The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web, radio, trade journals, and much more.Packed with tips and tricks used by the pros, this valuable resource teaches you to promote products and services, build brands, and write copy that boosts your company's bottom line. Features expert strategies for you to: -Write compelling headlines, tag lines, and leads -Avoid common copywriting mistakes -Strengthen brand development -Start a freelance copywriting business -Write copy for all media-print, radio, TV, and websites Whether you're a professional copywriter or just starting out, The Everything Guide to Writing Copy will inspire you to create innovative, sales-generating advertising and marketing pieces.
If you're a crossword lover who likes to stretch your mental muscles while soaking up some sun, The Everything Crosswords for the Beach Book is a beach bag must-have. These light and breezy puzzles include themes like: Sandcastles Surfing Waves Boating Filled with 150 crossword puzzles, The Everything Crosswords for the Beach Book is all you need to wile away a lazy afternoon in the sun. These fun yet challenging crosswords are perfect for a day at the beach or just an hour in the backyard!
Pugs have a very long and rich history, but their most enduring legacy has always been their cheerful temperament and social personality. It's no wonder the Pug is still one of the most popular breeds today. With The Everything Pug Book you'll learn all there is to know about your best friend! From adoption methods and training techniques, to specific tips on diet, exercise, and basic care, you can anticipate your Pug's every need and be prepared for any situation.The Everything Pug Book covers:Common diseases and health issuesProper grooming and handlingEffective methods for disciplining your dogHow to encourage socializationCaring for older PugsWhether you've owned a Pug for years, or you're considering adopting one, The Everything Pug Book is the authoritative text for keeping your dog healthy and happy for years to come.
Provides hours of entertainment! The Everything KIDS' Animal Puzzle and Activity Book is jam-packed with creative games and exciting activities designed to take kids on a wild tour across frozen tundras and wet jungles, where they'll encounter everything from penguins and mountain goats to leopards and pandas. Among the dozens of puzzle and game themes: Ocean animals Dessert animals Farm animals Extinct and endangered animals The perfect companion for a wild imagination, The Everything KIDS' Animal Puzzle and Activity Book paves the way for a totally untamed adventure!
Finding the right college-from filling out applications to getting accepted-should be one of the most thrilling times of your life. But it won't be if you're still figuring out how to pay for it come Labor Day. Whether you're a graduating high-school senior, a parent making financial investments for your child's future, or an adult returning to school, The Everything Paying for College Book is a valuable resource that provides the information you need to face the challenge of college tuition. With appendices listing organizations and other resources, you'll find smart ways to save and find extra cash for books and class.The Everything Paying for College Book helps you learn about: The difference between loans and grants Conditional cash Options for long-term investing When and how to fill out the forms Qualification guidelines Whom you should approach for money Easily accessible and highly informative, The Everything Paying for College Book takes the mystery out of myriad money sources, where to find grants and loans, and how to fill out the endless paper trail of forms so that you can spend less time thinking about your finances and more time hitting the books!
Now you can make all your musical dreams a reality with this handy guide to recording your own hits-from 4-track to digital—in the comfort of your own home.Have you always wanted to create a top-quality demo, but can't afford the high studio costs? Or maybe you love making CDs and want to take your talent to the next level. Regardless of your budget or skill level, The Everything Home Recording Book is for you. In this highly accessible work, accomplished musician and teacher Marc Schonbrun guides you step by step through the basics of home recording. From setting up your studio and editing tracks to creating your own professional demo, The Everything Home Recording Book helps you develop the skills you need to make your dreams a reality. Features vital tips on how to: —Buy computer and noncomputer recording equipment —Record on tape and digital media —Mix your recordings like a pro Improve acoustics —Add effects such as reverb, EQ, and compression —Select and set up the right microphone for the job Whether you're a beginner or a pro, The Everything Home Recording Book provides you with all you need to know to record your music on your budget.
With the increase in travel to Spanish-speaking countries as well as the rise in the Latino population in the United States, a growing number of people are in need of a quick reference to help them communicate. Sadly, most Spanish reference books contain outdated phrases organized in a manner that make it difficult to find the right words for the right situation. The Everything Spanish Phrase Book remedies these shortcomings with a practical, real-world approach to language learning that is both quick and easy to use.From ordering dinner and asking for directions to working and communicating in Latino communities, this handy guide provides readers with all they need as ellos hablan español in any setting.Organized by situation, The Everything Spanish Phrase Book contains the right words for:Traveling and making reservationsDining and shoppingSpeaking Spanish in a business settingWorking with the Latino communityFully indexed and complete with a pronunciation guide and helpful dictionaries, The Everything Spanish Phrase Book is the ideal resource for business or pleasure.
