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  • - 33 Psychological Influences Techniques in Advertising
    av Marc Andrews & Matthijs van Leeuwen
    299,-

  • - The Power of Branding and its Influence on Protest Movements
    av Ingeborg Bloem
    385,-

    Branded Protest takes closer look at the arbitrary – odd – relationship between "branding" and "protest". It researches the power of branding and its influence on current protest movements, giving examples of unique branding efforts that support protest.In today''s world, we find that visual stimulation generally holds the key to success of a message. To streamline the process, branding is becoming an essential part of the communication channel. The success of the protest actions are increased by good branding.This book is a reference tool which will reflect on current protest developments in context with historic relevant protest movements. To show the differences and the common goal, the focus on the different branding tools of each individual protest is divided into main branding tool directions.For students, educational professionals, brand and graphic design professionals, and a design interested audience.

  • - How to Design Services That Work
    av Louise Downe
    259,-

    Service design is a rapidly growing area of interest in design and business management. There are a lot of books on how to get started, but this is the first book that describes what a "good" service is and how to design one. This book lays out the essential principles for building services that work well for users. Demystifying what we mean by a "good" and "bad" service and describing the common elements within all services that mean they either work for users or don''t.A practical book for practitioners and non-practitioners alike interested in better service delivery, this book is the definitive new guide to designing services that work for users.

  • av Willemien Brand
    175,-

    As a follow-up to the bestseller Visual Thinking and the second book Visual Doing, the author is releasing the two workbooks. These books are great tools to help you kick start your visual journey and gain the confidence to produce amazing, compelling drawings.

  • - Circular Business Models and Design Strategies for Fast-Moving Consumer Goods
    av Siem Haffmans
    405,-

    PRODUCTS THAT FLOW is an unusual book about business and design, for it focuses on fast-moving consumer goods. Products that are not supposed to last and can be quite damaging to the environment. It concerns food, packaging, disposables, fashion and cheap gifts and gadgets.

  • - A Guidebook for Innovators
    av Paul Hekkert
    429,-

    The authors, design practitioners and educators, bringing together in this book 15 years of knowledge, practice and research, have produced the first book about how, as a designer, to formulate a vision for new and appropriate products.

  • - How to Really Look at Things
    av Lorenzo Servi
    189,-

    Have you ever wondered why our senses become more alert and sensitive and we see things that continually surprise and inspire us when we visit a city for the first time as a tourist? On the other hand, why does it often seem that nothing extraordinary or exceptional ever happens during our everyday routines?

  • - Notebook for Creative Thinking
    av Dorte Nielsen
    189,-

    Creativity research shows that dividing thinking into divergent and convergent forms improves and increases idea production; this leads to unexpected thoughts and original solutions. Divergent thinking is used to generate ideas; convergent thinking helps in selecting the best ideas.

  • - An introduction to elemental architecture
    av Anthony di Mari
    189,-

    Conditional design is the sequel to Operative Design.

  • av Koos Eissen
    415,-

    We are very pleased to announce the third book by our bestselling writers Koos Eissen and Roselien Steur. After the worldwide success of Sketching and Sketching: the Basics the authors now shift their focus from 'how to sketch' to 'why to sketch'.

  • - The 10 Step Guide to Developing and Producing a Fashion Collection
    av Susie Breuer
    405,-

    Written for fashion graduates, newbie entrepreneurs and those in entry-level positions in the industry, Blue is the New Black demystifies the process of how to make a fashion collection accessible for all levels. It's a reference guide, a buddy, and an overview of who, what and where.

  • - A Catalog of Spatial Verbs
    av Anthony di Mari
    189,-

    This is a new title in the Architecture and Design Experiments series. The core idea for this book is the use of operative verbs as tools for designing space. These operative verbs abstract the idea of spatial formation to its most basic terms, allowing for an objective approach to create the foundation for subjective spatial design. Examples of these verbs are expand, inflate, nest, wist, lift, embed, merge and many more. Together they form a visual dictionary decoding the syntax of spatial verbs. The verbs are illustrated with three-dimensional diagrams and pictures of designs which show the verbs 'in action'. This approach was devised, tested, and applied to architectural studio instruction by Anthony Di Mari and Nora Yoo while teaching at Harvard University's Career Discovery Program in Architecture in 2010. As instructors and as recent graduates, they saw a need for this kind of catalogue from both sides - as a reference manual applicable to design students in all stages of their studies, as well as a teaching tool for instructors to help students understand the strong spatial potential of abstract operations. Anthony Di Mari is adjunct professor at Northeastern University's School of Architecture and Nora Yoo is a practicing architect at Architecture Research Office in NYC.

