Learn to engage your B2B customers through effective virtual sales meetings and presentationsThe global COVID-19 pandemic has radically changed how business-to-business companies interact with their customers. The traditional face-to-face meeting has quickly become a thing of the past--the virtual customer engagement model is the new normal. To secure existing and future revenue streams in the virtual B2B sales environment, companies must equip their commercial frontline with the confidence, skills, and tools necessary for effectively engaging customers virtually.The Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is designed for sales reps, commercial managers, customer relationship managers, and other customer-facing professionals working in the virtual realm. Step-by-step, readers learn to prepare for a virtual sales meeting, create compelling virtual presentations, build energy through effective openers, develop trust in the virtual world, drive impact through virtual meeting follow-up, and much more. Throughout the book, readers are provided with an abundance of tips and tricks, illustrative examples and case studies, and actionable strategies based on extensive implementation and upskilling experience.Written by two authors with deep knowledge and expertise in operationalizing virtual commercial sales and marketing methods and tools, this must-have guide will help you:* Navigate the world of virtual sales* Overcome the barriers of virtual customer interaction* Evaluate the strengths and weaknesses of different virtual sales models* Plan and execute effective virtual sales meetings* Build engaging storylines and presentations* Lead the transformation from physical to virtual sales* Leverage effective virtual customer engagement techniquesThe Virtual Sales Handbook: A Hands-on Approach to Engaging Customers is an indispensable resource for C-suite executives, business leaders, senior sales managers, sales representatives, account managers, and anyone on the commercial frontline.
With the right mindset and insight, anyone can become a millionaire.Are you tired of just paying bills until you die? Are you wasting your life at a job that doesn't make you fulfilled or financially secure? Then Future Proofing You: Twelve Truths for Creating Opportunity, Maximizing Wealth, and Controlling Your Destiny in an Uncertain World is for you.In this life-changing book, celebrated author and entrepreneur Jay Samit, who's worked with such visionaries as Bill Gates, Steve Jobs, Reid Hoffman, and hundreds of successful entrepreneurs, shares the key understandings and step-by-step process for becoming rich and never needing another job again. To prove the power of his 12 Truths, Samit also details the journey of how he mentored a broke millennial with these principles and empowered him to go from being on welfare to becoming a self-made millionaire in one year.Building upon the principles in his internationally acclaimed book Disrupt You, Samit explains:* How to identify an idea and market to start your business* How to build a virtual company with little or no capital* The latest free software tools for managing your business* Ways to get a piece of a trillion-dollar opportunity bigger than mobile* How to harness the three primary fears of others to generate more sales* Strategies for finding the right mentors to accelerate your success* Techniques to structure any deal for creating recurring revenue and lasting wealthThis book is perfect for anyone who is tired of jobs with no security, hopes to truly realize their professional and personal potential, and is looking for a way to build a better life for them and their family. Future Proofing You also belongs on the bookshelves of entrepreneurs and intrapreneurs everywhere who hope to inspire their teams to become something greater than what they already are.
Your guide to investing for a more sustainable worldInvesting in one's own future has always been a good financial move. But what if you want to ensure that the companies you have a financial interest in are also helping to improve the present and future of all of us--and of the planet? More than ever before, sustainable investors want to be confident that a company's Environmental (net zero emissions target), Social (response to the Covid-19 pandemic), and Governance (no repeats of Enron and WorldCom) policies and actions are positively impacting the global outlook--and to identify ways that their dollar can incentivize business leaders to do even better. The worldwide rise of an Environmental, Socially Responsible, and Governance (ESG) approach to investing shows you're not alone, and the $30+ trillion--and growing--committed in this way says it's already become a transformative global movement. ESG provides a framework for evaluating companies that, unlike unrelated investment strategies, informs and guides sustainable investment.Even if you're a novice investor, ESG For Dummies will allow you to hit this new investing landscape running, providing you with measurable ways to factor ESG into company performance, see how these are reflected in your investment return, and show how you can monitor companies to ensure your money is being put to ethical use. You'll also become familiar with the big names to follow in the ESG world, how they're already effecting positive change, and how you can help.* Identify the drivers for each category of ESG* Define and measure material ESG factors for investing success* Understand principles for building a diversified sustainable portfolio* Recognize material ESG factors effect on company performanceESG investing introduces powerful tools to do real and lasting good: this book shows you how to use them to help make everyone's future, including your own, much more secure.
