TAKE THE fear and loathing OUT OF FIRING EMPLOYEES-FOR YOUR GOOD AND THE good of your company Employees--you respect, value, and care about them, which makes terminating them one of the hardest things you have to do in business. Faced with this heart-wrenching problem in his high-growth law firm, Isaac Hammer developed a system to alleviate much of the turmoil associated with the actual act. You cannot control your employees' emotions, but you can control yours. Inside, learn how to confidently: - Manage the environment and the final conversation - Take precautions to safeguard sensitive materials - Ease the company through the sensitive days after a termination No one likes to terminate employees, but with the proven techniques in We're Going to Have to Let You Go, you can decisively navigate the process and keep your company focused and growing.
YOUR ESSENTIAL GUIDEBOOK FOR GROWING YOUR REAL ESTATE BUSINESS How to Avoid Getting Your Ass Kicked in the Real Estate Business shows you--the real estate agent--how to have a profitable business and a balanced life. Willie Miranda, president and founder of Miranda Real Estate, Inc., combined his experience in the insurance business with solid real estate principles, resulting in a very successful and highly profitable real estate business. In this book, you will learn the importance of: - Essential lead generation pillars to maximize lead fl ow and consistent growth. - Having proven operating systems and plans to help leverage time, money and people. - Becoming less of a Transactional agent and more of a Career agent.> Take action, and grow personal relationships with clients. By engaging in Willie's referral and real estate systems, you have the power to build a more profitable repeat and referral business.
About the Author Foreword INTRODUCTION: A Model for Growth and Fulfillment SECTION ONE: New Awareness A Simple Question The Pursuit of Purpose SECTION TWO: Twelve Lessons for Life and Business Lesson 1: Nothing Lasts Forever Lesson 2: Setbacks and Problems Can Become Sources of Growth Lesson 3: It Is All About the Stories That You Tell Yourself Lesson 4: Find Flow to Be Happier Lesson 5: Dare to Put a Shark in Your tank Lesson 6: Eating a Frog a Day Is Healthy Lesson 7: Asking Is Powerful Lesson 8: If You Want to Have Friends, Start by Being One Lesson 9: Make Networking a Habit Lesson 10: Don't Fall in Love with Your First Ideas Lesson 11: Know When to Quit Lesson 12: Use SMART Goals and Rhythm SECTION THREE: The Three Challenges Challenge 1: Mastering Yourself First Challenge 2: Mastering Your Company's Direction Challenge 3: Mastering Your Company's Performance FINAL THOUGHTS: It All Starts with You RESOURCES: Recommended Reading Other Resources ACKNOWLEDGEMENTS
I had the pleasure of coordinating the writing of this book andhand selecting this group of leading elder care attorneys from acrossthe United States. It was an honor to work with these leading lawyers,and I want to thank each of them for sharing their knowledge andexperience with the readers of this book.-Julieanne E. Steinbacher,Certified as an Elder Law Attorneyby the National Elder Law Foundation
RELATIONSHIP CAPITAL ISN'T AN ASSET; IT'S A PRIVILEGE. WHY THE biggest threat TO OUR BUSINESS IN YEARS IS COMING...AND HOW YOU CAN prepare your practice FOR IT NOW Once in a while, a book comes along that defines the key issues in an industry and offers appropriate strategies and ideas to solve those issues. This is that book. With the threat of robo-advisors growing every day, financial advisors need answers to two critical questions--fast. HOW DO I RETAIN MY CLIENTS? HOW DO I BUILD THAT IMPORTANT BRIDGE TO THE NEXT GENERATION--MY CLIENTS' CHILDREN? GRATITUDE MARKETING(TM) IS THE ANSWER. Traditional marketing speaks at people. Gratitude Marketing(TM) engages and connects with people. Gratitude Marketing(TM) taps into the wisdom of proven professionals who have used these cutting-edge, real-life ideas to build their businesses. You'll discover how a well-run Gratitude Marketing(TM) system will put you in control of your clients' business consistently as change occurs and their need for your services arises or increases. When you combine relationship-building ideas with consistent nurturing, you create clients for life. The ideas I'll share with you have done one thing for me and the financial advisors who have used them--they have consistently produced results. GROW YOUR PRACTICE THROUGH GRATITUDE. LET'S GET STARTED NOW! Visit www.GratitudeMarketingBook.com.
