Böcker utgivna av Cengage Learning EMEA

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers.Examine ''Marketing Implications'' to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.

Reflects the developments in business information systems. In this title, cases have been updated, increasing the international content and questions and exercises have also been revised. It is suitable for students studying on any information systems course, helping to prepare them for the corporate world in the twenty-first century.

Some children create a family out of snow. Includes labeled pictures of all the items they use, as well as information about how snow is formed.

Now in its 16th edition, this book reflects all research developments, theories and ideas, whilst also retaining all of the qualities which have established it as a leading undergraduate psychology textbook over the years, including its highly accessible and engaging student-centred approach.

Prüfungsinformationen, Aufgabenführung und aktuelle PrüfungspraxisDie überarbeiteten Übungsbücher der NGL-Reihe Exam Essentials Practice Tests sind von Experten auf dem Gebiet der Cambridge-Prüfungen geschrieben worden.Das Material zeichnet sich durch die Mischung aus Informationen zu den einzelnen Prüfungsabschnitten, Anleitung zur Bearbeitung der Aufgaben und einer top aktuellen Prüfungsvorbereitung aus - ergänzt durch umfangreiche Onlinematerialien.Die Aufgaben sind auf mindestens demselben Niveau wie die echten Prüfungen. Lernende können sicher sein: Wer die Practice Tests gut bewältigt, schafft auch die Prüfung.

Prüfungsinformationen, Aufgabenführung und aktuelle PrüfungspraxisDie überarbeiteten Übungsbücher der NGL-Reihe Exam Essentials Practice Tests sind von Experten auf dem Gebiet der Cambridge-Prüfungen geschrieben worden.Das Material zeichnet sich durch die Mischung aus Informationen zu den einzelnen Prüfungsabschnitten, Anleitung zur Bearbeitung der Aufgaben und einer top aktuellen Prüfungsvorbereitung aus - ergänzt durch umfangreiche Onlinematerialien.Die Aufgaben sind auf mindestens demselben Niveau wie die echten Prüfungen. Lernende können sicher sein: Wer die Practice Tests gut bewältigt, schafft auch die Prüfung.

Prüfungsinformationen, Aufgabenführung und aktuelle PrüfungspraxisDie überarbeiteten Übungsbücher der NGL-Reihe Exam Essentials Practice Tests sind von Experten auf dem Gebiet der Cambridge-Prüfungen geschrieben worden.Das Material zeichnet sich durch die Mischung aus Informationen zu den einzelnen Prüfungsabschnitten, Anleitung zur Bearbeitung der Aufgaben und einer top aktuellen Prüfungsvorbereitung aus - ergänzt durch umfangreiche Onlinematerialien.Die Aufgaben sind auf mindestens demselben Niveau wie die echten Prüfungen. Lernende können sicher sein: Wer die Practice Tests gut bewältigt, schafft auch die Prüfung.

The fourth edition of Organization Theory & Design provides students with an understanding of the different approaches to designing and managing an organization. Illustrated with many enlightening global examples drawn, this book combines classic ideas and contemporary theories to reflect the challenges faced by managers. Developed for students in the UK, Europe, the Middle East and Africa, it provides an up-to-date, international perspective to Richard L. DaftΓÇÖs landmark text.

James Newton's Uncommon Friends is "a delightful portrayal of five great men who shared special friendships and common visions" (Booklist).Thomas Edison, Henry Ford, Harvey Firestone, Alexis Carrel, and Charles Lindbergh were twentieth century giants known personally by very few. In this compelling memoir, James Newton recalls a lifetime of friendship with all of them ? a friendship that began when he was only twenty years old and head of development of Edison Park in Fort Meyers, Florida.Based on Newton's diaries, recollections, and extensive correspondence, Uncommon Friends is a unique opportunity to share a view of the personal side of some legendary historical figures.

A textbook for principles of management courses. It offers a resource for students in Europe, the Middle East and Africa (EMEA).

Hare turns his bad luck around by striking a clever deal with the rich and lazy bear down the road.

With chapters covering all aspects of management theory and practice commonly taught on undergraduate courses, this edition focuses on real world examples of management in practice with the introduction of vignettes. It also includes skills sheets and a running case study, which will help students put what they have learned into practice.

Now in its third edition, Woods and WestΓÇÖs The Psychology of Work and Organizations provides students with a complete introduction to how psychology can help us to better understand the world of work and to change it for the better. Work psychology has the potential to help people be more productive and prosperous in their jobs, to derive joy from work, flourish rather than languish as a result of their work lives, and to ensure the effectiveness and adaptability of work organizations. Ensuring organizations support environmental concerns, enable positive approaches to equality, diversity and inclusion, and achieve the benefits of new technologies are key themes of this new edition. The authors address these issues with an engaging, optimistic and very accessible approach.

Focuses on three critical accounting information systems in use today: enterprise systems; e-Business systems; and controls for maintaining those systems. Provides students with the tools for organising and managing information to help them succeed and protect the integrity of their employer's information system.

The established text Statistics for Management and Economics delivers an accessible and comprehensive overview for business students across the UK, Europe, the Middle East and Africa. With a wealth of examples and real data, this statistics textbook is essential reading for all business, management and economics courses at undergraduate and MBA level.Keller's practical three-step approach to problem-solving demonstrates how statistics are vital for today's managers and economists: it teaches students how to identify the correct technique for a problem or data type, compute the statistics and how to interpret the results meaningfully, equipping them with the practical skills they need in a world of big data, data visualization and social media.

World of Grammar and Writing is a four-level series written to help teach and develop grammar and writing skills for primary to young adult English language learners. World of Grammar and Writing is suitable for use on its own or alongside any beginner course.¿Grammar topics are clearly presented to help students to understand and engage with the grammar points in question.¿Clear and simple explanations of all the grammar points covered encourage students to study alone and gain a better understanding of the material.¿Numerous practice exercises after the presentation of each grammar point help to reinforce and consolidate learning.¿A communication activity and a writing task at the end of every unit consolidate the grammar points covered in each unit in a fun and effective way.¿Five review sections ensure that students have a thorough understanding of all the grammar points covered in the previous units.¿Ten writing units with a step-by-step approach to writing including model compositions, writing plans and guided writing tasks to help prepare students for exam writing tasks.