Böcker utgivna av Cengage Learning EMEA

Provides a proven way of acquiring business excellence through sound and practical operations and total quality management implementation. Based on TQM models, this book covers important contemporary topics including Japanese 5-S and business process engineering. It is illustrated with diagrams, practical examples, and over 40 cases.

Explores the issues of individual and corporate responsibility in business, and integrates many contemporary and classic readings with the text. This book features a cross-cultural approach and includes case studies throughout.

Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.

Knowledge is a corporate asset which needs to be identified, guarded and shared. This book examines the ways in which companies are more reliant than ever on information and knowledge. It shows the reader how to value the knowledge in their company and establish what is important to the company's success.

Designed to be an easy to use source of information to show the reader how they can make their business successful, this book shows how the same strategies can work on a division or department within a company. It includes examples that are drawn from around the world.

Going beyond the descriptive and managerial accounts of organizational behaviour, this title offers a more critical and reflective text which contextualises and criticises conventional wisdom and attempts to re-orient the field by offering alternative approaches to the study of organizational behaviour.

Provides a step-by-step guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, this book offers an introduction to the concepts surrounding business strategy, enabling managers to develop their strategic thinking for business success.

Suitable for students taking a first course in accounting, this text has been welcomed by students and lecturers for its thorough treatment of introductory financial accounting.

An introduction to the management of strategic change. It takes an interdisciplinary approach to the conduct of change in the real world. It avoids an overly academic approach and stresses the international dimension to competition and change. It uses mini-cases throughout to illustrate the theory.

Examines the opportunities and problems that arise when running a religious tourist attraction. This title covers: conservation of sites, how to classify sacred sites; the nature of the visitors' experience; and the debate about admission charges.

Literature - through both its texts and its authors - has often been an important inspiration for tourists. And tourism, in turn, has long inspired literature. This title provides an explanation of the changing inter-relationship between literature and tourism.

This title provides the reader with a comprehensive analysis of ecotourism. Emphasing planning and assessment, it enables the reader to understand industry trends, outline and compare planning and policy tools and understand and assess impacts of tourism.

Written in association with the Hospitality Training Foundation (HtF), this title is aimed at those owning or managing a small hospitality business whether it's a pub, restaurant, B&B, guesthouse, inn, cafe, hotel or takeaway. It can help you select and recruit the right staff for your business needs.

One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions.

Helps understand the theory and practice of cost and management accounting. This book covers the objectives, principles, techniques and methods of cost accounting relating to the analysis and gathering of costs and cost ascertainment.

Focuses on the grammar points and lexis particular to the IELTS examination. This title contains contextualised grammar explanations and practice activities that provide students with the necessary grammar knowledge to complete the academic exercises within the IELTS test.

Presents an integrated treatment of international management problems. Combining a strategic focus with coverage of the functions that underpin global business, this book delivers a fresh European perspective on international business. It is suitable for post-introductory undergraduate courses and also for MBA students.

The success of many organizations depends upon information stored in database management systems. This book covers the following areas: Transaction management; Concurrency control; Recovery; Query; Optimisation; Distributed Management Systems; Object-oriented data models; Object-relational database management systems; and Data warehousing.

Aimed at 2nd and 3rd year/MSc courses, this book follows two lecture courses, one intermediate and one advanced, difficult concepts are illustrated with numerous examples, and exercises with worked solutions are provided throughout.

Presents an introduction to the interconnected world we live and work in. This title is suitable for various Information Systems modules with a strategic focus and for Strategic Management, Information Management and professional courses.

Walks students through the key dimensions of management consulting from different contexts, through the processes, and into skills and implementation using various examples.

Presents the theory and practice of enterprise for students, revealing its capabilities and limitations, and the processes and the skills. This title employs a 3-part structure: entrepreneurship as a process, the entrepreneur as a person, and how entrepreneurs create value to acknowledge that entrepreneurship unfolds in various contexts.

Charts a course for students through the unprecedented challenges and turbulence of modern business and its implications for people across the globe. This book provides an understanding of business ethics.

Covering all the essential theory with a clear focus on industry standards and including dozens of full colour images, this book will help learners to succeed in the hospitality industry.

Provides a contemporary perspective on how best to equip enterprises with appropriate IT infrastructures and products. This title shows how to strategically manage the relationship between software and organisations using enduring principles. It provides insight into managing and developing personnel who work on and with software.

Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.

Presents the grammar in a fresh and student-friendly way, and with the focus on context. Suitable for use in the classroom or for self-study, this title includes an audio CD that helps the student to listen to the texts read by native speakers at natural speeds in a variety of accents.