Your business problems are community problems. Solve them and scale with help from the leader in the field.The world's most successful businesses leaders understand that creating a shared social identity around their products and services is the most efficient path to scaling revenue, differentiating products, promoting customer success and retention, and seizing category ownership. The Business of Belonging: How to Build Communities that Grow the Bottom Line is the definitive playbook for doing just that.CMX founder David Spinks offers step-by-step advice for creating community strategy, aligning it with your business objectives, and launching and managing a community of end users that will be your best marketer, salesperson, customer service provider, and evangelist.The Business of Belonging tackles topics like:* The SPACES and the six key drivers of community success: Support, Product, Acquisition, Contribution, Engagement and Success.* How to measure the ROI of community initiatives and outcomes* The anatomy, lifecycle, and member journey of a business community* Designing, facilitating, and moderating shared spaces for your community membersFor leaders driving the bottom line and community professionals alike, The Business of Belonging is the definitive resource for making community a priority.
"At One with Nature is an inspiring collection of the latest work of Ken Yeang that further advances sustainable architecture and design. This collection features recent projects as he explores how we can achieve harmony between the natural and our built environments to create a better planet by design. Each project features and highlights not only the systems and devices adopted, but also outlines the intentions and ecological considerations demonstrating best practices for how we can proceed moving forward. The book role models our living Earth and shows how we can behave as stewards of our planet."--Cassia Patel, Oceanic Global FoundationAt One with Nature showcases Ken Yeang's latest ideas, built projects designs, research work and advances in the field of designing with nature, a topic that Yeang has pioneered and developed over many decades since receiving his doctorate in ecological design and planning from Cambridge University. His ideas and work are even more pertinent today with the current state of devastation of Earth's natural systems and a biogeochemical cycle that has been extensively and severely impacted by human society. The global environment today is in a state of crisis, but what can society do to address the issues?Yeang's recent projects are presented with instructive diagrams that provide a basis for action for architects, planners, designers, engineers, and anyone whose daily work impinges on the natural environment. Offered in a highly visual, annotated format, with instructive illustrations of Yeang's theoretical books on the topic, At One with Nature is an invaluable resource that students and academics interested in designing with nature will find both informative and relevant.
Equip yourself to manage, motivate, compensate, and reward everyone in this workplace revolutionThe future of work is here. From the shift to Millennials and Gen Z in the workforce to the advent of the Fourth Industrial Revolution and the Gig Economy, the world of work and rewards has significantly changed since the initial WorldatWork Handbook was published. Human resources and total rewards professionals need tools to equip them to manage a changing workforce. This completely revised second edition addresses the challenging and disruptive issues facing employers today and tomorrow.The WorldatWork Handbook of Total Rewards is the definitive authority on compensation and rewards from the leading global nonprofit organizations for professionals who are engaged in the critically important practice of total rewards. This book is a go-to resource for all business professionals and leaders who reward and create productive, committed and inspired workforces worldwide. Readers will learn the basics of rewards, along with a deep dive and high-level view of how rewards programs enable organizations to deliver on their brand promises and perform at their optimal level.* Gain a thorough understanding of compensation and benefits, along with employee well-being, development, and recognition, all updated to address the realities of today's workplace.* Understand why the Millennial and Gen Z workforce requires a different value proposition, and how to meet their needs.* Discover the tools and techniques you need to help you reskill and become a highly valued workforce contributor and leader in the digital era.* Learn how to attract, retain, and engage talent by building a healthy workplace culture and employing unique incentives that drive high performance and loyalty.Technical enough for specialists but broad in scope for managers and HR generalists, this well-rounded resource belongs on the desk of anyone interested in organizational effectiveness. An indispensable tool for understanding and implementing the total rewards concept, The WorldatWork Handbook of Total Rewards, Second Edition is the key to designing programs and practices that ensure employee engagement and organizational success.
Following in the bestselling tradition of our Guitar For Dummies (more than 550,000 copies sold in two editions) and Rock Guitar For Dummies (nearly 70,000 copies sold), this accessible guide shows guitarists and would-be guitarists how to start playing the blues--;without having to read music.