Successfully Transition YOUR BUSINESS TO THE NEXT OWNERYou have spent a lifetime building and safeguarding your business. Now it's time to retire. If you are like most business owners, you have more questions than answers."What is my business really worth?" "Can I afford to retire?" "How can I safeguard my net worth and protect my family?" "How can I reduce taxes on the sale?" "Should I keep the business in the family, or sell it to someone else?"And the biggest question of all: "How do I get started?"Gary Pittsford has answered these tough questions for business owners in all 50 states and now wants to share his 50 years of financial experience with you. Your Family Business, Your Family Net Worth is your definitive guide to take the appropriate steps to confidently secure the best future for you, your family and your business.
VINCE LOMBARDI'S LEADERSHIP PRINCIPLES: - Envision a successful future -- then chart a course to get there. - Communicate your vision with passion and conviction. - Know the people you lead; find out what motivates each one. - Lead with character and integrity. - Inspire confidence through your competence and success. - Lead boldly, act decisively, don't second-guess yourself. - Don't just be a boss -- be a servant to your people.
Discover What Island Life is Really About Island Journeys crisscrosses the globe and explores the real beauty and innovative spark that unites island states and the diasporas that struggle to maintain their connection to their native lands. Whether you come from a country of billions or an island that disappears on a world map, you'll find invaluable insights for understanding the world you live in, including how to: - Stay close to your roots, whether you are in your homeland or working far away. - Embrace common bonds and preserve what is important amidst rapidly changing cultural, economic, and geographic environments.> Let Carlisle Richardson, an islander and economic affairs officer for the United Nations, share decades of stories and discoveries from islands around the world to help him establish the Island Foundation, an organization that aims to promote education, the arts, sports, and innovation while preserving island culture and heritage.
Whether you are an individual searching for solutions, or a business professional looking to empower your employees, The Power of EQ can show you how to create the life you deserve. Successful businesses know that the key to success is having a team of qualified, happy, and confident employees. In The Power of EQ, corporate and lifestyle skills coach Karen Nutter systematically shows you how to create the future you envision by helping you achieve higher levels of performance; enabling you to express your inner purpose and passion through your goals and actions. After reading this insightful and thoughtful book, you will enjoy becoming more focused, organized, and motivated in all aspects of your personal and professional life.
Dr. David Moffet is an international expert in dental practice management. With over 32 years of dental experience, he has developed a simple, practical, and incredibly effective way of increasing the number of patients you see... the amount of money you charge...and the percentage of large case revenues your patients will happily accept. In some cases, Moffet's strategy has resulted in over $100,000 in additional cash flow in just weeks. All you need is a decent team and his secret weapon, "The Ultimate Patient ExperienceTM." The UPE is a unique, low-cost system of unique patient engagement that is incredibly easy to put in place. In fact, one of Moffet's strategies costs less than $40 to implement, and you can have it up and running by the end of business, today. The Ultimate Patient Experience has allowed Dr. Moffet to: - Sell his dental practice for a cool $2.75 million - for which he collected 80% in cash, 20% in stock... - Consistently increase his prices (10.55% per year, on average) while retaining over 90% of his patients...> Inside these pages, you'll discover exactly how Dr. Moffet accomplished each of these things, and how you can, too.
