Böcker av Stephanie Lucinda Hardacre

The burden of achieving gender equality is typically placed on women, limiting men'sinvolvement in the movement. In contrast to work focusing on women's experiences as targets ofdiscrimination, we propose a solidarity-based approach positioning men and women as agents ofchange, which relies on two key processes: leadership - particularly leadership as a form ofinfluence based on shared identities among leaders and followers; and political solidarity as a wayto mobilise the silent majority (men) to work as allies beside a minority (women) and embraceequality as a common cause for both groups.This thesis examines how to mobilise a broader audience for gender equality, and howleadership and social identity dynamics affect that mobilisation. Three empirical programs(totalling six experiments) investigate how best to increase women's and men's support forequality. Key independent variables of interest are leader gender, message framing, and socialidentity. Program 1 examines whether solidarity-based frames are more effective than traditionalframes which focus on either fixing (Experiment 1; N = 338) or blaming women (Experiment 2;N = 336). Program 2 investigates how emphasising different levels of subgroup andsuperordinate identities (Experiment 3; N = 251; Experiment 4; N = 319) affects men'smobilisation. Program 3 investigates whether positioning men as being responsible for genderinequality (Experiment 5; N = 258), or being fellow victims of gender inequality (Experiment 6;N = 543) affects their mobilisation.