Böcker av William (Texas A&M University) Pride

Popular with readers from all backgrounds and interest levels, this book introduces them to the essentials and trends in marketing with visuals and stimulating, timely discussions. It includes coverage of marketing strategies and concepts such as social media, entrepreneurship, sustainability, globalization, and customer relationship management.

Provides an overview of essential marketing principles within a visually engaging, reader-friendly presentation. This book helps readers develop the knowledge and decision-making skills they need to succeed in competitive business environment.

Features a survey of the functional areas of business, including management, human resources, marketing, accounting, finance and investment. Brimming with real examples that address ethics and social responsibility, small business and entrepreneurship, and the increasing role of social media, this title provides an introduction to business.

Features a survey of the functional areas of business: management and organization, human resource management, marketing, information systems and accounting, and finance and investment. This title includes core topics within these areas include ethics and social responsibility, small business concerns and entrepreneurship, and global issues.