What if you could learn financial literacy from Warren Buffett himself?Finance is a language like any other: the more fluently you speak it, the further--and more comfortably--you travel. And if you want to improve your financial literacy, what better teacher could you have than Warren Buffett? Often described as the greatest investor of all time, Warren Buffett started his investment firm with$100 in the late 1950s and went on to become the billionaire and sage we know today. Along the way he's reaped huge profits for fellow investors in Berkshire Hathaway and remains one of the most sought-after and closely watched figures in the business world.So how did he do it? In Buffett's Tips, award-winning professor and professional investor John M. Longo demonstrates just how by translating decades of Buffett's writings and media appearances into a 100 straightforward tips and strategies anyone can follow for enhanced financial literacy and independence, including:* Essential concepts like the time value of money and compound interest* Basic financial instruments, such as savings and checking accounts and certificates of deposit* Approaches to valuing stock, including discounted cash flow and relative valuation* How to build a portfolio in accordance with Buffett's two golden rulesWhether you want to grow your personal finances, develop your business acumen, or improve softer career skills such as emotional intelligence, there's no one better to learn from than the most famous investor in the world--and no better way to do that than having a copy of Buffett's Tips close at hand.
A full-color, step-by-step guide to get fit, prevent injury and& end pain using your foam rollerFoam rolling is not just a fad; if you're active in sport or work out regularly, you know how crucial it is to keep your muscles limber and pain-free to stay active and mobile. As a form of Myofascial Release Therapy, foam rolling is an effective technique for unlocking your tight muscles and restrictive myofascial connective tissue. Foam rolling helps increase your overall body mobility and joint range of motion, decreases pain and shortens recovery times--and it generally supercharges your body to reap the benefits of your active lifestyle! Written in an easy-to-follow, no-jargon style by NFL physical therapist and trainer for 26 years Mike Ryan, Foam Rolling For Dummies shares proven roller tips usually reserved for professional athletes to help you quickly restore healthy harmony between your muscles and joints. Once you know the science behind foam rolling, you'll understand how to use specific body-rolling techniques to address specific problems and goals, whether they're eliminating painful muscle trigger points, loosening tight fascia, improving body flexibility, or just relaxing muscles faster after a workout.* Enhance athletic performance* Improve injury prevention* Learn rapid roller techniques* Manage fibromyalgia* Reduce soft tissue injuries* Understand your myofascial system* Reduce painful musclesWhether you want to maximize your fitness program, manage your muscle pain or pursue other health goals, this guide puts on a roll for an enhanced body--and an enhanced life.
Your "get-started" guide to the world of macOS Big SurWherever you like to Mac--at home in front of your trusty iMac or over a coffee with your portable MacBook Air--macOS provides you with the seamless, efficient, and reliable user experience that makes these devices so famously a pleasure to use. macOS Big Sur For Dummies is here to heighten the experience for new users and upgraders alike by providing the very latest on the ways macOS Big Sur can enhance how you work and play.Written in a no-jargon style by Bob LeVitus--the Houston Chronicle's much-loved "Dr. Mac" since 1996--this guide starts with the basics, like getting set up, and explains more advanced uses, like making music and movies, exploring the expanding universe of apps and giving tips on how to save time and enhance productivity along the way. With this book, you'll learn to* Set up and connect your Mac* Get friendly with Siri* Enhance your world with apps* Work better and fasterUse the comprehensive capabilities of macOS Big Sur to do anything and everything you would like to do--and do it even better. For beginners and experts alike, macOS Big Sur For Dummies is the best way to step into the magical world of getting things done with Mac.
Build a cohesive and high-performing virtual team with this fantastic resource full of actionable advice and practical tipsEngaging Virtual Meetings: Openers, Games, and Activities for Communication, Morale, and Trust offers concrete strategies and practical tips for bringing teams together across the digital divide. While many struggle to build teams in a virtual environment, accomplished author John Chen has found ways to create team cohesion, promote engagement, and increase virtual participation. In Engaging Virtual Meetings, he shares these methods with you, and also:* Describes virtual tools for promoting effective teamwork, like the Participant Map* Teaches you to optimize your teleconference setup for ideal audio and video* Illustrates ways to apply these methods in any virtual environment, including Zoom, Microsoft Teams, and more* Explores how to debrief your participants to improve your methods over timePerfect for anyone working in or with the increasingly prevalent virtual environment, Engaging Virtual Meetings is a great addition to the bookshelves of anyone interested in how to create and build engagement in team settings of all kinds.
