Böcker utgivna av IGI Global

Features innovative research and implementation practices of analytics in marketing research. Highlighting various techniques in acquiring and deciphering marketing data, this publication is a pivotal reference for professionals, managers, market researchers, and practitioners interested in the observation and utilization of data on marketing trends to promote positive business practices.

Provides theoretical frameworks and current empirical research in the field. This volume highlights scientific studies and real-world applications on how neuroscience is being utilized in business practices and marketing strategies to benefit organisations, as well as emergent business and management techniques being developed from this research.

Provides a thorough overview on the different facets of mobile technology management and its integration into modern society. Highlighting issues related to analytics, cloud computing, and different types of application development, this book is a pivotal reference source for professionals, researchers, upper-level students, and practitioners involved in the area of mobile computing.

Presents the latest scholarly material on promoting advancements in agricultural systems and food security in developing economies. Highlighting impacts on citizens, as well as on political and social environments of a country, this book is designed for students, professionals, policy makers, researchers, and practitioners interested in recent developments in the areas of agriculture.

Evaluates emergent research and theoretical concepts in scanning devices and 3D reconstruction technologies being used to measure their environment. Examining the development of the utilization of machine vision practices and research, optoelectronic devices, and sensor technologies, this book is designed for academics, researchers, students, engineers, and technology developers.

Explores the difficulties and challenges of securing user data and information on mobile cloud platforms. Investigating a variety of protocols and architectures that can be used to design, create, and develop security mechanisms, this publication is a valuable resource for IT specialists, researchers, and graduate-level students interested in mobile cloud computing concepts and security.

Provides a comprehensive examination of the implementation of gaming in classroom settings and the cognitive benefits this integration presents. Highlighting theoretical, psychological, instructional design, and teaching perspectives, this book is a reference source for researchers, educators, professionals, and academics interested in the innovative opportunities of game-based learning.

Examines the role of social media technology in organisational settings to promote business development and growth. Highlighting a range of relevant discussions from the public and private sectors, this book is a pivotal reference source for professionals, researchers, upper-level students, and academicians.

Presents the latest scholarly research on emerging initiatives in academic institutions that implement expedited educational programs across the globe. Examining the benefits that stem from enabling students to complete their university degrees in a shorter timeframe, this book is designed for administrators, researchers, academicians, and educators.

Features research and theoretical concepts in the areas of nanotechnology, photovoltaics, electrochemistry, and materials science, as well as within the physical and environmental sciences. Highlighting progressive approaches and utilization techniques, this publication is a reference source for researchers, engineers, students, scientists, and academics.

Presents the latest research on recent innovations and developments in the field of wireless sensors. Examining the advantages and challenges presented by the application of these networks in various areas, this book is designed for academics, researchers, students, and IT developers.

A key source on the latest challenges and opportunities for women heading academic departments in university settings, exploring the support available to female department chairs, and first-hand experiences and lessons learned in field. This volume features coverage across a range of relevant perspectives and topics, such as gender challenges, management techniques, and professional development.

Provides a comprehensive examination of the social, psychological, and emotional factors in organisational behaviour and economic decision-making and how these issues provide a deeper understanding of various economic behaviours. This volume highlights relevant coverage across a range of topics, such as consumer behavior, inter-temporal choices, and self-employment.

Presents the latest material on methods and available networks for the publication of contemporary academic research. Highlighting innovative writing styles, ethical considerations, and marketing avenues, this book is designed for researchers, upper-level students, scholars, professionals, and practitioners actively involved in the publication of academic research.

Soft computing techniques are innovative tools that use nature-inspired algorithms to run predictive analysis of industries from business to software measurement. This volume collects both empirical and applied research in the field of fuzzy set theory, and bridges the gap between the application of soft computational approaches and the organisational decision making process.

Presents the latest scholarly research on effective guidelines and frameworks for ensuring appropriate professional conduct, and presents innovative methods for the proper training of employees. Focusing on imperative concepts and applicable real-world examples, this book is designed for managers, researchers, and professionals.

Presents the latest scholarly research on the present state of defense organisations, examining reforms and solutions necessary to overcome current limitations and make vast improvements to their infrastructure. Thois volume highlights methodologies and theoretical foundations that promote more effective practices in defense acquisition.

Examines the challenges and benefits of implementing sustainability into the core functions of contemporary enterprises, focusing on how green approaches improve operations in an ecological way. Highlighting key concepts, emerging innovations, and future directions, this book is a pivotal reference source for professionals, managers, educators, and upper-level students.

Explores intelligent methods and techniques for recognizing and storing dynamic patterns. Emphasizing topics related to artificial intelligence, pattern management, and algorithm development, in addition to practical examples and applications, this publication is a reference source for graduate students, researchers, and professionals in a variety of computer-related disciplines.

Provides international insights into marketing strategies and techniques being employed to promote global tourism, competitiveness, and exploration. Featuring case studies and emergent research on place branding, as well as issues and challenges faced by destinations around the world, this book is designed for professionals, researchers, policy makers, practitioners, and students.

Features theoretical concepts and best practices in the implementation of new technologies within developing areas around the world. Highlighting empirical research on the application of information technologies to bridge the digital divide within different countries, the book is designed for technology developers, managers, and policy makers.

Presents the latest scholarly research on social, political, and environmental variables that affect the ability of developing countries to reach an equal standing in the global economy. Highlighting theoretical foundations, critical analyses, and real-world perspectives, this book is designed for researchers, analysts, professionals, and upper-level students.

Operations management is a tool by which companies can effectively meet customers' needs using the least amount of resources necessary. With the emergence of sensors and smart metering, big data is becoming an intrinsic part of modern operations management. This volume enumerates the challenges and creative solutions and tools to apply when using big data in operations management.

Presents the latest scholarly research on the importance of knowledge and value systems at the community level and ways indigenous people utilize this information. Highlighting impacts on culture and education in developing nations, this book is designed for researchers, academics, policy makers, students, and professionals interested in contemporary debates on indigenous knowledge systems.

Presents the latest scholarly research on the implementation of open government within the judiciary field, emphasizing the effectiveness and accountability achieved through these actions. Highlighting the application of open government concepts in a global context, this book is designed for public officials, researchers, professionals, and practitioners.

Investigates high-performance computing techniques being utilized in hospital information systems. Featuring comprehensive coverage on various theoretical perspectives, best practices, and emergent research in the field, this book is suited for computer scientists, information technologists, biomedical engineers, data-processing specialists, and medical physicists interested in signal processing.