Böcker utgivna av John Wiley & Sons Australia Ltd

Your no-nonsense guide to trading shares and succeeding on the share marketStarting your share investing journey is easier than you might think. You don't need a heap of capital, just a few basic rules and strategies.In Starting With Shares you'll take your first steps toward building a profitable, sustainable portfolio. Written for beginners and packed with informative illustrations, straightforward tips and proven techniques, this essential guide will help you to become an effective and financially successful share investor.From Roger Kinsky, Australia's foremost share-investing educator and the best-selling author of Teach Yourself About Shares and Online Investing on the Australian Sharemarket, this guidebook will show you the simplest ways to make money from shares and protect your hard-earned dollars in the process!Unlike most sharemarket guides, this book explains in simple language all the stock market terms and definitions you need to know, with uncomplicated tips and straightforward strategies for earning returns. Learn how to get started and get ahead, buy and sell shares, build a portfolio, manage risk, deal with dividends and choose the best shares.Intimidated by jargon and unsure about where to start? Starting With Shares is a unique book that is shorter, simpler and more visual than other trading and investing resources, making it an excellent choice for you if you have little or no prior sharemarket knowledge.* Learn to buy and sell shares from the best-selling author of Teach Yourself About Shares* Start investing right away, even if you are an absolute novice with no knowledge of the markets* Appreciate the simple, accessible explanations and informative illustrations of share investing basics* Discover uncomplicated strategies that you can use for long-term investing successIn Starting With Shares, you'll not only learn how to start your share investing journey, but you'll discover how to maximise your profitability into the future.

**Finalist of the Personal Finance and Investment Book of the Year at the Australian Business Book Awards 2022** Find financial freedom through property investment with help from an Australian success storyDrawing on his own remarkable rags-to-riches story, author Eddie Dilleen delivers a recipe for financial independence in 30 Properties Before 30: How You Can Start Investing in Property Right Now. In the book, readers will find a step-by-step roadmap to building an expansive portfolio of properties and advice to help them reach their financial goals sooner.The author includes powerful formulas and strategies that anyone can use to take control of their financial future. Readers will also find:* A straightforward starting point for all Australians looking to begin investing in property* A persuasive message that it's never too early (or too late) to get involved in property investment and the tips, facts, and techniques readers need to succeed* An informative guide for first-time home buyers just dipping their toe into the Australian property market30 Properties Before 30 is the perfect book for anyone -- regardless of age, wealth, education, or background -- who hopes to build a better life for themselves and their family.

Embrace the joys of motherhood without losing yourselfMotherhood is an amazing journey. It's a time of chaos and calm, joy and frustration, overwhelming stress and incredible fun. But as mamas strive to juggle the health of their children, their home and work lives, and their relationships, they can often put themselves last, risking physical and emotional burnout.Work. Mama. Life. is for all those mamas trying to achieve a better balance. Through a combination of evidence-based research, first-hand mothering experience, and easy-to-follow exercises, this guidebook will show mamas everywhere how to rediscover their joy, self and health in the face of the intense challenges working motherhood brings.In Work. Mama. Life, health and motherhood expert Ali Young delivers an expertly balanced combination of evidence-based research, clinical experience, and personal familiarity to help mums everywhere reclaim their lives and reset their health.Learn how to:* understand matrescence and your 'mother brain'* identify early signs of stress and burnout* find and embrace your village* reinvigorate yourself and ditch fatigue* bring lightness and brightness to yourself and others.A real book by a real mum filled with real tools for the real world, Work. Mama. Life is a practical, evidence-based, and authoritative resource for every mother who's sick of feeling overwhelmed, stressed, and burned out. Work. Mama. Life. will help every current, aspiring, or expecting mother to navigate their experience of motherhood and reclaim their life with calm and good health.

