Böcker av William Winston

Examines a range of issues that affect environmental behavior while providing materials and guidance to marketing decision makers. This title defines the potential roles of organizations, consumers, and governments and examines how these groups impact environmental factors through the marketing process.

Planning is a critical process when starting a new business or introducing a new product. This book shows how to execute a feasibility study to enable more effective planning - presenting a systematic approach to feasibility analysis based on strategic management.