In the world of industry and management, the service industry is unique. This book provides a comprehensive framework in which to discuss the unique management issues of the service industry, and looks into the special characteristics of services and the conditions necessary for success in the management of service organizations.
THE DEFINITIVE INTRODUCTION TO ROCKET PROPULSION THEORY AND APPLICATIONS The recent upsurge in global government and private spending and in space flight events has resulted in many novel applications of rocket propulsion technology.
The SUPERMEN "After a rare speech at the National Center for Atmospheric Research in Boulder, Colorado, in 1976, programmers in the audience had suddenly fallen silent when Cray offered to answer questions. He stood there for several minutes, waiting for their queries, but none came.
A unique personality... "Ogilvy, the creative force of modern advertising. " --The New York Times "Ogilvy's sharp, iconoclastic personality has illuminated the industry like no other ad man's. " --Adweek. . an acclaimed author.
The inspiration for countless one-liners, witty sayings, stage farces and not a few murder mysteries, marriage is more than just a relationship between two people. It's one of life's biggest adventures and a healthy marriage can be one of life's greatest gifts.
The Manchester Physics Series General Editors: D.J. Sandiford; F. Mandl; A.C. Phillips Department of Physics and Astronomy, University of Manchester Properties of Matter B.H. Flowers and E. Mendoza Optics Second Edition F.G. Smith and J.H. Thomson Statistical Physics Second Edition F. Mandl Electromagnetism Second Edition I.S. Grant and W.R.
The key to successful database development is accurate and appropriate modelling of the real-world system that will be placed on the computer. This guide describes two popular modelling methods, the entity-relationship model and the semantic object model.
This text provides coverage of the uses and abuses of the therapeutic relationship in counselling, psychology, psychotherapy and related fields.
Explaining the popular language in terms that non-programmers can understand. Highlights features and functions new to the latest version of Visual Basic and covers the integration of Visual Basic applications with other tools in the suite. Includes a CD with author-created sample Visual Basic programs and code.
This title presents a leadership framework called "relational leadership". In contrast to traditional notions of personal leadership, relational leadership looks at leadership not as the possession of an individual leader, but as an aspect of the community.
This guide to champagne details its history, what it is and how it's made. It shows which grapes are used for champagne and where they grow, the different styles of champagne and the top 25 champagne houses. The book also includes tips on food pairings, storage, serving and bottle sizes.
A Complete Guide to Technical Trading Tactics can help the new individual investor understand the mechanics of the markets. Filled with in-depth insights and practical advice, this book details what it takes to trade and shows readers how they can broaden their horizons by investing in the futures and options markets.
The trading bible for the new millennium In Come Into My Trading Room, noted trader and author Dr. Alexander Elder returns to expand far beyond the three M's (Mind, Method, and Money) of his bestselling Trading for a Living. Shifting focus from technical analysis to the overall management of a trader's money, time, and strategy, Dr.
Reveals the way people behave in the workplace. This book aims to bridge the gap between the findings from evolutionary biology and insights about humanity derived from the social sciences.
"Dennis Palumbo has great insight into a writer s psyche. Every writer should have a shrink or this book. The book is cheaper. " -Gary Shandling, actor, comic, and writer "wise, compassionate, and funny.
An action-handbook for building children's self-esteem and self-confidence This treasury of easy original games turns up the joy level in children's lives - a wonderful key to their emotional health. Like the author's highly successful Self-Esteem Games, this entertaining book promotes self-expression, self-acceptance, and imagination.
An unprecedented package that gives readers the content of three important references by one of today's most influential design writers. This is a master class in the principles and practical fundamentals of design that will appeal to a broad audience of graphic artists and designers.
The trading bible for the new millennium In Come Into My Trading Room, noted trader and author Dr. Alexander Elder returns to expand far beyond the three M's (Mind, Method, and Money) of his bestselling Trading for a Living. Shifting focus from technical analysis to the overall management of a trader's money, time, and strategy, Dr.
The basic skills for becoming a successful trader from a master of the game Written by Fausto Pugliese (founder and CEO of Cyber Trading University) this must-have resource offers a hands-on guide to learning the ins and outs of active trading.
The actionable guide for driving organizational innovation through better IT strategy With rare insight, expert technology strategist Peter High emphasizes the acute need for IT strategy to be developed not in a vacuum, but in concert with the broader organizational strategy.
Companies made more than 42,000 alliances over the past decade worldwide, many of which failed to deliver strong results. This book explains why and how you can seize the benefits from your business s network of alliances with customers, suppliers and competitors.
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