An effective toolbox for facing timeless and uniquely modern strugglesWhatever you might be facing, know that you are not alone. From Adam Przytula, mental health advocate and founder of Armed for Life, The Road to Resilience is a down-to-earth guide for getting through the challenges that young people face daily. Nothing is off the table, from alcohol and drug use, to self-image in the age of social media, to bullying, depression and anxiety, pornography addiction, toxic masculinity, dating and relationships. If it happens in your life, you'll probably find it in this book.Written in a down-to-earth and accessible style, the book is designed to help teens with struggles they encounter every day, including those being faced for the first time by this generation. Packed full of practical exercises, life-affirming lessons and relatable stories drawn from the author's own life, this book will help you to become the person you want to be.Inside you will find:* Effective techniques to reassess and improve mental health* Powerful coping strategies and skills to deal with modern issues, including toxic masculinity, pornography, and unrealistic beauty standards set by influencers* Tools to build self-awareness and tackle bullying in-person and onlineThe Road to Resilience is a guide to facing down the unique challenges of today and learning the skills you need to be a healthy well-adjusted person for life.

Understand Aussie politics and make your vote count!Australian Politics For Dummies gives you a helping hand as you get to grips with the good, the bad and the ugly of Australian politics. Seasoned political punters and voting novices alike will find fascinating facts and top thrills in in this essential guide. Master the ins and outs of elections, parties and policies. In no time, you'll be discussing and debating the biggest issues with ease. Down under, we all have to vote. It's one of the many beautiful things about this land of ours, and this book will help you learn why (and how) to cast that ballot.This updated edition gives you everything you need to cast your vote with confidence. You'll identify what makes the Australian political system tick, distinguish between the different political parties and understand the influence of the media in Australian politics.* Decipher political terminology, make sense of the houses of parliament and understand why we have minor parties* Learn how Australia's political system evolved and grasp today's voting systems* Make sense of coalition politics and figure out the differences between the Labor and Liberal parties* Find out why Australia's system of government is described as 'Washminster,' and discover the Whips and the Usher of the Black RodYou want to know more about Australian politics, but, if we're being realistic, it's very complicated. Australian Politics For Dummies clears it all up.

Turn your property dreams into realityWhat's stopping you from buying property? Is it the changing markets? The needless jargon? The rising costs? Buying property doesn't have to be difficult; you just need to step up on that ladder. In Buy Now, you'll get the simple, straightforward, easy-to-understand advice to help you not only enter the property market, but to launch and grow your own portfolio.With bestselling author and award-winning buyer's agent Lloyd Edge by your side, you have everything you need to stop dreaming, step up, and grab that property ladder with both hands. In the book, you'll find newcomer-friendly advice designed to walk you through how anyone can budget and save for a deposit, understand the market, and secure a mortgage.The author breaks down the jargon and tells you what you need to know in straightforward and easy-to-understand language, offering tips and strategies for those setting out on their property investing journey. You'll also find:* Step-by-step guidance on creating a financial plan for your property hunt, finding your dream home or investment property, renovating, equity creation, and upsizing* How-to guides, case studies, and interactive exercises that help you build the skills you'll need to conquer property investment* Your ticket to going from no knowledge or experience in real estate to property masterNobody ever got what they wanted by waiting. Take the first step toward financial freedom through property with practical advice from one of Australia's leading buyer's agents.

A comprehensive, relevant, and accessible look at all aspects of Indigenous Australian history and cultureIndigenous Australia For Kids For Dummies is here to enlighten you about the history, struggles and triumphs of the diverse peoples that make up Australia's Indigenous communities. Did you know that Australia is home to the world's oldest culture? Experience 60,000 years of history and culture, plus, get right up-to-the-minute, with amazing facts about Indigenous sports and entertainment figures and info on what matters to Indigenous peoples today.This interactive book has loads of features that will engage and excite readers aged 10-15 years old - and their teachers and parents! Featuring profiles of celebrated Indigenous people like Cathy Freeman and Albert Namatjira, as well as fun research projects and hands-on activities that bring Indigenous Australia to life. Ever wanted to connect with your local Indigenous communities? This book will give you ideas about how you can connect with First Nations peoples and other interactive ways to extend your learning out of the book.* Discover the rich culture, long history and special values of the world's oldest race* Learn about Indigenous art, song, dance, literature and contributions to contemporary Australia* Impress friends and family with your knowledge of Australian colonisation and Indigenous rights* Figure out what's going on in the lives of Indigenous Australians today - and bust the most common mythsThis book is perfect for young readers who want to appreciate and understand the diverse, proud, and fascinating peoples that make up Australia's Indigenous communities.