According to the American Dietetic Association, Americans consume three times the suggested daily salt intake. For many people, too much salt can cause a host of medical conditions including high blood pressure, which can lead to heart disease and stroke. Featuring 300 delicious low-salt meals that would please even the pickiest eater, The Everything Low-Salt Cookbook also provides specific instructions on how to eat, what to eat, and how to curb those between-meal salt cravings.The quick-and-easy cookbook features:Appetizers, such as Sweet Stuff Guacamole DipSeafood, such as Baked Orange Roughy in White WineUnique sandwiches, such as Meat-Tofu Burgers with CheeseEthnic cuisine, such as Curried CouscousHealthy desserts, such as Veggie-Fruit SaladFeaturing important dietary information such as calorie counts, fat grams, carbohydrates, protein, and sodium for each recipe, The Everything Low-Salt Cookbook will have you throwing out your salt shakers and serving up flavorful dishes for everyone!
A guide for coping with girls who are mean to other girls, using the words of teenagers to explore how the meanness can get started, forms it may take, and what can be done to stop it.
There are some things that you can't really understand until they happen to you - and divorce is one of them. Here, thirty-five divorced women reveal the naked truth about what went wrong, why they got divorced and how they survived the transition. They learn that they, too, can survive this tumultuous time in their lives.
Getting a small business up and running is a daunting proposition. This book teaches readers how to create a million or even multimillion-dollar business without committing any significant resources. It shows readers how to spot trends, find the right partners and structure the deal.
If you love words, you’ll love -iSMs!There are words—and then there are -ISMs. More than just expressions with a wacky suffix, -ISMs are the eccentric geniuses of the English language. From esoteric philosophies and arcane religions to avant-garde artistic movements and kinky sexual practices, -ISMs describe our highest forms of human thought and endeavor—and our very lowest. In this engaging and enlightening book, you’ll explore more than 200 of the most interesting, mysterious, and obscure -ISMs, discovering the true meaning of these intriguing words as well as the often bizarre etymologies, mythologies, and the common and not-so-common usage behind them. With -ISMs as your guide, you’ll be the most sophisticated wordsmith since Yogi Berra.
Many women fall in love with horses as girls and never lose their admiration for the beauty, dignity, wisdom and whimsicality of the creatures. In this volume, 50 women offer their stories of the path of equine wisdom and the benefits of a good relationship with a loving horse.
The 250 Questions You Should Ask to Avoid Foreclosure provides simple, straightforward answers you need to keep your home and protect your finances.With The 250 Questions You Should Ask to Avoid Foreclosure, you'll know what to do to keep your home sweet home. In addition, this book will answer questions about what rights property owners possess during foreclosure proceedings, and foreclosure and homestead exemption rules specific to your state.
Using step-by-step, easy-to-follow techniques, The Complete Job Search Book for College Students, 3rd Edition, shows you all the essential aspects of a successful job-search campaign.From discovering what employers are really looking for, to taking a personal inventory and managing expectations, to staying focused on what's important—you'll learn everything you need to know about organizing an effective and practical plan. The Complete Job Search Book for College Students, 3rd Edition includes: *A step-by-step plan for landing your first job *Samples of resumes and cover letters that really work *A comprehensive list of online job-hunting resources *The latest information on the best career paths *"Inside" information for making the most of career fairs and university job resources *How to match your qualifications to employers' needs This book tells you how to write winning cover letters and resumes, with dozens of samples covering most fields of study—including new and growing interdisciplinary fields such as biochemistry and international studies/language. There's more—learn important interviewing skills and how to negotiate a job offer! If you want to stand out from the pack and win the job you want, you need The Complete Job Search Book for College Students!
