Discover how data science can help you gain in-depth insight into your business - the easy way! Jobs in data science abound, but few people have the data science skills needed to fill these increasingly important roles.
Managing Innovation is an established, bestselling text for MBA, MSc and advanced undergraduate courses on innovation management, management of technology, new product development and entrepreneurship. It is also widely used by managers in both the services and manufacturing sectors.
A practical roadmap to building a diverse and inclusive work cultureIn Diversity Intelligence: How to Create a Culture of Inclusion for your Business, keynote speaker and diversity and inclusion expert Heidi R. Andersen delivers a step-by-step walkthrough of how to create an inclusive culture, and break down the barriers to achieving diversity.You'll find practical advice for creating the necessary cultural transformation that results in diversity intelligence, reaching well beneath the surface until it's embedded in the foundation of your organization. The author describes the tools, methods, concepts, and goals that are essential to this transformation.In this important book, you'll also:* Learn how to properly define "diversity" and make a strong business case for creating a culture of inclusion* Explore case studies of companies who successfully managed to implement diversity, inclusion, and sustainable governance initiatives* Discover why so many diversity and inclusion programs fail despite the best of managerial intentionsPerfect for business owners and founders, board members, executives, managers, change agents, CHRO's and other business leaders seeking to transform their firm's culture for the better, Diversity Intelligence is a must-read guide for supporting and driving positive organizational change.
A vital companion to the #1 best-selling guide to corporate valuation Valuation Workbook is the ideal companion to McKinsey's Valuation, helping you get a handle on difficult concepts and calculations before using them in the real world.
One of the greatest challenges for startup teams is scaling because usually there's not a blueprint to follow, people are learning their function as they go, and everyone is wearing multiple hats. There can be lots of trial and error, lots of missteps, and lots of valuable time and money squandered as companies scale. Matt Blumberg and his team understand the scaling challenges--they've been there, and it took them nearly 20 years to scale and achieve a successful exit. Along the way they learned what worked and what didn't work, and they share their lessons learned in Startup CXO.Unlike other business books, Startup CXO is designed to help each functional leader understand how their function scales, what to anticipate as they scale, and what things to avoid. Beyond providing function-specific advice, tools, and tactics, Startup CXO is a resource for each team member to learn about the other functions, understand other functional challenges, and get greater clarity on how to collaborate effectively with the other functional leads.CEOs, Board members, and investors have a book they can consult to pinpoint areas of weakness and learn how to turn those into strengths. Startup CXO has in-depth chapters covering the nine most common functions in startups: finance, people, marketing, sales, customers, business development, product, operations, and privacy. Each functional section has a "CEO to CEO Advice" summary from Blumberg on what great looks like for that CXO, signs your CXO isn't scaling, and how to engage with your CXO.Startup CXO also has a section on the future of executive work, fractional and interim roles. Written by leading practitioners in the newly emergent fractional executive world, each function is covered with useful tips on how to be a successful fractional executive as well as what to look for and how to manage fractional executives."Startup CXO is an amazing resource for CEOs but also for functional leaders and professionals at any stage of their career." - Scott Dorsey, Managing Partner, High Alpha
The #1 selling Wi-Fi networking reference guide in the worldThe CWNA: Certified Wireless Network Administrator Study Guide is the ultimate preparation resource for the CWNA exam. Fully updated to align with the latest version of the exam, this book features expert coverage of all exam objectives to help you pass the exam. But passing the exam is just a first step. For over 16 years, the CWNA Study Guide has helped individuals jump-start their wireless networking careers. Wireless networking professionals across the globe use this book as their workplace reference guide for enterprise Wi-Fi technology.Owning this book provides you with a foundation of knowledge for important Wi-Fi networking topics, including:* Radio frequency (RF) fundamentals* 802.11 MAC and medium access* Wireless LAN topologies and architecture* WLAN design, troubleshooting and validation* Wi-Fi networking securityThe book authors have over 40 years of combined Wi-Fi networking expertise and provide real-world insights that you can leverage in your wireless networking career. Each of the book's 20 chapters breaks down complex topics into easy to understand nuggets of useful information. Each chapter has review questions that help you gauge your progress along the way. Additionally, hands-on exercises allow you to practice applying CWNA concepts to real-world scenarios. You also get a year of free access to the Sybex online interactive learning environment, which features additional resources and study aids, including bonus practice exam questions.The CWNA certification is a de facto standard for anyone working with wireless technology. It shows employers that you have demonstrated competence in critical areas, and have the knowledge and skills to perform essential duties that keep their wireless networks functioning and safe. The CWNA: Certified Wireless Network Administrator Study Guide gives you everything you need to pass the exam with flying colors.