  • - The Strategy to Answer: What's Next
    av Jurgen Salenbacher
    275,-

    Jurgen Salenbacher examines the work of leading theorists in business culture before explaining how our success in exploring change rests on our ability to think creatively.

  • av Michael Arnold Mages
    405,-

    Designers in public organizations face the challenges of managing influential stakeholders, shifting priorities, and the complexities of drafting and implementing policy. Often, they lack the headspace to think deeply about designing for effective public engagement. "Conversational Design" helps designers within public and social organizations improve co-design and informed decision making practices. The book offers practical tools and case studies to stimulate participation and foster better conversations, all aimed at achieving shared goals. It also provides a fresh perspective on consolidating data from civic conversations into actionable insights for policymakers. This critical, often overlooked step ensures that citizen voices have a stronger impact on design and policymaking processes. By presenting a novel understanding of design, this book serves both practitioners and scholars of design, as well as professionals in related fields that use objects and tools to shape social situations. It guides readers in making informed decisions on complex social challenges.

  • av Rey Node
    295,-

    Art school doesn't always prepare creatives for the real-world challenges they'll face in their careers. This can lead to feelings of being misunderstood, slow down careers, or even increased risk of burnout. Being Creative is the Easy Part provides valuable insights into the creative process and tackles common challenges such as client interactions, time and financial management. The book covers unconventional yet crucial topics, such as the potential negative impact of excessive focus on artistry, the predictability of client behaviour, misconceptions about time management, the downside of over-emphasizing efficiency, undervaluing creative work, and the benefits of setting boundaries. The book aims to empower creatives to lead happier, healthier, and more successful careers by addressing these concepts.

  • av Brendan Kearns
    319,-

    Whether you are daydreaming about starting something new, grappling with a creative dilemma, or trying to live and work more experimentally, "Everything is a Prototype" is a field guide for the unknown and uncertain. It dismantles deeply held beliefs about our own inventiveness and shares proven methods for finding your best ideas among the noise and ultimately determining if they are worth pursuing. From the soot-covered factory to the glittering heights of Silicon Valley, it addresses the societal dogma that being wrong indicates flawed ability or bad character. This book challenges the age-old stigma associated with errors and introduces a new framework for original thinking and a blueprint for using these essential elements in the creative process and innovation. It argues that making mistakes is not only normal but a secret of genius when done deliberately. It unpacks conventional wisdom on problem-solving across business, sport, coding, and popular culture, illustrating how experimentation is the critical ingredient for innovation and brilliance. Readers learn to become Prototypers, taking advantage of being wrong. Starting with permission and ending with resilience, it offers a toolkit for navigating fears and frustrations, inviting personal transformation to do it over and over again.

  • av Marzia Arico
    295,-

    'Design Leadership Chronicles' is a graphic novel that tells the stories of nine design leaders and their approach to organizational change. They all use design to rethink how their respective organizations make decisions and organize work to meet strategic business goals, such as customer-centricity. The book's objective is to reveal the human side of these leaders rather than offer a step-by-step approach. It explores how they dealt with failures, achieved success, and their learnings along the journey. These stories are deeply contextual, reflecting the unique experiences and challenges faced by design leaders worldwide. Each design leader is highlighted in a dedicated chapter, providing insights into specific periods of their careers. Instead of providing a strict formula, the book aims to inspire readers on how to bring about meaningful change within large organizations. It starts with an introductory chapter and is divided into three parts: making sense of the status quo, seeking change, and envisioning alternative futures. Each section contains three chapters sharing three distinct stories. The book concludes with a concise section that shares reflections on patterns emerging across the nine stories and lessons to be learned. Each section features a distinct graphic style, as the author has worked with three graphic novel artists to create styles that reflect each central theme.

