Böcker av Stephen Holloway

The author of this book takes research from managment literature and adapts its theories and empirical findings to the specific circumstances of the airline industry. The result is a "framework" which demonstrates how the management of an airline might be approached in order to make most profit.

Presents developments in airline industry and business models. This book examines important elements in demand and traffic, price and yield, output and unit cost. It also probes into three critical aspects of capacity management: network management; fleet management; and revenue management.