Böcker utgivna av Kogan Page Ltd

Define and practice change management more successfully with this official guide to the Change Management Body of Knowledge, complete with practical tools, underpinning theory and best practice.

Create and sustain a culture that meets the needs of both internal and external stakeholders, inspired by this illustrious collection of international case studies from multiple brands.

Understand the challenges and rewards of social enterprise with this inspiring collection of case studies from social innovators around the world.

Improve and develop your marketing strategy in the retail industry with this essential handbook to the core topics of shopper marketing.

A practical, no-nonsense guide to digital marketing, giving readers all the information they need to feel confident engaging consumers online and implementing digital campaigns.

Gain competitive advantage by taking a people-focused approach to organization development.

Transform your business by improving customer experience across the entire end-to-end value chain with this practical guide, including 100 tips and case studies from brands like Amazon, AirBnB and Uber.

Harness the value of key suppliers and third-party spend with this accessible examination of the critical value of procurement to business.

Bridge the theory and practice behind fintech with this textbook which includes up-to-date case studies, clear explanations of new technologies and academic frameworks.

Use this practical guide to develop flexible working policies and practices that drive employee engagement, improve talent acquisition and retention, reduce workplace stress and boost business performance.

Presents original research documenting the size and nature of the 'sea of sameness' customers face, and delivers a framework of strategic marketing competencies to help organizations differentiate themselves and deliver value.

Drive events, rather than be driven by them, with the techniques laid out in the fully-revised new edition of this popular definitive guide to planning PR and event campaigns.

Master leadership adaptability and balance the demands and opportunities facing businesses today.

Build a positive relationship with your workforce by developing trustworthiness as a leader with this innovative and practical coaching model.

Call the shots, run the show and be in charge of your own life with this energizing and helpful guide to starting your own business.

Prepares veterans transitioning into the civilian workplace for success with practical tools to manage their job search and personal brand.

Get to grips with where technology can add value to HR activity and assess which technologies are best suited to individual issues with this practical guide.

Boost productivity in your organization by improving employee engagement, motivation and talent development to drive individual and business performance.

Put brand theory into action and learn from the strategies and expertise of luxury organizations, to understand why certain brands become stellar prestige brands.

Futureproof your skills and take control of your career path with this smart and practical guide to surviving and thriving in an era of disruption.

Harness the transformative power of artificial intelligence and integrate it in your business strategy to deliver intelligent products, services and business processes that put you above the rest.

Use this practical guide to develop an agile HR function that drives performance, reduces costs, saves time and supports overall business goals.

Gain the essential knowledge and develop the practical skills needed for a successful career in HR.

Understand the potential challenges and transformative opportunities of cryptocurrencies and blockchains.

Discover the real reasons that good people stay in jobs they don't like, and how you can break out to create the career and life you truly want.

Develop the selling skills that are proven to boost sales performance and results, with a greater understanding of the values that customers actually look for in sales people.

Learn how circular economies can optimize business models and supply chains to regenerate rather than waste and degrade resources.

Managing Transport Operations explains the wide range of skills demanded of transport managers, who must understand the economic, social, political and technical aspects of road, rail, air and sea transport, while ensuring that levels of safety and reliability are not compromised

Develop a best practice approach and embed a coaching culture in any organization with this complete guide.