  • av Ryan Crooks
    329,-

    Senses of Architecture is a groundbreaking book that challenges the traditional approach to design by emphasizing the often overlooked senses. It explores how engaging all our senses-touch, smell, sound, and even taste-can enhance our experience of spaces, sparking a new wave of inspiration and intrigue among architects and designers. The book urges architects and designers to awaken these dormant senses, often neglected in modern design, to unlock a deeper understanding and appreciation of spaces. By moving beyond a purely visual approach, Senses of Architecture offers innovative solutions that make structures more dynamic and captivating. Senses of Architecture is not just a theoretical exploration, but a practical guide that empowers architects and designers. Through insightful guidance and practical examples, the book equips them with valuable tools for incorporating sensory experiences into architectural projects. It encourages a holistic approach to design and invites clients to consider designs that engage all the senses.

  • av Alwin Put
    295,-

    In today's fast-paced world, finding the "space" for genuine creativity and collaboration can be challenging. "Unlock Collective Genius" is a practical guide designed to help you foster meaningful and productive creative sessions. Whether you're a student, entrepreneur, or part of an organization, this approach to "making space" will revolutionize your collaboration methods. Every encounter is enhanced by deliberately creating an environment where people can truly listen, build on each other's ideas, and explore new possibilities with curiosity and enthusiasm. This book provides both a mindset and a skillset for creating such conditions, allowing for deeper connections, expansive thinking, and fearless co-creation."Unlock Collective Genius" is not just a one-time read; it's a lifestyle guide meant to inspire and support you continuously on your journey. By applying its principles, you can transform stagnant meetings into dynamic sessions that yield real results, fostering a culture of engagement and innovation in any group or organization.

  • av Lou Downe
    295,-

    Good services don't happen by accident, and neither do bad ones. Designing a service that works for users and organizations is just the first step. The real challenge begins when that design is turned into reality. 'Bad Services' delves into common obstacles. From organizational silos and risk aversion to a lack of buy-in, the barriers can seem insurmountable. This book helps you understand why service design often fails to be implemented and provides practical solutions to overcome these challenges. In 'Bad Services,' the author explores the universal difficulties faced when trying to deliver effective services. You'll learn how to identify the root causes of these issues and how to address them effectively. Whether you're a designer or a change-maker, this book offers clear and straightforward steps to overcome the barriers to good service delivery. You'll discover how to make a more significant, lasting impact with your work and create the conditions necessary for good services to thrive. 'Bad Services' is an essential read for professionals at all levels who are involved in service design and delivery. The insights and strategies provided will help you navigate the complexities of service implementation and drive meaningful change in your organization. Discover how to turn the challenge of delivering good services into an opportunity for innovation and excellence. 'Bad Services' is the sequel to the international bestseller 'Good Services'.

  • av Gijs van Wulfen
    295,-

    In der schnelllebigen Geschäftslandschaft von heute kann es für Innovator*innen wie Sie das größte Hindernis sein, "NEIN" zu hören. Ob von Vorgesetzten, Investor*innen oder Kolleg*innen, Ablehnung kann Ihre revolutionären Ideen zum Stillstand bringen. Aber das muss nicht sein! In seinem bahnbrechenden Buch liefert der renommierte Autor Gijs van Wulfen den ultimativen Leitfaden zur Überwindung dieser Barrieren. Es richtet sich an Visionär*innen, Unternehmer*innen und Trendsetter*innen und stattet Sie mit 15 bewährten Strategien aus, um die Unterstützung zu gewinnen, die Sie brauchen. Jede Strategie wird detailliert erläutert und von inspirierenden Zitaten begleitet, um Ihre Innovationspräsentationen anzukurbeln. Lernen Sie aus den realen Geschichten von 6 erfolgreichen Innovator*innen, die sich ähnlichen Herausforderungen gestellt und diese gemeistert haben. Untersuchungen zeigen, dass viele Innovationsprojekte aufgrund mangelnder Einbindung des Top-Managements scheitern. In diesem Buch erfahren Sie, wie Sie sich die Zustimmung der Führung sichern und so den Erfolg Ihrer Projekte sicherstellen.

