing and programme management.

Learn how to complete a major business model transformation with a cutting-edge framework developed with leaders who successfully guided their business through a transformation journey.

Examines the international waste trade across borders and presents tangible solutions and coping strategies.

Place knowledge management in a business context with this interdisciplinary textbook for postgraduate students which explores knowledge sharing within and across organizations.

Understand how the house and home is changing in the digital hyper-personalized, IoT age, driven by 5G networks, edge computing and AI and learn what products and services are needed to meet the needs of customers.