You're in the drivers seat, take the wheel and ignite your selling potential! Experience results within 90 days. In Ignite Your Selling Potential, Author Susan A. Lund reveals a practical roadmap with 7 Accelerators(TM) to inspire, equip and empower you, your team and your organization to drive profitable revenue and results fast. You will gain access to proven strategies and principles that work to bring about the growth you desire and catapult your organization to greater success. You will learn how to: § Avoid hazards and navigate around challenges to your desired destination § Realize and maximize your selling potential and your teams' selling potential § Get everyone on the same page to create a consistent, repeatable client experience § Transform activity into productivity(R) to gain a competitive advantage § Gain visibility and accountability and fuel stronger relationships Regardless of your challenges and where you are, you will gain access to proven strategies and steps to navigate around your challenges to your desired destination. When you apply what you learn and practice the fundamentals, as an individual, team or organization, you will realize sustainable results. This book is for anyone who aspires to grow, succeed or partner with sales to generate predictable, sustainable revenue and results. Ignite Your Selling Potential has a companion website, www.igniteyoursellingpotential.com, to include an assessment, access to courses and online learning with powerful productivity tools to accelerate your success. See inside for details.
Want to make millions over the phone? Just say Hello to Chris Noon. In Chris Noon's expert hands, a simple cold call becomes a masterpiece of deal-clinching salesmanship. This book tells you exactly--and in unstinting detail--how he does it. Starting out, Chris learned business in the produce-or-perish pressure cooker of major Madison Avenue ad agency TBWA\Chiat\Day. As a young account exec, he worked on high-profile campaigns for such goldplated companies as Nissan, Absolute, Kmart, and Meridian. But the experience only fueled his ambition to strike out on his own. He partnered with his brother and founded the lawn and landscape companies in the Boston area that bear their name. With a whirlwind of innovative sales ideas, a natural in-born enthusiasm, and a love of competition and winning (he still plays soccer, the sport he played in Division 1 at Seton Hall University) Chris quickly helped propel the Noon companies into a thriving, multi-million-dollar, nationally recognized success. Recently, Chris has turned his talents and attention to sharing his unique pathways to winning. He launched the Green Light Consulting Services to coach other landscape companies. And now this inspiring new book; it's a personal tour of his sales philosophy, invaluable experience and methods-- including how he turned the standard sales phone call into a One Step Sales sure-fire payoff. "Never stop learning," is one of Chris's mantras (it's also the reason he's enrolled in Harvard's OPM Business Program).Learn from Chris and get ready to say hello to 'Making Millions'! PART INSPIRATIONAL SELF-CONFIDENCE BUILDER. PART ROAD MAP TO BLOWOUT SALES GAINS.
The Rules for Admission Have Changed! Getting IN by Standing Out will show you exactly how to discover, develop, and present your authentic high school journey to get noticed by Admissions among the thousands of other student applicants, and get ACCEPTED at your top schools.
ARE YOU READY TO HIRE YOURSELF? WHO hasn't had the inkling--or even the outright conviction--that we could be more successful, more fulfilled, and more satisfied if we could invest in ourselves? HOW MANY of us have given our time, our knowledge, our energy, and our loyalty to corporate careers, only to discover that our contributions don't guarantee gratitude, upward mobility, or even job security? WHY consider franchising? Franchise investors reap all the rewards of entrepreneurship--self-determination, personal and professional freedom, unlimited potential for profitability--without all the risks of going it alone. WHAT'S the difference? In franchising, someone has already dreamed the big dream, figured out how to make it work, marketed it well, and sold it to create a well-defined niche. And now, that person is looking for an investor and partner to help build on that success. HIRE YOURSELF WILL HELP YOU: - Leverage your expertise and resources to build a bridge out of the corporate world and into entrepreneurship - Learn how to choose a franchise concept that's the right franchise for you - Understand how to capitalize your investment and minimize your risks - Recognize and avoid common mistakes and traps - Know that franchising is all about working for yourself, but not by yourself
Implementing Customer Relationship Management (CRM) Software Can Be One Of The Most Important Decisions A Growing Company Can Make. In Your Surefire Guide to CRM Success, Matt Mountain and Randy Davis- Salesforce.com gurus and industry leaders-explain how your business can properly implement this software to receive a high return on your investment. In this book, Matt and Randy discuss the following: ¿ How to define your company's goals for proper CRM implementation ¿ How to align employees to your vision ¿ How to use software for not only sales but also marketing, operations, and customer service ¿ How to use CRM to benefit your customers ¿ How to continue maximizing and expanding your software in the future Many companies struggle in incorporating new software technology into their business model, but there is high potential for success if used correctly. If your company is considering the leap to CRM, this book is for you!
