Böcker av Tony Schwartz

A persuasive and highly effective approach for boosting productivity and work satisfaction by attending to our four essential needs

Tony Schwartz, author of seminal text The Responsive Chord, is the progenitor of the study of media manipulation. As of 2016, his book is more important now than ever. The creator of the "Daisy Ad," widely credited with the election of LBJ and a pioneering media scholar reveals the secret machinations behind elections through exploitation of the media.