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Although some practical manuals are available for understanding different aspects of Medicinal Chemistry, none of them covers broadly. This necessitated the authors to compile "Advanced Medicinal Chemistry - A Practical Guide" to suit the requirements of postgraduate (PG) students of pharmaceutical chemistry, pharmaceutical analysis, quality assurance, pharmacognosy, phytochemistry. It is useful to PG students of chemistry, biotechnology and allied fields too. A sincere effort has been made to cover all aspects of Medicinal Chemistry in a comprehensive manner such as: isolation of active ingredients from natural sources including the current extraction techniques (Part A); purification and drying of solvents (Part B); details of synthesis of drugs and drug intermediates like synthetic procedure, reaction mechanism, retrosynthetic analysis, physical properties, uses, along with references (Part C); analytical methods of active pharmaceutical ingredients (APIs) in different formulations (Part D); oil and fat analysis (Part E). Further Part F offers the readers to train themselves in interpreting UV, IR, NMR, Mass spectra while Part G emphasizes on the essentials of bioinformatics and molecular modeling, the backbone for drug design.ContentsPart A: Isolation of natural products of Medicinal interest, Part B: Solvent purification techniques, Part C: Synthesis of drug intermediates and Drug candidates, Part D: Quantitative estimation of Drugs / API's in formulations, Part E: Analysis of oils and fats, Part F: Interpretation of different spectra, Part G: Essentials of bioinformatics and Molecular modeling

Bullseyes and Blunders: Lessons from 100 Cases in Pharmaceutical Marketing is a first-of-its-kind of a book. The book is an invaluable resource for the practitioners as well as the students of pharmaceutical marketing. The case studies presented in the book offer many experiential insights into how some of the world's renowned pharmaceutical marketers built, launched, defended and managed their brands and steered them clear of competition. The Bullseyes in the book present a snapshot of these winning brands. Studying the Blunders or failures or flops too is significant for the practitioners and students of marketing alike. Because these provide the much-needed insights into the essential, Don'ts while building and managing their brands. Bullseyes and Blunders provides a more practical understanding of various topics that are highly relevant for the Pharma brand managers and marketing managers. These are market opportunity analysis, product positioning, product launches, life cycle management, building and defending a disease-franchise among others.Contents: 1. The Pharmaceutical Market2. The Pharmaceutical Product3. Therapeutic Leadership4. Product Launch Strategy5. Life Cycle Management6. Pharmaceutical Marketing Practices: Good and Bad7. Disease Branding8. Blue Ocean Strategy9. The Pricing Strategies10. Pharma and Social Media

Advances in drug delivery is a very specialized area of pharmaceutics where in the principles and technologies applied in the formulation and development, are emerging and progressing. Advances in Drug Delivery incorporates latest information regarding various subjects of drug delivery. Drug delivery is a broad term encompassing various means of achieving optimum drug reach to the target tissue, cell or the receptor. Several preformulation, formulation, biopharmaceutical, targeting and pharmacokinetic principles are applied in drug delivery. Research and development in drug delivery is increasing at a rapid pace throughout the world. The need for increased efficiency of new therapies and reduction in future public health expenses will definitely bolster this area of research and development. In order to meet this demand, many well known and efficiently applied drugs will be reformulated in new drug delivery systems that can be value-added for optimized therapeutic activity. Further, several new molecules are being generated by medicinal chemists and their formulation is not any more empirical but it is now very systematic. The aim of book is to enlighten pharmaceutical scientists all around the world with latest information on the topics which are involved in cutting edge growth of pharma research and industry.Highlights· A chapter on hot melt extrusion is included· Included a chapter on oral disintegrating tablets - a value addition product· Caters to all those who aim to achieve higher objectives in drug delivery

Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region. The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy plus cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products, launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India. What is new in this all-new 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few - Changing detailing practices such as e-Detailing, iPad detailing or tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing among others. The new ways of engaging and building meaningful relationships with physicians in today's declining physician access scenario are medical sales liaisons (MSL), key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as is possible.

Salient features: · Covers the whole range of syllabus of all categories of pilot courses prescribed by DGCA, particularly CPL, ATPL, the ultimate courses. · As per the examination system of DGCA, multiple Choice (objective) questions with answers (about 1300) have been provided at the end of each chapter. · Also provided a miscellaneous Question Bank at the end of the book. · World Area Forecasts such as grid point data in digital and numerical form, prognostic charts of significant weather, SIGMET information, VOLMET Broad Cast are described sufficiently. · Meteorological observations consists of units of measurement, observatory set up, automatic weather observing system are covered. · Brief description of weather satellites, IMD Meteorological Data Processing system are given. · Aviation weather reports and Forecasts codes have been given which were evolved by WMO in consultation with ICAO. Great care has been taken to explain each term of the code - METAR, SPECI, CODAR, WINTEM Reports and TAF, ARFOR, ROFOR forecasts