A Proven Coaching Process... Greater Success & Balance... More Freedom & Fulfillment! Are you a business owner, franchisee, manager or self-employed? If you want your business to flourish, you have to equip yourself to take the right steps now and make strategic moves quickly to ensure your company thrives without you, as if on autopilot. INSIDE THESE PAGES, YOU WILL DISCOVER A PROVEN METHOD TO: - Work on your business, not in your business - Create, audit and evolve your company's vision, with passion and purpose - Lead authentically, setting the example for your team to aspire to - Act like a CEO, not an employee; focus on strategy, not execution> Your ultimate goal? To design a highly profitable business that runs smoothly while you own it and is worth a fortune when you sell it!
Are You and Your Business Ready to Succeed in the FAST FUTURE? The Fast Future isn't coming - it's already here. Over the next 25 years, grand-scale, "uber" change will profoundly transform virtually everything in our world. Amazing opportunities lie ahead for forward thinking and agile organizations, while killer threats await those unprepared or unwilling to change. Businesses in every sector, industry, and market must take action now to define new enterprise goals, strategies, and action plans - or face the likely consequences. John Doehring's timely, eye-opening book reveals the top ten uber-trends that are already revolutionizing our world and explores the implications that business leaders and entrepreneurs must consider for success in the 21st century, Fast Future ahead.
"From his humble childhood selling fish to passersby in China to accepting the 2013 Tibbetts Award at the White House for small business excellence, Ken Kuang's inspiring story and insightful tips will empower you to take your business to the next level. Inside, you'll learn how to: establish credibility; anticipate customer needs; turn challenges into opportunities; build a winning team; get more by asking for less. No matter what industry you're in, From Start-Up to Star provides stimulating ideas, useful stratagems, and winning tactics for businesses of all sizes."--Amazon.com description.
When it comes to investing, what you don't know really can hurt you. Knowing the difference between tricky financial concepts can help you steer clear of dangers and onto the road to a comfortable retirement. Investing Simplified is designed to give you - the average investor - the know-how and the confidence to choose the right financial advisors and the right investments to support you for the rest of your life. Author Chuck Price, also known as The Financial Doctor, has made it his mission over the last 40 years to educate and advise his clients so they can make the best decisions to reach their financial goals. Now, he wants to help you. Inside these pages, Chuck and his team of experts will teach you how to: ¿ Look beyond the numbers that your advisor is giving you to see the whole story ¿ Investigate the investment products that the financial world is selling you ¿ Ask the right questions to get the most out of your CPA ¿ Design an investment portfolio that's right for you ¿ Plan for your future including retirement, long-term care, estate planning, and more If you want to invest for yourself or with an advisor, Investing Simplified is a must-read.
