Böcker av Walter R. Paczkowski

Business decisions in any context--operational, tactical, or strategic--can have considerable consequences. Whether the outcome is positive and rewarding or negative and damaging to the business, its employees, and stakeholders is unknown when action is approved. These decisions are usually made under the proverbial cloud of uncertainty. With this practical guide, data analysts, data scientists, and business analysts will learn why and how maximizing positive consequences and minimizing negative ones requires three forms of rich information: Descriptive analytics explores the results from an action--what has already happened. Predictive analytics focuses on what could happen. The third, prescriptive analytics, informs us what should happen in the future. While all three are important for decision-makers, the primary focus of this book is on the third: prescriptive analytics. Author Walter R. Paczkowski, Ph.D. shows you: The distinction among descriptive, predictive, and prescriptive analytics How predictive analytics produces a menu of action options How prescriptive analytics narrows the menu of action options The forms of prescriptive analytics: eight prescriptive methods Two broad classes of these methods: non-stochastic and stochastic How to develop prescriptive analyses for action recommendations Ways to use an appropriate tool-set in Python

This book connects predictive analytics and simulation analytics, with the end goal of providing Rich Information to stakeholders in complex systems to direct data-driven decisions. Readers will explore methods for extracting information from data, work with simple and complex systems, and meld multiple forms of analytics for a more nuanced understanding of data science. The methods can be readily applied to business problems such as demand measurement and forecasting, predictive modeling, pricing analytics including elasticity estimation, customer satisfaction assessment, market research, new product development, and more. The book includes Python examples in Jupyter notebooks, available at the book's affiliated Github.This volume is intended for current and aspiring business data analysts, data scientists, and market research professionals, in both the private and public sectors.

This book develops survey data analysis tools in Python, to create and analyze cross-tab tables and data visuals, weight data, perform hypothesis tests, and handle special survey questions such as Check-all-that-Apply. In addition, the basics of Bayesian data analysis and its Python implementation are presented. Since surveys are widely used as the primary method to collect data, and ultimately information, on attitudes, interests, and opinions of customers and constituents, these tools are vital for private or public sector policy decisions.As a compact volume, this book uses case studies to illustrate methods of analysis essential for those who work with survey data in either sector. It focuses on two overarching objectives:Demonstrate how to extract actionable, insightful, and useful information from survey data; andIntroduce Python and Pandas for analyzing survey data.

This book focuses on three core knowledge requirements for effective and thorough data analysis for solving business problems. This volume will be useful to business data analysts, data scientists, and market research professionals, as well as aspiring practitioners in business data analytics.