Böcker utgivna av Cengage Learning EMEA

Contains twelve modules divided into the core lessons of Business topic, Business skills and Learning strategies.

Tells the story of the rebirth of British entrepreneurship.

Examines the activities of small and medium-sized enterprises (SMEs). The contributors compare the structures of SMEs with those of larger enterprises, and look at how they change when they begin to expand. The interaction of the market and political regulation is also discussed.

Delivered at Home is a study of the work and life of District Midwives from 1948 to 1972 in the City of Nottingham, which was one of the last cities to build a central maternity unit.

Contains twelve modules divided into the core lessons of Business topic, Business skills and Learning strategies.

Suitable for MBA, MSc and senior undergraduate students of International Business and Strategic Management, this title focuses on the financial, cultural and strategic aspects of international mergers and acquisitions (M&A) activity and has a global, cross-cultural perspective.

Proposes that strong management of a firm's technology improves both the marketing potential of existing products and allows firms to identify opportunities for new products through the systematic analysis and assessment of their technological and marketing capabilities.

Designed specifically for students, this title equips students with basic reference material for what they need to know about management science. Comprising an A-Z listing of over 400 entries, it includes coverage of various conceptual developments in the field.

Offers a thematic and analytical treatment to the comparative and international aspects of industrial relations. Surveying, integrating and reviewing the literature and research findings relating to comparative studies in industrial relations, this title examines the similarities and differences between countries and institutions around the world.

Places the practice of accounting in its international context through the examination of the financial statements and corporate reports of major, multinational corporations. This book includes a wealth of real-world examples with actual statements from multinational companies to excerpts from financial journalism.

Covers the technical aspects of capital investment decision-making, including the selection of an appropriate discount rate, and also its human and behavioural characteristics. This book is suitable for accounting and finance students, general business students, and also to those involved in the capital decision-making process at various levels.

Presents a selection of significant contributions to the field of Microeconomics. This book includes papers on Resource Allocation, Game Theory, Uncertainty, Demand Theory, Price Discrimination and Product Differentiation, Information, Oligopoly: Theory and an Application, and Social Choice.

Provides a proven way of acquiring business excellence through sound and practical operations and total quality management implementation. Based on TQM models, this book covers important contemporary topics including Japanese 5-S and business process engineering. It is illustrated with diagrams, practical examples, and over 40 cases.

Explores the issues of individual and corporate responsibility in business, and integrates many contemporary and classic readings with the text. This book features a cross-cultural approach and includes case studies throughout.

Looks at the key elements in the operation and strategic development of international firms. Offering a comprehensive theoretical approach, together with wide-ranging cases to illustrate central issues, this text shows how international firms operate in the changing global environment, and how they make decisions for successful growth.

Knowledge is a corporate asset which needs to be identified, guarded and shared. This book examines the ways in which companies are more reliant than ever on information and knowledge. It shows the reader how to value the knowledge in their company and establish what is important to the company's success.

Designed to be an easy to use source of information to show the reader how they can make their business successful, this book shows how the same strategies can work on a division or department within a company. It includes examples that are drawn from around the world.

Going beyond the descriptive and managerial accounts of organizational behaviour, this title offers a more critical and reflective text which contextualises and criticises conventional wisdom and attempts to re-orient the field by offering alternative approaches to the study of organizational behaviour.

Provides a step-by-step guide to strategic thinking. Designed to take executives and management teams through the strategy process in a logical fashion, this book offers an introduction to the concepts surrounding business strategy, enabling managers to develop their strategic thinking for business success.

Suitable for students taking a first course in accounting, this text has been welcomed by students and lecturers for its thorough treatment of introductory financial accounting.

An introduction to the management of strategic change. It takes an interdisciplinary approach to the conduct of change in the real world. It avoids an overly academic approach and stresses the international dimension to competition and change. It uses mini-cases throughout to illustrate the theory.

Examines the opportunities and problems that arise when running a religious tourist attraction. This title covers: conservation of sites, how to classify sacred sites; the nature of the visitors' experience; and the debate about admission charges.

Literature - through both its texts and its authors - has often been an important inspiration for tourists. And tourism, in turn, has long inspired literature. This title provides an explanation of the changing inter-relationship between literature and tourism.

This title provides the reader with a comprehensive analysis of ecotourism. Emphasing planning and assessment, it enables the reader to understand industry trends, outline and compare planning and policy tools and understand and assess impacts of tourism.

Written in association with the Hospitality Training Foundation (HtF), this title is aimed at those owning or managing a small hospitality business whether it's a pub, restaurant, B&B, guesthouse, inn, cafe, hotel or takeaway. It can help you select and recruit the right staff for your business needs.

One of a series which provides an introduction to advertising in four key media. Written for managers using these media for the first time, each book is a practical guide to planning, preparing, running and evaluating a campaign in a particular medium. This title covers the planning of exhibitions.