If you're retired or on the way, meet Marty Higgins- your guide for the journey through what he calls DistributionLand, a place of lovely landscape but undeniable dangers. He'll show you how to enjoy this new world-but he wants you to be well-armed. As founder of Family Wealth Management LLC, Higgins is a specialist in helping families to build and preserve their savings to last the rest of their lives and beyond. In DistributionLand, he takes you into retirement territory, where you distribute the gains of your working years. Be warned: You need to adjust to a new set of rules here, or you may not make it, as many have sadly learned. This isn't Accumulation Land anymore, that youthful place where you built for a future far away. You need new strategies to fend off the beasts that lie in wait-among them, taxation, inflation, the cost of medical and long-term care, and an unpredictable market. You need not live in fear. Higgins has the tools that can help you do far more than survive in DistributionLand. He can show you how to create an income that will endure as long as you do, supporting the retirement of your dreams. An important first step is to define those dreams. Marty Higgins has the answers to the questions that he has heard retirees ask during his many years of practice. If you are to sleep well, you need to be confident that your money is secure and that you will be all right, no matter what. But he knows that you want and deserve more than that. You want to explore these new vistas and enjoy this new phase of life to the utmost. With Higgins at your side, you're in for a joyous journey. "We are entering unchartered waters and fortunately Marty Higgins has done the work of a cartographer in Distribution Land that will enable you to both survive and thrive in the times ahead." -Mitch Anthony, Author, The New Retirementality "Kudos to Martin Higgins for creating a guidebook to help boomers navigate the largely unchartered territory of Distribution Land. A readable, fun and informative book." -Moshe A. Milevsky, The IFID Centre, York University, Toronto "A must read for anyone within 10 years of retirement or recently retired. I've been a financial advisor for more than twenty-nine years, and I found the content of this book invaluable even at this stage of my career." -Jay Van Beusekom, RHU, LUTCF; President &CEO of Jay Van Beusekom Financial Advisor, LLC
Who Are You... When You Are BIG? It's a simple but essential question that can change your life and the way you lead. The authors have asked more than 1,500 leaders to answer it and have witnessed its power to transform. To be "BIG" isn't about ego, title or money. It is about accessing your core inner values and strengths. When you are BIG, work becomes easy and effortless, even in the face of great challenges. The authors are elite professional coaches who have worked with thousands of top performing leaders, from Fortune 100 executives to successful entrepreneurs. Here you will find tools and resources to develop that inner power and discover YOUR brand of authentic leadership - from the inside out. To be BIG, in short, is to be in your most resourceful state, and you can step into that state at any moment. It is a place of hope and possibility, where you can live and lead intentionally and courageously. When you know who you are when you are BIG, you become the kind of leader who thrives instead of merely survives. And you find that those around you are playing BIG, too. Soon you will be asking, together, "Who are WE when WE are BIG?" This power of this book goes far beyond the corporate suite. It ripples out to strengthen families and communities. This is the game changer you have yearned for in yourself and for all those who need your best leadership now. This is BIG.
At last-a no B.S. guide for physicians. Look behind the curtains of mortgage banking, discover the real landmines and learn how to make a flawless home purchase. In the post-meltdown world of mortgage banking, physicians face more challenges and have a higher rate of underwriter decline than any other professional client we advise. It's shocking but true. Spend a few minutes in physician chat rooms where the topic is "mortgage" and you are likely to read nightmare after nightmare horror story. It's emotionally devastating to see what a botched home loan and closing can do to a family. Within these pages, seasoned physician mortgage professional and fourth-generation Utah real estate investor, Josh Mettle, exposes the land mines and provides unique solutions to seamlessly overcome the pitfalls nearly all physicians face. You will learn: ¿ How to avoid the landmines that most commonly lead to surprising last minute declines. ¿ How student loans (including IBR and deferment) affect how you qualify for financing. ¿ How to find a true mortgage and real estate specialist in your hometown. ¿ What specifically to look for in a real estate and mortgage advisor. ¿ A step-by-step guide, which virtually guarantees you a flawless home purchase. The challenges you're likely to face are commonplace within your field, but can be embarrassing, expensive, and painful to learn firsthand. There is no bigger disappointment than finding out your loan was declined by an underwriter at the last minute forcing you to scramble to find temporary housing. Avoid that agony by educating yourself with a few simple precautions contained within these pages. Physician home loans are a "niche" loan practice, which is why you won't find the information contained in this book anywhere else. When it comes to securing a physician home loan you don't need a general practitioner, you need a super specialist.