And just like that, everything changed . . .A global pandemic. Panic. Social distancing. Working from home.In a heartbeat, we went from happy hours to virtual happy hours. From conferences to virtual conferences. From selling to virtual selling.To remain competitive, sales and business professionals were required to shift the way they engaged prospects and customers.Overnight, virtual selling became the new normal. Now, it is here to stay.Virtual selling can be challenging. It's more difficult to make human to human connections. It's natural to feel intimidated by technology and digital tools. Few of us haven't felt the wave of insecurity the instant a video camera is pointed in our direction.Yet, virtual selling is powerful because it allows you to engage more prospects and customers, in less time, at a lower cost, while reducing the sales cycle.Virtual Sellingis the definitive guide to leveraging video-based technology and virtual communication channels to engage prospects, advance pipeline opportunities, and seal the deal. You'll learn a complete system for blending video, phone, text, live chat, social media, and direct messaging into your sales process to increase productivity and reduce sales cycles.Jeb Blount, one of the most celebrated sales trainers of our generation, teaches you:* How to leverage human psychology to gain more influence on video calls* The seven technical elements of impactful video sales calls* The five human elements of highly effective video sales calls* How to overcome your fear of the camera and always be video ready* How to deliver engaging and impactful virtual demos and presentations* Powerful video messaging strategies for engaging hard to reach stakeholders* The Four-Step Video Prospecting Framework* The Five-Step Telephone Prospecting Framework* The LDA Method for handling telephone prospecting objections* Advanced email prospecting strategies and frameworks* How to leverage text messaging for prospecting and down pipeline communication* The law of familiarity and how it takes the friction out of virtual selling* The 5C's of Social Selling* Why it is imperative to become proficient with reactive and proactive chat* Strategies for direct messaging - the "Swiss Army Knife" of virtual selling* How to leverage a blended virtual/physical selling approach to close deals fasterAs you dive into these powerful insights, and with each new chapter, you'll gain greater and greater confidence in your ability to effectively engage prospects and customers through virtual communication channels. And, with this newfound confidence, your success and income will soar.Following in the footsteps of his blockbuster bestsellers People Buy You, Fanatical Prospecting, Sales EQ, Objections, and Inked, Jeb Blount's Virtual Selling puts the same strategies employed by his clients--a who's who of the world's most prestigious organizations--right into your hands.
Understand why you feel and act the way you do Psychology For Dummies is a fun, user-friendly guide to the basics of human behavior and mental processes. In plain English and using lots of everyday examples psychologist Dr.
This guide helps those diagnosed as Borderline get to the root of their disease, develop strategies for breaking the destructive cycle, and ultimately learn to live well. Also loaded with information to help spouses, parents, and other loved ones understand and accept the disease, and to support their suffering loved ones.
A clear, concise overview of all major biological concepts and terms, and a study guide for any introductory biology class.
Gain the skills to maximize your photography investmentAdding a Nikon D780 to your collection means you're ready to get professional results from your photography. Don't start shooting photos without first gathering the tips and tricks needed to get those high-end results. Long time pro photographer Doug Sahlin shares his deep knowledge of photography principals and shows how to apply them using a Nikon D780. Get quick answers to your "what does this button do" questions before diving into how to gain full control of exposure using this pro-level camera.Inside...* Explore the Nikon D780 body* Get to know the settings options* See results from auto modes* Take control of exposure* Look into lens options* Add a flash to the mix* Apply your skills for better results
The definitive playbook for driving impact as a middle managerLeading from the Middle: A Playbook for Managers to Influence Up, Down, and Across the Organization delivers an insightful and practical guide for the backbone of an organization: those who have a boss and are a boss and must lead from the messy middle. Accomplished author and former P&G executive Scott Mautz walks readers through the unique challenges facing these managers, and the mindset and skillset necessary for managing up and down and influencing what happens across the organization.You'll learn the winning mindset of the best middle managers, how to develop the most important skills necessary for managing from the middle, how to create your personal Middle Action Plan (MAP), and effectively influence:* Up the chain of command, to your boss and those above them* Down, to your direct reports and teams who report to you* Laterally, to peers and teams you have no formal authority overAnyone in an organization who reports to someone and has someone reporting to them must lead from the middle. They are the most important group in an organization and have a unique opportunity to drive impact. Leading from the Middle explains how.
Your fully updated guide to search engine optimization Packed with tips, tricks, and secrets, SEO For Dummies shows you how to create and maintain a website that ranks at the top of search engines and drives high-volume traffic.
The industry favorite Linux guide, updated for Red Hat Enterprise Linux 7 and the cloud Linux Bible, 9th Edition is the ultimate hands-on Linux user guide, whether you're a true beginner or a more advanced user navigating recent changes.
Microbiology is the study of life itself, down to the smallest particle Microbiology is a fascinating field that explores life down to the tiniest level. Did you know that your body contains more bacteria cells than human cells? It's true.