Learn the lessons of elite athletes to reach your full potentialFrom acclaimed psychologist Anthony Klarica, The Performance Mindset: 7 steps to success in sport and life reveals the lessons of high-performing athletes and shows how you can build strategies to apply for greater success in sport, business or in your personal life.High performers are made, not born. High performance occurs through putting a careful and deliberate focus on growing mindset, and science proves that high-performers intentionally build these mindset skills and habits to maximise their opportunities. Talent and hard work are simply not enough.Through candid, in-depth interviews and stories from a wide variety of Australian athletes, you'll learn how to:* harness and maintain your motivation* become resilient* stay focussed and present* lead yourself and others* protect your mental health and wellbeing.Natural talent doesn't necessarily equal high performance. With The Performance Mindset: 7 steps to success in sport and life, you'll discover how to unleash your inner-champion and realise your full and unbridled potential, whether in sport, in business, or in life.

Transform your ecommerce ideas into profitable reality with this page-turning new handbookYou've probably heard that online stores and ecommerce just had their best year in history. But have you ever wondered how to start selling online? Do you dream of staking out a piece of online real estate and grabbing a big share of that multi-billion-dollar industry?In Selling Online For Dummies, accomplished exec and online shopping guru Paul Waddy shows you exactly how to get started in setting up your online shop. With an expert's eye for business, and an easy-to-understand take on the technical stuff, Waddy takes you from digital start to finish as he discusses topics like:* How to find hot products to sell, and what to do if you don't have an idea for one yet* Building a website from scratch by choosing the right developer and platform* Marketing your site by email and on Google, Instagram, Facebook, and more* How to deal with payments, currencies, taxes, and dutiesPerfect for anyone who's ready to take advantage of the commercial opportunities waiting for them online, Selling Online For Dummies is a must-read that will help you turn your great idea from virtual to reality.

Have you ever looked back and wished you'd been braver?Today's culture of fear is constantly bombarding you with reasons to play it safe. Yet, is it keeping you living too safely, procrastinating and not taking the very actions that would help you enjoy greater self-confidence, professional success and personal fulfillment.If you ever hold back from making changes or taking chances, Stop Playing Safe is for you.In this fully updated 'post-pandemic' edition, Dr Margie Warrell challenges you to 'rethink risk' and back your boldest goals with braver action. Drawing on her diverse global experience working in coaching, psychology and with trailblazing leaders such as Richard Branson and Bill Marriott, this book will empower you to master fear and 'take the chance' when it matters most.Margie will get to the heart of what's holding you back, giving you proven strategies to:* find your 'Why' to do more of what ignites your passion (and less of what doesn't!)* uncover your blind spots to make smarter decisions, faster* apply four simple steps to build resilience and manage your 'stress triggers'* activate 'post traumatic growth' to turn your toughest problems into your greatest growth* nail difficult conversations to resolve conflict, build trust, and strengthen relationships* be an inspiring leader who emboldens others to think bigger, learn faster, and accomplish more.Whether you're a business owner, climbing the corporate ladder or embarking on an entrepreneurial endeavor, Stop Playing Safe is powerful reading for anyone who doesn't want to settle for less than the biggest life they're capable of living.

Learn how to create new daily habits that build happiness and reduce stressIn Move Your Mind, acclaimed actor, entrepreneur, and mental health advocate Nick Bracks delivers the practical tools and lessons that will help you make small, but measurable, daily changes to foster positive, lasting improvements to your mental health. Told through the author's own experiences with mental illness, this book offers a holistic approach to improving your mental health, and shows readers how to make positive lifestyle changes in areas like exercise, nutrition, sleep, mindfulness, and meditation. The book offers:* Valuable and insightful case studies of real and well-known people who took control of and improved their mental wellbeing* Key research findings from industry leaders in mindfulness, meditation, memory, mental health, psychology, and performance* Guidance on how to take small, gradual steps that lead to big changes in your motivation and inspirationPerfect for anyone who has tried to take ownership of their own mental health but lacked the time, motivation, or information to effectively make a change, Move Your Mind is an indispensable guide to creating long-term behavior changes that promote increased happiness, decreased anxiety and stress, and better relationships.