ACKNOWLEDGEMENTS INTRODUCTION Why I Wrote This Book Is Dental Neglect Your Dirty Little Secret? It's Never Too Late to Set Yourself Free The Complete Dental Physical: A Cornerstone of the Care You Deserve Gums of Steel: Resting Easy About Gum Disease NeuroMuscular Dentistry: The Answer to Jaw Pain-and Much, Much More! Still Hate the Thought of Going to the Dentist? Rethink What You're Really Worth When Teeth Aren't Lasting as Long as You Hoped: Restoring Your Smile, Rebuilding Your Life Cosmetic Dentistry: Because Confidence Counts Orthodontics: Not Just for Kids The Boomerang Effect: Why Dentistry Is My Life Mission Your Own Life of Smiles: Getting the Journey Started ABOUT THE AUTHOR
DIGESTION IS THE CORNERSTONE OF HEALTH. The state of your digestion determines the health of each cell in your body, including blood cells, muscle and nerve cells, neurons produced and hormones created. Without an efficient digestion we can't hope for a strong immune system, a flat stomach, efficient elimination of toxins, a positive emotional health and vibrant energy. HAPPY BELLY is about achieving optimal digestive health that creates a clear mind and a healthy weight without calorie counting, diet foods, or other restrictions. HAPPY BELLY is jam-packed with practical living and eating tips, journaling exercises, and ancient knowledge of Ayurveda that will help you create a personalized approach to food based on combining outer and inner wisdom. A knowledge packed action guide for anyone who is tired of bloating, irregularity, and feeling overwhelmed or scared of food. Nadya Andreeva is a certified wellness coach who is professionally trained in mindful eating. She has worked with hundreds of women on improving their health through better digestion. Let Nadya guide you through the process of analyzing the habits behind poor digestion. She offers step-by-step guidelines to create new habits around food, eating, and relating to one's body. The goal of the book is simple: to serve as a resource that you'll use again and again, whether you need inspiration, information or a belly-soothing tea recipe. It is a manual on how to create a better relationship with your body and your digestion through building awareness, understanding, and an open dialogue. Using her own experience and knowledge gained from working with hundreds of women in her private wellness coaching practice, Nadya Andreeva encourages readers to find their own balanced approach to eating that helps their digestion. You will discover: ¿ How to reduce and prevent post meal bloating and help your stomach be regular. ¿ How to overcome emotional eating, overeating, and binging that are overloading your digestion and creating a negative internal dialogue. ¿ Easy to digest foods that help to soothe a sensitive and irritated gut while providing nutrient-rich source of energy and satisfaction. ¿ Tips and tricks around treating food with love and being able to treat yourself, as long as you balance it with certain teas, spices, and actions. ¿ How to use your mind and emotions to help your body heal. How to deal with one of the main enemies of an efficient digestion - stress.
- Do you try to avoid speaking English to Americans? - Are you nervous? Anxious? Worried or afraid to lose face? Or do you stutter when you are forced to speak English to Americans? - Are you frustrated when Americans don't understand you? Do you feel helpless when they still don't understand after your repeated attempts at explanation? > I, too, had all these feelings. Numerous books and courses have appeared on the market since the author started learning English as a second language 40 some years ago, of which 30 of those years were spent here in the United States. Throughout this long period of time the English speaking capabilities for the Chinese has not improved. Why? This book suggests TWO short and straight answers to ALL these questions. A unique 66English teaching system introduced in this book and its accompanying 66English.com site provides the solutions to overcoming your negative feelings and your concerns towards English-speaking communication. The book and the website also presents several shortcuts on how to improve your English-speaking skills instantly, and addresses the getting rid of the Chinese English accent challenge.