  • av Joost Pluijms
    245,-

    Stimmen Sie sich mit "Think Like an Athlete, Don't Act Like One" auf den Sportsommer 2024 ein! Dieses Buch enthüllt die mentalen Geheimnisse der weltbesten Athlet*innen. Es bietet 75 Lektionen aus der Welt des Spitzensports für Jung und Alt: von optimaler Vorbereitung, über Leistungsfokus bis zur verdienten Erholung danach. Lernen Sie von Michael Jordans Schuh, Boris Beckers Zunge und Michael Phelps' Brille. Lassen Sie sich von einem lächelnden Roger Federer inspirieren und entdecken Sie, was unzählige Sportpsycholog*innen und Wissenschaftler*innen über den Spitzensport gelernt haben. Dieses Buch ist darüber hinaus ein praxisnaher Begleiter für Ihren ersten Job, eine harte Prüfung, eine neue Führungsposition: Mit diesem Buch lernen und profitieren Sie von Lektionen aus dem Spitzensport und kommen so zum Erfolg - egal, ob innerhalb oder außerhalb der Sportarena.

  • av Baires Raffaelli
    189,-

    "Reliable framework for designing successful projects from start to finish.Transform your architectural projects with "The Fundamentals of Architectural Design." Whether you're just starting out or are a seasoned professional looking to refine your skills, this book will prove a rich source of information. The book provides a practical and concise roadmap for students, architects and designers alike. It guides the designer step-by-step in a simple way through all phases of the design process: from site inspection to the presentation of the project. Each of the 33 essential steps featured in the book is accompanied by diagrams, images and slogans. "The Fundamentals of Architectural Design" is the latest addition to the "The Fast Guide To" series, made up of successful pocket-size books known for their comprehensive and accessible resources.- A practical and concise roadmap consisting of 33 essential steps - Benefits both beginners and experienced professionals in the field of architecture. - Part of the successful ""The Fast Guide To"" series, known for its comprehensive and accessible resources. "

  • av Christian Byrge
    295,-

    "This hands-on guide empowers individuals of all backgrounds to cultivate effective habits for enhancing creativity.Today, leaders and employees are expected to demonstrate increased creativity in their work. However, many lack the skills to be creative on command or challenge conventional thinking. This book provides a practical approach to developing creative skills, boosting confidence and foster a culture of creativity in your team. It guides readers through the four key creative skillsets, helping them turn each into a habit.The book equips readers with tools to challenge assumptions, generate novel ideas, stay open-minded and persuade others. It also highlights the benefits of creativity, such as driving innovation and better decision-making. Readers will learn to explore new areas, imagine ideas for better decisions, evaluate ideas with a learning mindset and present ideas persuasively. Everyday Innovator offers a hands-on guide for developing your creative skills, boosting your creative confidence and fostering a culture of creativity in your team.- Learn how to prepare for the creative journey and practice essential creative skills.- Discover how to integrate creativity into daily tasks and set expectations. - Kickstart your journey to make creativity a natural part of your daily work and your innovative projects."

  • av Roel Frissen
    379,-

    "Discover why intentional event design is crucial and how you can create positive organizational changes. Curious about how events can make a difference and create a meaningful impact? Then this is the book for you. 'Design to Change' offers valuable insights into the power of purposeful and strategic event design. Find out why intentional event design is crucial to drive positive organisational changes. Learn how to identify an event's desired outcomes and design experiences that align with those goals. From crafting engaging content and curating immersive environments to leveraging technology and fostering participant engagement, this book gives you the tools needed to create transformative events.Furthermore, the book will introduce you to innovative event formats and methodologies that can amplify the impact of your events. Case studies and real-world examples demonstrate the effectiveness of purposeful event design in achieving organisational objectives.Whether you are an event professional, an organiser, or someone interested in understanding the potential of events as drivers of change, this book will provide practical techniques, approaches and inspiration to design events that drive positive change.- Learn how to design events that facilitate change.- Discover the possibilities and benefits of strategic event planning.- Gain practical insights to maximize the impact of events on organizational success"

