Böcker av Stephen D. Rappaport

Suitable for those of us who use metrics and need straightforward, authoritative, non-technical guidance, this title helps brands of any size that advertise, market or engage with their customers and prospects through email, the Web, mobile or social.

Synthesizes the industry's best thinking on the massive upside of listening. This title is suitable for marketing executives and helps organizations create real competitive advantage. It provides examples and practical ideas for creatively listening to your customers.