Mergers and Acquisitions can seem daunting to entrepreneurs, but it doesn't have to be. Growth through M&A is a simple process that can yield huge rewards if the numbers work, if the company is a good match, and if you are willing to accept some risk. Perhaps the most important aspects of M&A are having the desire, strategy, and structure to make it happen - if you have that then you can take your company to new heights with explosive growth and a minimum amount of money down. This book serves as a guide to effectively find good deals for entrepreneurial businesses in the 1 to 30 million dollar range. It provides a blueprint for how to tackle issues such as determining whether it's a good fit, due diligence, structuring the deal, valuation, tax issues, and how to land the perfect catch. For M&A to succeed, these matters must be addressed first. John will show you ways to find potential spots for rapid growth and accomplish, on a smaller level, what the bigger companies do. By breaking M&A down into approachable elements, you will find that your entire outlook on the topic will be transformed.
Your struggling teenager is going to a residential or wilderness treatment program. Their addictions, learning disabilities, or emotional/behavioral issues have brought you to a moment of decision. Heartsick, anxious, and exhausted, questions bounce endlessly around your mind, "Will this work? Was this really necessary? Will she ever forgive me? Can we handle him at home when the time comes?" Dr. Tim Thayne delivers the answers in his groundbreaking book Not by Chance. As an owner/therapist of wilderness and residential programs, Thayne was frustrated when young people made monumental progress, only to return home where things quickly unraveled. His mission became to vastly improve long-term success by crafting and proving a model to coach parents on their power to lead out through full engagement during treatment and management of the transition home. Not by Chance engages readers through solid research, simple exercises, and captivating stories taken from Thayne's own life and the living rooms of hundreds of American homes. This book serves up concrete tools, hope, confidence, and stamina for families, professionals and mentors. Topics include: ¿ Why good programs work ¿ How to boost-not undermine-treatment ¿ Nine dangers waiting after discharge ¿ How to identify natural mentors for your teen ¿ What to do when the testing begins ¿ When and how to grant back privileges and freedoms ¿ How to ease your young adult's transition from treatment to independent living ¿ When you know you've succeeded If you are even considering out-of-home treatment for your teen, do not gamble with the outcomes. Not by Chance should claim its rightful place on your nightstand. www.notbychance.com
BOOK AUTHORSHIP for personal promotion, to create powerful 'lead generation magnets' for use in advertising, for securing favorable media attention and publicity, to promote a cause or philosophy, for fun or fame or fortune ...is the most proven, most powerful activity a person can take!Casting yourself in the role of a published author can foster authority, credibility, believability and even celebrity like nothing else. Being introduced as a book author (not a salesman) and introducing yourself with a book (not a brochure) creates interest in place of resistance. The position of expert advisor is more easily commandeered by the book author than by anyone else. These are just a few of many good reasons to learn how to become a published author and how to use that status and your book to accomplish your particular goals - exactly the information roads traveled with you here by Adam Witty and Dan Kennedy. Together, they probably have more experience as published authors and with assisting entrepreneurs and business professionals in becoming published authors and promoting themselves, their businesses or their causes with books than anyone else on the planet! Their impressive credits are on pages 179-181.Inside these pages, you'll discover nine exciting, different ways to make money and advance your career, business or cause by being the author of a book. If you know you have a book or books inside you, here you will learn not only how to get that message and those ideas into the right book and get it published, but more importantly how to leverage that book for all it's worth. If, on the other hand, you question what you have to contribute to a book and find the idea of writing one daunting, this book will replace your doubts and questions with practical advice and motivation. Whether you want to make it to the bestseller lists or just sell a lot more of your goods or services more easily with profound competitive advantage, this book is for you! INSIDE: - WHY a book is better than any other marketing tool - HOW to build authority and expert status with a book - Your book as The Ultimate Lead Generation Tool - Your book as The Ultimate Referral Generation Tool - Use your book to get interesting and profitable Speaking Engagements - Your book as the key to the vault of Free Publicity * A Proven Plan for Being a Published Author, Fast
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