  • av Wina Smeenk
    275,-

    "Let everyone's voice be truly heard in the co-design process! Societal challenges are urgent and affect everyone, including politicians, citizens, government officials, business professionals, NGOs, designers and researchers. Understanding and addressing these challenges is difficult because no single stakeholder or organisation is solely responsible. Everything is interconnected and constantly changing, resulting in challenges being neglected and stakeholders being unable or unwilling to make important decisions.The Co-Design Canvas is a practical and user-friendly tool that supports flexible planning, conducting, and evaluating of co-design processes for multi-stakeholder coalitions and facilitators. It encourages coalitions to discuss and consider eight co-design variables. The accompanying manual helps people find common ground and align their perspectives. - Discover how to facilitate open and transparent dialogue.- A useful tool for initiating, planning, conducting and assessing collaborations.- Learn about inclusivity and effective collaboration in addressing societal challenges."

  • av Willemien Brand
    279,-

    "Boost your productivity at work with the latest in the Visual book series.Enhance your productivity at work with "Visual Working," the follow-up to the successful "Visual Thinking" and "Visual Doing."This practical workbook shows you how to use drawing as a fun and effective way to communicate at work. It provides simple steps to incorporate business drawing into your daily routine so that you can express ideas with images as easily as with words. Discover the Five Visual Thinking Types and use practical tips to improve collaboration and communication within your organisation. Make drawing at work a regular part of your daily routine and enjoy more success and pleasure on the job. - Learn to use drawing as a fun and effective communication tool in the workplace.- Incorporate business drawing into your daily routine.- Unleash your creativity and foster better teamwork throughout your workplace."

  • av Judah Armani
    355,-

    "How design can empower communities, foster social change and cultivate conditions for positive societal impactAre you interested in making a positive social impact? In his book "Society Driven Design" Judah Armani explains the role of design in community development and the role of the designer in the process of social change. In doing so, the book demystifies how design can foster social change and community development. Based on Armani's decades-long experience in social innovation the book offers a framework on how to cultivate the conditions for social change. Armani is a designer and educator who draws from almost twenty years of co-creating with those who are homeless, those who are in prison, and those who are on probation. He believes that everyone has the potential to make better choices, and he sees the design process as a powerful tool for empowerment. His book is a reflection of his journey and with it, he aims to empower a broader community to make better choices through design.- Educate yourself about the role of design in community development.- Discover the potential for designers to contribute to social change.- Learn to see the design process as a means of empowerment."

  • av Seema Sharma
    329,-

    "Get a deeper understanding of the brilliance and limitations of AI, our added human value on creativity and the future of work in the creative industry.The creative industry is rapidly evolving due to the rise of artificial intelligence. Some fear that the increase in machine-learning technologies could end human creativity. Seema Sharma, a renowned creative director at one of the world's largest independent communication agencies, believes the future of the creative industry lies in collaboration between human creators and machines. The book "The New Creatives," which Sharma co-authored with Artificial Intelligence, offers a groundbreaking exploration of the changes to come. The authors examine the skills, processes, and work ethics that AI will affect and discuss the emotional and economic value of creativity in this new landscape. They explore the potential disappearance of certain jobs, the changing dynamics of client relationships and discuss the currency of creativity in the age of AI. The book also sheds light on new roles emerging in the industry and elaborates on the new formats that will become necessary.- Discover how artificial intelligence will impact the creative industry, and its craft, with all of its complexities involved.- Aimed at creative makers within the creative industry.- Written in co-collaboration with AI."

  • av Chloe Sharp
    375,-

    "A hands-on guide for using research, experimentation and testing for new products; from idea through to post-launch. You want to make products that matter. Products that strike a chord with your target audience. To do that, you will need to connect with customers and users to get their feedback. Sounds easy enough, but figuring out the right research methods for product development can be complex. That's where this book comes in. "Make Products That Matter" helps you navigate the entire product lifecycle, considering everything from organisational growth, popular frameworks like lean startup, product-market fit, design thinking, and innovation.It's a practical guide explaining which research methods work best at different product lifecycle stages. Additionally, it provides insights on how to maintain and apply these insights effectively.¿ Get the tools you need to build innovative products and toolkits¿ Learn how to keep insights and research at the forefront of product development¿ Your go-to reference, guiding you from ideation to post-launch."

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