Tracks the use of music in American advertising for nearly a century, from variety shows like "The Clicquot Club Eskimos" to the rise of the jingle, from the postwar growth of consumerism, to the more complete fusion of popular music and consumption in the 1980s and after.
Considers how western cultures' understandings of racial, ethnic, and cultural difference have been reflected in music from seventeenth-century operas to the scores of late-twentieth-century television advertisements, arguing that the commonly used term "exoticism" glosses over such differences in many studies of western music.
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