Böcker utgivna av Harmony/Rodale

In Wordcraft, Alex Frankel, a business writer who once briefly worked as a namer, tells the story of how five major brands got their names: BlackBerry, Accenture, Viagra, the Porsche Cayenne, and IBM's "e-business.” Behind each name is an account of how words and language infuse the products we use every day with meaning, and how great words actually succeed in changing people's behavior. The book is filled with stories about words that come from every corner of our world: technology, health, sports, food, business, and more.

In The Heart of Business Liz Mohn describes her experiences as a woman and an entrepreneur at Bertelsmann, Europe's largest media corporation, in a powerful call to action for organizations of every size and purpose to adapt to the evolving criteria of success in the twenty-first century. With the new millennium being shaped by the forces of internationalization and globalization, Mohn asks an important question: Will humane values take their rightful and necessary place as a vital factor in the equations that measure achievement and prosperity in the world we will hand over to our children and grandchildren? Making a plea for a new paradigm of business and personal achievement that combines material rewards with those of friendship and social consciousness, Mohn writes passionately and eloquently about her beliefs as a woman, a philanthropist, and a corporate leader. At their heart is a deep concern about frightening trends in our society: the loss of direction, the increase in both selfishness and loneliness, the lack of concern for children and the elderly. In response, says Mohn, we must commit ourselves to such principles as the preservation of traditional cultures amid the pressures of globalization, the ethical education of children, and love rooted in recognition of our common humanity. The distance Liz Mohn has traveled in her own life mirrors the distance that all of society—from individuals and families to large corporations—must travel to remain forces for positive change in our new world. In The Heart of Business Liz Mohn offers an equal measure of hope and an energizing spirit of renewal.

NEW YORK TIMESBESTSELLER *;In this lovely, easy-to-use illustrated guide to decluttering, the beloved author ofThe Happiness Projectshows us how to take control of ourstuffand, by extension, our lives. Gretchen Rubin knows firsthand that creating order can make our lives happier, healthier, more productive, and more creative. But for most of us, a rigid, one-size-fits-all solution doesn't work.When we tailor our approach to suit our own particular challenges and habits, we can find inner calm. With a sense of fun, and a clear idea of what's realisticfor most people, Rubin suggests dozens of manageable tips and tricks for creating a more serene, orderly environment, including: *; Never label anything ';miscellaneous.' *; Ask yourself, ';Do I need more thanone?' *;Don't aim for minimalism. *; Remember: If you can't retrieve it, you won't use it. *; Stay current with a child's interests. *; Beware the urge to ';procrasticlear.' By getting rid of things we don't use, don't need, or don't love,we free our minds (and our shelves) for what we truly value.