Your child needs help?your help. With The Everything Parent's Guide to Children with Depression, you can ensure that your child receives the right support and treatment. In this reassuring, practical handbook, Drs. Rebecca Rutledge and Thomas Bannister offer the professional advice you need to determine: -If your child is at risk -How and when to get professional help -The best treatment options -Benefits and side effects of medication -What you and your family can do to help Rutledge, an expert psychologist, and Bannister, a clinical psychiatrist, are both known for their work with depressed children and adolescents. With their help, you'll understand why your child is unhappy?and what you can do about it.
A guide that tells expectant parents exactly what to do - and what to buy - as they get ready for baby. With lists and helpful questionnaires, it offers the practical information parents need. From what to ask on the hospital tour to how to select and shop for layette items to how to interview and choose a pediatrician, it covers Mum and Dad.
Includes quizzes to help girls learn about themselves- and what boy deserves them. This book helps readers: determine the myths and facts about what it means to have a boyfriend; answer the FAQ on boys; decode guy speak; and figure out their next boyfriend's sun sign.
If the thought of having your wedding ceremony two blocks away bores you, The Everything® Destination Wedding Book is your complete resource to planning a perfect wedding miles away?all while sticking to a budget!Destination weddings?the new trend in nuptials! Do you want to take a less-than- traditional route with your wedding? Wedding expert Shelly Hagen takes you from start to finish, planning elaborate details and making arrangements, such as: • Choosing the right destination and climate for your wedding • Assembling the guest list (does your second cousin need to be there?) • Finding accommodations for your guests • Planning the ceremony and reception • Plus?a section on adjusting to married life after your trip This enlightening and informative guide tells you the ins and outs of this new wedding trend?from deciding which locale is best for you up to the intricacies of your big day. With The Everything® Destination Wedding Book, you can have your fantasy wedding?on a realistic budget!
In The Everything® Jesus Book, you'll learn all about the charismatic Jewish carpenter who captured the hearts, minds, and souls of a small group of disciples some two thousand years ago.Who was Jesus? What do we really know about the man who started it all? The Everything® Jesus Book explores the scriptural and Gnostic accounts of Jesus' life and deeds, along with his influence on civilization over the last 2,000 years. In this fascinating and informative book, you'll learn about: • Jesus' humble beginnings • His parables and teachings • Life with the apostles • The beginnings of Christianity • Modern Christian culture Written by minister Jon Kennedy, The Everything® Jesus Book provides everything you need to know about Jesus' life and enduring legacy.
With the signature hilarity that has made the Sucks series a hit, Kimes and Laccinole tackle bedtime, naptime, and all the wakey-wake time on the way to a full night's sleep.Do you suffer from sleep deprivation because... —Your baby only dozes off in your arms—rendering you unable to move? —Your toddler refuses to nap and only goes to bed after five bedtime stories, three glasses of water, and the binkie that can never ever be washed? —One expert tells you to let them scream themselves to sleep, while another says the family bed is best? One thing's for sure: Nobody sleeps if the children don't. Amid all the conflicting advice, Bedtime Sucks is the only book to admit that trying to get your kid to sleep sure does suck! Inside, authors Joanne Kimes and Kathleen Laccinole cover: —Good sleep habits that start in the womb; —The Zen Commandments of getting the baby to sleep through the night; —Why the hand that rocks the cradle is the one that's constantly exhausted; and —Travel dos and don'ts, potty training troubles, how to juggle more than one sleepy child at a time, and more.
Brings together the tributes to the healing power of horses. This work is aimed at those with a love of horses and an appreciation for the relationship we humans have with these very special animals, a relationship that can transform lives for the better.
Most people pray—but in today's busy world it's hard to find the time to really stop, listen, and love God. With God to Go, readers find it easy to make talking to God part of their everyday lives.Nine out of ten Americans pray; more than 80 percent say they pray at least once a day Perfect for today's hectic lifestyle, readers can turn to this uplifting, portable volume for inspiration and comfort anytime, anywhere—at home, in transit, waiting at the doctor's office. You'll love the accessible format of this book, which includes: *Short readings from scripture *Inspiring quotes *Prayerful guidance *Faith in action items Organized by sixteen spiritual themes such as joy, perseverance, and fellowship, this convenient and portable package will satisfy even the busiest person's need for daily inspiration.
Takes a journey through stories, reflections, and haiku for the knitter. This little book blends two mysterious and beloved crafts that require discipline, repetition, pacing and rhythm. It pays tribute to creativity, meditation and obsession.
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