Discover insider secrets of how America's transportation system is designed, funded, and built - and how to make it work for your communityIn Confessions of a Recovering Engineer: Transportation for a Strong Town, renowned speaker and author of Strong Towns Charles L. Marohn Jr. delivers an accessible and engaging exploration of America's transportation system, laying bare the reasons why it no longer works as it once did, and how to modernize transportation to better serve local communities.You'll discover real-world examples of poor design choices and how those choices have dramatic and tragic effects on the lives of the people who use them. You'll also find case studies and examples of design improvements that have revitalized communities and improved safety.This important book shows you:* The values of the transportation professions, how they are applied in the design process, and how those priorities differ from those of the public.* How the standard approach to transportation ensures the maximum amount of traffic congestion possible is created each day, and how to fight that congestion on a budget.* Bottom-up techniques for spending less and getting higher returns on transportation projects, all while improving quality of life for residents.Perfect for anyone interested in why transportation systems work - and fail to work - the way they do, Confessions of a Recovering Engineer is a fascinating insider's peek behind the scenes of America's transportation systems.
Lower your blood pressure in just two weeks with the #1 rated diet When high blood pressure becomes chronic, it's called hypertension a condition that affects 970 million people worldwide, and is classified by the World Health Organization as a leading cause of premature death.
Thinking about getting a ferret? Want to make sure you're giving the ferret you already have the best possible care? Ferrets For Dummies helps you decide whether a ferret is for you and give your little fellah a healthy, happy home. It's packed with practical information on feeding, housing, health maintenance, and medical care.
Collaborate with colleagues in real timeThrough Google's single sign-in suite of products, students, employees, and businesses can work seamlessly in G Suite's cloud-based office productivity apps: Gmail, Calendar, Docs and Sheets, Drive, Hangouts, Meet, and more. G Suite offers many benefits including security, reliability, and compatibility with other products. Three simple pricing plans are available to meet the usage and storage needs of large and small groups of collaborators.
The fun and easy way to learn to play the mandolin The newest addition to the highly successful Dummies instrument-instruction line, Mandolin For Dummies gives you easy-to-follow, step-by-step instruction on learning to play the mandolin.
The definitive guide to technical analysis... written from a trader's perspective With the keen insight and perspective that have made him a market legend, Jack D. Schwager explores, explains, and examines the application of technical analysis in futures trading.
Play your way to banjo-playing expertise Traditionally associated with country, folk, and bluegrass music, the banjo is accessible to anyone with the patience and willpower to learn it.
Bred for loyalty, strength and endurance, the easy--going and sociable Siberian Husky is a very pure and ancient breed, dating back 4,000 years or more. First bred by the Chukchis, a semi--nomadic people of northeastern Siberia, to hunt reindeer and pull sleds, the Siberian is an active breed that loves the outdoors.
Show your PC who's bossNothing's more annoying than a tech malfunction, especially when it's your PC--with the exception of perhaps wading through reams of random, unreliable theories online looking for a solution, or paying an expensive tech geek to show up to perform a five-minute fix. The latest edition of Troubleshooting & Maintaining Your PC All-in-One For Dummies puts all this frustration behind you and gets you straight to work solving the problem yourself!In his straightforward, friendly style, Dan Gookin--bestselling tech author and all-round Mr. Fixit--packs everything you need to know into 5-books-in-1, giving you the knowledge and process to hit on the right solution, fast. From identifying common problems to methodically narrowing down to the correct fix, you'll save hours of frustrating research--and experience the sweet, righteous satisfaction of having achieved it all yourself.* Pick up quick fixes* Understand and reconnect networks* Restore memory* Boost your PC's performanceEvery problem has a solution and PCs are no different: get this book and you'll never catch yourself shouting at your monitor or frustrated with the motherboard again--well, maybe not quite so often.