Discover how to launch a profitable online course from scratchIn Million Dollar Micro Business: How To Turn Your Expertise Into A Digital Online Course, entrepreneur and author Tina Tower delivers a new and smarter way to do business that avoids huge overheads and large capital investments. Fueled by recent innovations in technology and shifts in consumer behavior, the accomplished author shows you a new way to have a big impact with few resources.You'll learn how to create a digital course based on expertise you've gained through your life, business, academic work, and career. The book is a practical and tangible guide to getting started and offers a proven framework and case studies of people who have scaled courses into seven-figure ventures.This important book teaches you:* How to turn your passion and expertise into profit, using what you know to create a global, online course* Why bigger is not always better, and how less overhead and investment is often a good thing for a scalable business* An alternative to the 9-5 hustle and grind of a traditional workplace* Real-life case studies from people who have been on this journey beforePerfect for entrepreneurs, seasoned professionals, educated experts, and anyone else interested in sharing their knowledge with the world around them, Million Dollar Micro Business is an indispensable guide to creating a lucrative online course from scratch.

The fun and easy way to learn essential grammar rules, common usage errors, and other key concepts in the English language - written specifically for the Australian audienceUnderstanding the rules of English is key to being an effective communicator--at work, at school, or anywhere else. If you struggle with the rules--and who hasn't--English Grammar Essentials For Dummies, Australian Edition is the book for you. Covering just the basics you need, the book boils the rules of grammar down to the core concepts that will make you a better communicator in any and every aspect of your life.* Ideal for students, job hunters, adult learners, those who speak English as a second language, and anyone who wants to make a good impression* Covers the vital essentials needed for better written communication* Serves as an excellent refresher course for professionals whose primary mode of communication is increasingly electronic and writtenClear and understandable writing can be the key to success in almost any professional field. With English Grammar Essentials For Dummies, Australian Edition, you'll master the basics with ease!

Unlock your true leadership potential with this insightful guide In The Act of Leadership, acclaimed leadership and performance coach Dan Haesler shares the insights, techniques and habits you need to thrive, professionally and personally. By combining real-life case studies, cutting-edge research and incisive coaching techniques this one-stop leadership playbook will help you better understand yourself and the people around you, so you can be not only the leader you want to be, but the person your people need you to be, both at work and at home.As a leader, you might know exactly what you need to do, but might be less clear on how to do it. You might know you need to have that difficult conversation, but you're less sure about how to have it. You might know you need to hold your team accountable, but don't know how to do it in a manner that builds authentic engagement rather than mere compliance. The Act of Leadership goes beyond the theory. It is a coaching playbook designed to empower you to be the leader you want to be, and the leader your people need you to be.Most books explain the what and the why of leadership, The Act of Leadership demonstrates the how. Author Dan Haesler takes a coaching approach, combining his years of experience as an educator and now coach to corporate leaders, elite athletes, teams and educators, to reveal the pivotal insights and enlightening case studies that will help you to define what kind of leader you want to be and understand how to get the best out of yourself and the people around you. You will also discover the importance of thinking and acting mindfully, instead of on autopilot, using the mindfulness techniques used by World Champions to lead in the moment, sharpen your intent, and increase your impact.* Let go of your biases and assumptions and see the impact we have on others* Take on a growth mindset to help you deal with setbacks and mistakes* Create organizational change that actually succeeds, by engaging people so that change is done with them not to them* Adopt a coach-like mentality and use engaging techniques to improve your day-to-day interactions with the people you leadWith each chapter serving as a one-on-one coaching session, The Act of Leadership will help you create new habits and new ways of being in your day-to-day leadership, as well as life away from work, that are actionable, immediately.Perfect for leaders, professionals, educators, and athletes seeking to improve their own performance, The Act of Leadership will also earn a place in the libraries of anyone hoping to improve the lives of the people who follow them, in business, sport, and life.