A two-book set for web designers and front-end developers This two-book set combines the titles HTML & CSS: Designing and Building Web Sites and JavaScript & jQuery: Interactive Front-End Development.
Learn to easily build gadgets, gizmos, robots, and more using Arduino Written by Arduino expert Jeremy Blum, this unique book uses the popular Arduino microcontroller platform as an instrument to teach you about topics in electrical engineering, programming, and human-computer interaction.
The updated easy-to-learn reference for rough carpentry and framing Complete Book of Framing, Second Edition is an updated, easy-to-learn guide to rough carpentry and framing written by an expert with more than thirty years of framing experience.
"This book introduces complex concepts of interior design -- from defining interior space, elements and vocabulary of interior design to explaining interior environmental systems -- through his inimitable approach using words and drawings"--
Learn to play bass guitar quickly and easily with this guide and bonus interactive CD!The bass guitar is utilized in almost every single genre of music-rock, classical, jazz, metal, funk, and country just to name a few. Bass Guitar Exercises For Dummies provides bassists an opportunity to dabble with all these styles and more.
Learn how to get your precise horoscope, decipher astrological symbols, and benefit from the phases of the moon with Astrology for Dummies, Second Edition. You'll learn how to construct your birth chart, interpret its component parts, and use that information to gain insight into yourself and others.
Kevin Mitnick, the world's most celebrated hacker, now devotes his life to helping businesses and governments combat data thieves, cybervandals, and other malicious computer intruders. In The Art of Intrusion, Mitnick offers hair-raising stories of real-life computer break-ins, and shows how the victims could have prevented them.
The comprehensive go-to guide for building keyboard skillsBeing able to play a tune on the piano can bring you a lifetime of sheer aesthetic pleasure?and put you in serious demand at parties! Whatever your motivation for tinkling the ivories, the latest edition of Piano & Keyboard All-In-One For Dummies gives you the essentials you need both to build your playing skills and expand your knowledge of music theory, from deciding what keyboard suits you best to musing on the science of what makes music so emotionally compelling.This indispensable resource combines the best of Piano For Dummies, Keyboard For Dummies, Music Theory For Dummies, and Piano Exercises For Dummies and includes practice strategies, as well as access to streaming and downloadable audio to help guide your progress. In addition to becoming acquainted with the latest in music theory, you?ll learn to develop your sight-reading skills and performance techniques ?until you can reproduce pieces flawlessly on request!* Choose and care for your keyboard* Practice until perfect* Compose your own songs* Hook up to speakers, computers, and moreLearning to play the keys is a never-ending journey of new discoveries and joy, and there?s no better companion on your voyage than this friendly, erudite, and comprehensive guide. P.S. If you think this book seems familiar, you?re probably right. The Dummies team updated the cover and design to give the book a fresh feel, but the content is the same as the previous release of Piano and Keyboard AIO For Dummies (9781118837429). The book you see here shouldn?t be considered a new or updated product. But if you?re in the mood to learn something new, check out some of our other books. We?re always writing about new topics!
The must-have guide for getting sh*t done! " . . . .I live in a world where I have multiple choices of things to do every day, and sometimes the choices are so overwhelming that I do nothing. I admit it. On the other hand, I wrote this book, and you didn't. And then the obvious question is: if you have a list of 10 things to do, what do you actually do first? Answer is always THE MOST IMPORTANT THING (not the most urgent thing). I tend to focus on the panic deadline. When the panic is completed, I then have a bit of peace. In order to Get Sh*t Done, there must be intervals of peace. My fight--your fight: is for time and against time. Twenty-four hours--that's what you and I have in common. USE of time is how we differ. In these pages you will discover the BEST ways to invest your time into productive and profitable actions--have a blast, and feel GREAT about your achievements."--Jeffrey Gitomer Written for those who finds it hard to Get Sh*t Done, this book is designed to have a profound, life-changing effect on anyone who wants to adopt and implement the elements of greater productivity. New York Times bestselling author Jeffrey Gitomer explains why we are so often stymied by procrastination and reveals the strategies to achieve and profit more.