Now that there's software in everything, how can you make anything secure? Understand how to engineer dependable systems with this newly updated classicIn Security Engineering: A Guide to Building Dependable Distributed Systems, Third Edition Cambridge University professor Ross Anderson updates his classic textbook and teaches readers how to design, implement, and test systems to withstand both error and attack.This book became a best-seller in 2001 and helped establish the discipline of security engineering. By the second edition in 2008, underground dark markets had let the bad guys specialize and scale up; attacks were increasingly on users rather than on technology. The book repeated its success by showing how security engineers can focus on usability.Now the third edition brings it up to date for 2020. As people now go online from phones more than laptops, most servers are in the cloud, online advertising drives the Internet and social networks have taken over much human interaction, many patterns of crime and abuse are the same, but the methods have evolved. Ross Anderson explores what security engineering means in 2020, including:* How the basic elements of cryptography, protocols, and access control translate to the new world of phones, cloud services, social media and the Internet of Things* Who the attackers are - from nation states and business competitors through criminal gangs to stalkers and playground bullies* What they do - from phishing and carding through SIM swapping and software exploits to DDoS and fake news* Security psychology, from privacy through ease-of-use to deception* The economics of security and dependability - why companies build vulnerable systems and governments look the other way* How dozens of industries went online - well or badly* How to manage security and safety engineering in a world of agile development - from reliability engineering to DevSecOpsThe third edition of Security Engineering ends with a grand challenge: sustainable security. As we build ever more software and connectivity into safety-critical durable goods like cars and medical devices, how do we design systems we can maintain and defend for decades? Or will everything in the world need monthly software upgrades, and become unsafe once they stop?
Get an A grade in CAs with any major language, mastery of C can take you to some very interesting new places. Almost 50 years after it first appeared, it's still the world's most popular programming language and is used as the basis of global industry's core systems, including operating systems, high-performance graphics applications, and microcontrollers. This means that fluent C users are in big demand at the sharp end in cutting-edge industries--such as gaming, app development, telecommunications, engineering, and even animation--to translate innovative ideas into a smoothly functioning reality.To help you get to where you want to go with C, this 2nd edition of C Programming For Dummies covers everything you need to begin writing programs, guiding you logically through the development cycle: from initial design and testing to deployment and live iteration. By the end you'll be au fait with the do's and don'ts of good clean writing and easily able to produce the basic--and not-so-basic--building blocks of an elegant and efficient source code.* Write and compile source code* Link code to create the executable program* Debug and optimize your code* Avoid common mistakesWhatever your destination: tech industry, start-up, or just developing for pleasure at home, this easy-to-follow, informative, and entertaining guide to the C programming language is the fastest and friendliest way to get there!
Forecast geopolitics and markets with this clear and insightful resource.Geopolitical Alpha - An Investment Framework for Predicting the Future provides readers with an original and compelling approach to forecasting the future and beating the markets while doing so. Persuasively written by author, investment strategist, and geopolitical analyst Marko Papic, the book applies a novel framework for making sense of the cacophony of geopolitical risks with the eye towards generating investment-relevant insights.Geopolitical Alpha posits that investors should ignore the media-hyped narratives, insights from "smoke-filled rooms," and most of their political consultants and, instead, focus exclusively on the measurable, material constraints facing policymakers. In the tug-of-war between policymaker preferences and their constraints, the latter always win out in the end. Papic uses a wealth of examples from the past decade to illustrate how one can use his constraint-framework to generate Geopolitical Alpha. In the process, the book discusses:* What paradigm shifts will drive investment returns over the next decade* Why investment and corporate professionals can no longer treat geopolitics as an exogenous risk* How to ignore the media and focus on what drives market narratives that generate returnsPerfect for investors, C-suite executives, and investment professionals, Geopolitical Alpha belongs on the shelf of anyone interested in the intersection of geopolitics, economics, and finance.