The Complete and Comprehensive Guide to Business TransformationAs digital technologies and consumer expectations continue to disrupt almost every industry sector, companies are placing greater emphasis on developing and implementing transformation programs. Changing the Game offers the practical knowledge required to create a dramatic step-change in company performance. Designed for executives and managers responsible for a transformation in any type of company and situation, this comprehensive real-world playbook covers the change process from start to finish -- from assessing the situation and determining strategic priorities, to developing a roadmap, establishing the governance structure, managing initiative delivery, and evaluating the impact of the transformation.Adopting a robust and pragmatic approach to every stage of business transformation, this authoritative volume explains where to start, identifies key areas of focus, and describes the strategies, decisions, and actions necessary for achieving results. Throughout the text, case studies of leading organizations highlight essential tools and approaches, examine key challenges, and evaluate their impact. A wealth of practical tools help readers build a foundation for change in their organization, define a clear path forward, mobilize teams, assign responsibilities, execute initiatives, track progress, sustain momentum, and more.* Provides detailed guidance on envisioning, designing, managing, and delivering a successful company, function or team transformation* Enables readers to create a dramatic change in company performance with a results-focused approach based on leading management practices* Contains more than 20 in-depth sections representing the entire transformation journey* Includes numerous ready-to-use tools and templates, including 50 exhibits, that can be adopted in any organization to accelerate results* Features tips and advice from top-level executives at leading companies and government organizationsChanging the Game: The Playbook for Leading Business Transformation is an invaluable step-by-step blueprint for executives, managers, teams, and consultants involved in devising and executing transformation programs.

You don't need to be a 'numbers person' to make your business profitable! With Planning a Profitable Business For Dummies, discover the secrets of financial success and how to generate above-average profits.Written especially for the Australian audience, Planning a Profitable Business For Dummies explains how to build a business with profit in mind, using smart pricing techniques and clear-eyed strategic planning. Whether you're just getting started in business or still recovering from lockdown losses, this book points to where extra profits might lie.Flip through these pages to learn the importance of competitive positioning, smart pricing, and how best to secure an enduring advantage over your competitors. Reflect on how you can transition to becoming an entrepreneur, rather than just a business owner, and why this distinction is so important.* Make a safe-and-sound transition into working for yourself by using proven business strategies* Discover the fundamentals of financial projections, margins, and ratios -- even if you aren't a math whiz* Secure finance for your business and manage your working capital wisely* Identify savvy expense-saving ideas, and, when the time is right, sell your business for the highest priceBusiness owners need straightforward, practical tips that ensure that extra edge of profitability. Find these tips inside Planning a Profitable Business For Dummies, and pave your path to financial success.

What makes a video go viral? Is it the star power? Is it the production values? Or is it something else entirely? Like, Comment, Share, Buy reveals the proven strategies for creating powerful marketing videos for social media--videos that will grab your customers' attention and call them to take action, whether it be to share or buy your product. Making a video go viral isn't some dark art that costs a bomb, but it does take careful thought and planning. By unpacking the art of video storytelling and revealing trade secrets, author Jonathan Creek will show you how to make video that fits your brand and your audience on any budget. Discover how to: make engaging videos that drive business results create contagious content as unique as your company produce and publish your videos dissect videos to understand their success practice and apply your video marketing knowledge. The appetite for compelling videos on social media is growing by the day. Like, Comment, Share, Buy is the essential guide to harnessing psychology to make videos that effectively market your products and ideas.