Incident response is critical for the active defense of any network, and incident responders need up-to-date, immediately applicable techniques with which to engage the adversary. Applied Incident Response details effective ways to respond to advanced attacks against local and remote network resources, providing proven response techniques and a framework through which to apply them. As a starting point for new incident handlers, or as a technical reference for hardened IR veterans, this book details the latest techniques for responding to threats against your network, including:* Preparing your environment for effective incident response* Leveraging MITRE ATT&CK and threat intelligence for active network defense* Local and remote triage of systems using PowerShell, WMIC, and open-source tools* Acquiring RAM and disk images locally and remotely* Analyzing RAM with Volatility and Rekall* Deep-dive forensic analysis of system drives using open-source or commercial tools* Leveraging Security Onion and Elastic Stack for network security monitoring* Techniques for log analysis and aggregating high-value logs* Static and dynamic analysis of malware with YARA rules, FLARE VM, and Cuckoo Sandbox* Detecting and responding to lateral movement techniques, including pass-the-hash, pass-the-ticket, Kerberoasting, malicious use of PowerShell, and many more* Effective threat hunting techniques* Adversary emulation with Atomic Red Team* Improving preventive and detective controls
Have you ever felt stuck with methods, tools and skills that do not match the increasing complexity you are part of? Would you like to work in new ways that strengthen thinking, communication and collaboration?Visual Collaboration introduces a new and innovative way of working and collaborating that will help you successfully manage complexity for yourself, your team, and your entire organization.The method of this book unlocks any team?s ability to collaborate in complex projects and processes. By using a systematic and proven approach to drawing and visualizing.Visual Collaboration is a unique visual business book that will enable you to develop visual languages to fit any scenario, create engaging and powerful questions to assist your visual process design and turn a white canvas into a visual template that can improve any meeting, project, or process.The core of the book - a practical and easy-to-follow method - THE FIVE BUILDING BLOCKS will most likely become your preferred way of working. The method is supported by plentiful examples, 4-color drawing, chapter summaries, and clearly defined learning objectives. Enjoyable and powerful, this book will help you:* Use visualization as a tool to explore opportunities and challenges* Translate complex concepts into easy-to-understand actions* Engage employees and team members with effective strategic processes* Incorporate drawing into your strategic organizational toolbox to strengthen communication and collaboration* Develop and apply powerful visual literacy skillsThe authors, internationally-recognized experts in strategy communication and visual facilitation, have helped incorporate visual collaboration into more than 500 organizations such as LEGO, IKEA, the Red Cross, the United Nations, and many others. This book is the must-have resource for you to follow their example.
Michael Bloomberg rose from middle-class Medford, Massachusetts to become a pioneer of the computer age, mayor of New York, one of the world's most generous philanthropists, and one of America's most respected--and fearless--voices on gun violence, climate change, public health, and other issues. And it all happened after he got fired at the age of 39.This is his story, told in his own words and in his own candid style.After working his way through college and graduating from Harvard Business School, Bloomberg landed on the bottom rung of a Wall Street firm and worked his way up to partner. But in 1981, he was forced out of the firm. With an idea for computerizing financial data, Bloomberg started his own company. And, since personal computers barely existed, he built his own. Specially designed for Wall Street traders and analysts, the Bloomberg Terminal revolutionized the world of finance. Under Bloomberg's leadership, his company grew rapidly, playing David to the Goliaths of finance and media--and making Bloomberg one of the world's wealthiest men.Bloomberg by Bloomberg offers an intimate look at the creative mind and driven personality behind the Bloomberg brand. He describes in vivid detail his early Wall Street career, both the victories and frustrations, including a personal account of what it was like to be fired and given $10 million on the same day.He combines personal stories with penetrating insights into business and technology, while also offering lessons from his unique approach to management. There is no one in business or politics quite like him--or who has had more success in both areas.
Harden the human firewall against the most current threatsSocial Engineering: The Science of Human Hacking reveals the craftier side of the hacker's repertoire--why hack into something when you could just ask for access? Undetectable by firewalls and antivirus software, social engineering relies on human fault to gain access to sensitive spaces; in this book, renowned expert Christopher Hadnagy explains the most commonly-used techniques that fool even the most robust security personnel, and shows you how these techniques have been used in the past. The way that we make decisions as humans affects everything from our emotions to our security. Hackers, since the beginning of time, have figured out ways to exploit that decision making process and get you to take an action not in your best interest. This new Second Edition has been updated with the most current methods used by sharing stories, examples, and scientific study behind how those decisions are exploited.Networks and systems can be hacked, but they can also be protected; when the "system" in question is a human being, there is no software to fall back on, no hardware upgrade, no code that can lock information down indefinitely. Human nature and emotion is the secret weapon of the malicious social engineering, and this book shows you how to recognize, predict, and prevent this type of manipulation by taking you inside the social engineer's bag of tricks.* Examine the most common social engineering tricks used to gain access* Discover which popular techniques generally don't work in the real world* Examine how our understanding of the science behind emotions and decisions can be used by social engineers* Learn how social engineering factors into some of the biggest recent headlines* Learn how to use these skills as a professional social engineer and secure your company* Adopt effective counter-measures to keep hackers at bayBy working from the social engineer's playbook, you gain the advantage of foresight that can help you protect yourself and others from even their best efforts. Social Engineering gives you the inside information you need to mount an unshakeable defense.
Prenumerera på vårt nyhetsbrev för att få fantastiska erbjudanden och inspiration för din nästa läsning.
Genom att registrera dig accepterar du vår personuppgiftspolicy.