A Wall Street Journal BestsellerAn insider's revealing and in-depth examination of Big Tech's failure to keep its foundational promises and the steps the industry can take to course-correct in order to make a positive impact on the world.Trampled by Unicorns: Big Tech's Empathy Problem and How to Fix It explores how technology has progressed humanity's most noble pursuits, while also grappling with the origins of the industry's destructive empathy deficit and the practical measures Big Tech can take to self-regulate and make it right again. Author Maëlle Gavet examines the tendency for many of Big Tech's stars to stray from their user-first ideals and make products that actually profoundly damage their customers and ultimately society.Offering an account of the world of tech startups in the United States and Europe--from Amazon, Google, and Facebook to Twitter, Airbnb, and Uber (to name a few)--Trampled by Unicorns argues that the causes and consequences of Big Tech's failures originate from four main sources: the Valley's cultural insularity, the hyper-growth business model, the sector's stunning lack of diversity, and a dangerous self-sustaining ecosystem. However, the book is not just an account of how an industry came off the rails, but also a passionate call to action on how to get it back on track.Gavet, a leading technology executive and former CEO of Ozon, an executive vice president at Priceline Group, and chief operating officer of Compass, formulates a clear call to action for industry leaders, board members, employees, and consumers/users to drive the change necessary to create better, more sustainable businesses--and the steps Western governments are likely to take should tech leaders fail to do so. Steps that include reformed tax codes, reclassification of platforms as information companies, new labor laws, and algorithmic transparency and oversight.Trampled by Unicorns' exploration of the promise and dangers of technology is perfect for anyone with an interest in entrepreneurship, tech, and global commerce, and a hope of technology's all-empowering prospect. An illuminating book full of insights, Trampled by Unicorns describes a realistic path forward, even as it uncovers and explains the errors of the past. As Gavet puts it, "we don't need less tech, we need more empathetic tech." And how that crucial distinction can be achieved by the tech companies themselves, driving change as governments actively pave the road ahead.
You're only a startup CEO once. Do it well with Startup CEO, a "master class in building a business."--Dick Costolo, Former CEO, TwitterBeing a startup CEO is a job like no other: it's difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you're likely to make mistakes, fail, get things wrong, and feel like you don't have any control over outcomes.Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees.Startup CEO is not a memoir of Return Path's 20-year journey but a thoughtful CEO-focused book that provides first-time CEOs with advice, tools, and approaches for the situations that startup CEOs will face.You'll learn:* How to tell your story to new hires, investors, and customers for greater alignment* How to create a values-based culture for speed and engagement* How to create business and personal operating systems so that you can balance your life and grow your company at the same time* How to develop, lead, and leverage your board of directors for greater impact* How to ensure that your company is bought, not sold, when you exitStartup CEO is the field guide every CEO needs throughout the growth of their company.
The tools you need to maximize success in any negotiation, at any levelWith Negotiate Without Fear: Strategies and Tools to Maximize Your Outcomes, master negotiator, Kellogg professor, and accomplished CEO Victoria Medvec delivers an authoritative and practical resource for eliminating the fear that impedes success in negotiation. In this book, readers will discover unique and proprietary negotiation strategies honed over decades advising Fortune 500 clients on high-stakes, complex negotiations.Negotiate Without Fear provides readers at all levels of negotiation skill the ability to increase their negotiating confidence and maximize their negotiation success. You'll learn how to:* Put the right issues on the table by defining your objectives for the negotiation* Analyze the issues being negotiated with an Issue Matrix to ensure you have the right issues to secure what you want* Establish ambitious goals using a proprietary tool to identify the weaknesses in the other side's best outside alternative (BATNA)* Leverage a unique architecture for creating and delivering Multiple Equivalent Simultaneous Offers (MESOs)Negotiate Without Fear belongs on the bookshelves of executives and all the dealmakers who work for them. Additionally, specific advice is provided in every chapter for individuals who are negotiating for themselves and in the everyday world. This book is an invaluable guide for anyone who hopes to sharpen their negotiating skills and achieve success in any arena.
French Visual DictionaryLearn French more quickly with pictures!You're more likely to remember something when you see it. So this Visual Dictionary helps you speed up your language learning by including a full-color photo with every term, letting you build your French vocabulary faster. Whether you want to get ahead in a class or dream of chatting with the locals on that long-planned trip to Paris, this book is what you need! Organized around themes such as simple conversation, food and dining, essential accommodations, and more, it can be your secret weapon.Inside* Navigating a city* Shopping and dealing with money* Dining out* Handling emergencies
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