Boost Emotional Intelligence in any situation to achieve exceptional results for any organisationAs organisations around the world are putting more focus on the mindset and wellbeing of staff, the need to develop Emotional Intelligence (EI) has never been greater. Emotional Intelligence in the workplace--including the five key concepts of self-awareness, self-regulation, empathy, social skills and motivation--is defined as your ability to identify and manage your personal emotions and the emotions of your colleagues and co-workers. Emotional Intelligence is in high demand and is expected to become an essential component of success in the future of work. Emotional Intelligence: A Simple and Actionable Guide to Increasing Performance, Engagement and Ownership is designed to help you master EI and empower you to achieve the very best outcome for everyone in your organisation.Cutting through the hype and dispelling the myths about EI, this practical, easy-to-use resource provides clear guidance, powerful tools, and actionable steps for developing and implementing EI in the workplace for immediate results. Amy Jacobson, an experienced EI specialist, leadership trainer and coach, shares the tools, methodologies, concepts and actions that increase EI in any situation. Packed with real-life examples and case studies, insightful questions, and useful diagrams to create action, this must-have guide:* Offers a powerful 5-part methodology--Own It, Face It, Feel It, Ask It, and Drive It--to help you understand and immediately implement Emotional Intelligence principles in both your personal and professional life* Increases your Emotional Intelligence in the workplace to enable you to inspire and energise staff, support empathy and self-awareness, and drive high levels of performance* Improves the way you handle high pressure environments, manage challenging situations, and interact with people with different communication styles* Helps you solve difficult problems in the workplace such as loss of purpose and engagement, cultural issues, poor communication, and low productivity* Provides concrete steps for eliminating negative behaviors and for owning the role you play, your impact on others, and the decisions and choices you makeEmotional Intelligence: A Simple and Actionable Guide to Increasing Performance, Engagement and Ownership is an indispensable book for anyone interacting with others in the workplace, especially those with leadership roles such as senior executives, board members, department heads, managers and supervisors.

Take the reins of your financial future with this powerful and insightful new resourceIn Bulletproof Investing, real estate expert, investor, entrepreneur, and author James Fitzgerald, delivers a collection of personal stories and experiences that will show how you too can gain and retain financial control of your life. You'll learn how to spend less than you earn, find a mentor, identify a purpose for your financial wellbeing, and, ultimately, learn to achieve financial independence.This important book shows you how to:* Improve your mental health by removing the stress and anxiety of financial insecurity* Familiarise yourself with the right tools to control your financial destiny* Minimise and manage risk, rather than trying fruitlessly to eliminate it* Take advantage of the miracle of compound growth and watch your investment portfolio flourish* Stop working hard and start working smart, letting your money do much of the work for youPerfect for millennials, adults with children, and those nearing retirement aiming for financial control and stability, Bulletproof Investing will also earn a place in the libraries of anyone hoping to gain a firmer grasp of their financial reality and investment portfolio.

Don't let retirement just happen to you. Make it the retirement you want and deserve. Will you have enough money to enjoy your retirement? The No-Regrets Guide to Retirement is your definitive guide to making your later years, your best years. Qualified financial planner Patricia Howard explains why retirement is a good news story in Australia and offers no-nonsense, upbeat advice to help get you to, and comfortably through, your retirement. Learn how to: develop an optimistic view of retirement take control of your finances, regardless of how much money you have learn how to live on invested income rather than earned income understand and avoid the most common pitfalls. If you are planning, entering or already in retirement, you must read this book. The No-Regrets Guide to Retirement will help you make sound investment decisions, freeing you to enjoy your retirement to the full.

Explore effective strategies to improve your mental health, and the health of your colleagues and employees, with this engaging and practical bookAll Work No Play: A Surprising Guide to Feeling More Mindful, Grateful and Cheerful is a practical and rewarding handbook for reconnecting with joy and happiness daily. The book shares strategies for play-based mindfulness, empathy, and gratitude exercises that will help readers rediscover their inner child; promote good mental health; build and foster more meaningful connections with others; and help combat loneliness and deep-rooted toxic behaviors and thoughts.You'll learn to:* Recognize and become self-aware of thoughts blocking your way to healthy relationships and attitudes* Prioritize mental wellbeing in your daily life and put an end to burnout and fatigue* Use visual tools and self-assessment forms to guide you through exercises that will increase your happiness, focus, and productivityPerfect for anyone who hopes to improve their ability to take joy and happiness from their daily routines, All Work No Play is also ideal for businesses who wish to improve the health and wellbeing of their employees and colleagues.

Can you be a leader that people will follow? The most successful leaders and influencers are not only committed to making the world a better place, but they have the character and integrity to lead others to do the same. People Follow People is a practical guide for embracing your true character and values to create an authentic, long-lasting connection with your audience, colleagues and customers. Best-selling author and international speaker, Sam Cawthorn, reveals the 12 characteristics you need to become an outstanding leader who attracts a loyal following, attains longevity to achieve objectives, and leaves a revered legacy. Discover how to: become a recognised expert and trusted influencer re-examine your own values and priorities implement your clarified values and mission lead with significance, integrity and success win the respect of consumers, clients and employees. People Follow People is the must-have book for anyone who wants to become an outstanding leader of influence.

Get inspired to build a profitable business with this essential guideIn the latest edition of this bestselling and authoritative reference, Small Business For Dummies explains how to set your business on the path for success. Using this guide, you'll discover how to nurture your entrepreneurial spirit, build a winning edge over your competitors, and respond to the increasing challenges of everyday business.From the basics of setting up a budget to working out your exit plan, this book explains how to grow a profitable business that responds quickly to opportunities. You'll learn how to identify what's different about your business, and how you can use this knowledge to build your brand and generate above-average profits.This new edition also covers:* Using business plans to stay one step ahead* Building positive teams and managing employees* Creating financial projections that actually work* Attracting the kind of customers you really want* Expanding your online presenceWhether you're a small business veteran or new to the game, this guide provides practical advice and inspirational guidance for every step along the way.

The big ideas that you'll need to run your small businessSo, you've decided to take the plunge into being an entrepreneur. (Congratulations, by the way!) Do you need advice about business structures, marketing, hiring employees, keeping the books or modelling financial scenarios? You can do it all, with Getting Started in Small Business For Dummies. Turn your bright idea into a real-world success and have fun while you're at it!Planning is the trick for succeeding in small business. This process needn't be daunting, especially if you can get the timing right, pick a strategy that works and chart a sound financial course. And if your best-laid plans go sideways, there's always hope, and a practical way forward, right inside this book.* Decide whether small business ownership is right for you, and assess the viability of your business idea* Devise a clear strategy so you can get ahead of the competition* Master the marketing must-haves to build a successful brand* Find that extra bit of profit with smart business decisions* Hire the right employees and build a winning teamThis latest edition is fully updated to respond to Australia's rapidly changing business environment, delivering an easy-to-understand guide which will help you get your business off the ground!

Improve customer and employee loyalty with your brand storiesYour brand is the stories people share about you when you're not in the room. Whether a small, one or two-person company or a large multinational; a not for profit or a Government organisation; a start-up entrepreneur or a corporate institution; a school or a sporting team; a religious institution or a political party; a local café or a global franchise -- everyone has a brand and everyone has a story. The reality is people are already sharing stories, both the good and the bad.Magnetic Stories will walk you through how to develop and communicate your own brand stories, focusing on the five types of stories you need in business to connect and engage people with your brand. You'll learn how to:* Connect with your customers in a more authentic way* Increase the engagement of your employees* Make decisions based on your company values and purpose* Have a stronger presence online by sharing great stories* Take control of your brand and reputation for greater successMagnetic Stories delivers a unique and timely message which is perfect for any business, regardless of size or industry.

Discover how to unlock the potential contained within your teams with this insightful resourceThe Leadership Star: A Practitioner's Guide to Building Staff Engagement provides readers with a step-by-step guide to developing engagement within their professional teams in for-profit, non-profit, academic, and governmental organizations. Experienced executive, management consultant, and author Brian Hartzer walks readers through the foundational and advanced techniques required to develop high performing professional teams. He shows readers how to:* Care about individuals as human beings, rather than as means to an end* Provide context to people to help them understand the company and why what they do matters* Give clarity by telling people what outcomes and behaviors are expected of them* Help clear the barriers that stand in the way of people doing a great job* Recognize individual contributions and successPerfect for current and aspiring senior managers and executives who need to know exactly what they should personally do to draw out the best from their teams and build the highest levels of engagement, the book also belongs on the shelves of anyone with direct reports and anyone who hopes to enhance their own performance in the professional sphere.

Discover how social media can transform your business and help you attract more customersSocial Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with:* Effective marketing strategies to get more out of your social media efforts.* Systems to bring structure into your entire marketing approach.* Tools to make your brand irresistible across your customer touchpoints.* Case studies to highlight the application of the book's principles to the real-world* Practical strategies you can put in place immediately to see a rapid return on investmentPerfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.