Böcker av Scott La Counte

यदि आपके पास एक वेबसाइट है, तो आपने शायद पहले से ही रेट, एग्जिट रेट, आर्गेनिक सर्च ट्रैफ़िक और बहुत कुछ के बारे में सुना होगा। वे अच्छे शब्द हैं, लेकिन आप अपने विसिटर्स को समझने और अधिक प्राप्त करने के लिए उनका उपयोग कैसे करते हैं?गूगल एनालिटिक्स एक शक्तिशाली रिसोर्स है जो आपको आपके विजिटर ट्रैफ़िक के बारे में सबसे छोटी डिटेल्स दे सकता है, लेकिन यदि आप स्वयं से पूछ रहे हैं कि इसका क्या अर्थ है या यह क्यों मायने रखता है, तो आप अधिकांश व्यवसायों की तरह हैं। एनालिटिक्स इतना भारी तथ्य है कि आप आसानी से अभिभूत हो सकते या खो सकते हैं।यदि आप एनालिटिक्स में नए हैं, या यहां तक ​​कि कुछ बार इसका उपयोग कर चुके हैं, तो यह मार्गदर्शिका आपको यह समझने में मदद करेगी कि आपकी आंखों के सामने क्या है। यह पेशेवर विपणक के लिए बेहतर पेशेवर युक्तियों के साथ मातम में नहीं आया। यह उन्नत एनालिटिक्सतत्वों के बारे में भी विस्तार से नहीं बताएगा - यह मूल बातें है! जल्दी से शुरू करना ही आपका लक्ष्य है।एनालिटिक्स उन तथ्य को सरल शब्दों में तोड़ देगा जिन्हें आप वास्तव में समझ सकते हैं, इसलिए अगली बार जब आप एनालिटिक्स खोलें, या अपनी मार्केटिंग टीम से बात करें कि वे क्या देख रहे हैं, तो आप सही प्रश्न पूछ पाएंगे।आरंभ करने के लिए तैयार हैं? चलिए चलते हैं!

Become a Google power searcher!There's more to a Google search than meets the eye. On the surface, there's not a lot to it. You type in what you are looking for, click search, and go through the results. If that sounds like you, then you are only scratching the surface of what Google can do for you.There are certain filters and commands you can apply to your Google search that will make finding exactly what you want a breeze. This book will walk you through all the different kinds of searches you can perform (like images, videos, and even the lowest prices on products), and show you how to make your search even more powerful. The book will cover:Types of searches you can perform. Google Search operators. Performing an advance Google search. Setting up Google Alerts. And much more! If you are ready to become an expert Google search pro in just a few minutes, then let's get started!

Every tech company wants to be in the business of education. It's a powerful space-there's always a need for people learning.While companies like Microsoft and Apple have competed in this space with hardware and software, Google took it a step further by creating a cloud-based classroom for teachers. There's hardware (Chromebooks) and software (Google Apps) too, but Google Classroom is a unique environment where teachers can connect in a private space with other teachers, students, and parents.This short guide will walk you through setting up your first classroom.

Email as a communication tool has been used since the 1960s. Commercial use of email is still relatively young.Today, email is dominated by one company: Google. Estimates show that over 50% of all people with email use Gmail! If you picked up this book, you probably have one or are considering getting one.For its email service, Gmail is easy enough to use-compose email, send email, done! But there's more to Gmail than sending and receiving email. How do you get not-Spam emails to stop showing up as Spam, for example? What on Earth are labels? And how do you get email forwarded to another inbox? If you want to be a power user, then read on!

Take your presentations to the cloud! How many times do you work on a presentation that you will get absolutely no feedback on and want no help? Maybe you're the type that likes to whip something up and have no practice or feedback at all? Most of us are the former. Before we stand in front of a group of people, we want to make sure we're as polished as possible. The problem is PowerPoint wasn't built like that. It was built as a desktop program that one person would use at a time. Google realized the problem and seized the opportunity when they launched Google Slides over ten years ago. Google Slides is a cloud-based presentation editor that can replace PowerPoint or Keynote. If you'd like to get the most out of the software, then let's get started! Note: This book is the Google Slides portion of the larger work: The Ridiculously Simple Guide to Google Apps (G Suite). This book is not endorsed by Alphabet, Inc.

Do you really understand who is coming to your website?If you have a website, then you have probably already heard all about rate, exit rate, organic search traffic, and more. They're nice words, but how do you use them to understand your visitors and get more?Google Analytics is a powerful resource that can tell you the smallest details about your visitor traffic, but if you are asking yourself what it means or why it even matters, then you're like most businesses. Analytics is so data heavy that you can be easily overwhelmed and lost.If you are new to Analytics, or even have used it a few times, then this guide will help you understand what's in front of your eyes. It won't get into the weeds with professional tips better suited for professional marketers. It also won't go into detail about advanced Analytics elements--the keyword here is Basics! The goal is to get you started quickly.Ready to get started? Let's go!

Chances are you grew up a Word and Office user. Maybe you were a rebel and committed your herd to OpenOffice, or, dare I say, WordPerfect-but for the majority of people, our lives were loyal to Microsoft. In 2005, a small little startup named Upstartle developed something unheard of at the time: a web-based word processor called Writely. It pioneered the idea of writing on the "cloud" and changed the way people thought about word processing.Google noticed the little upstart, and in 2006, they acquired the company. The software was abandoned and turned into what everyone knows today as Google Docs. It disrupted the industry-namely, Microsoft's industry.Today, Google has a whole suite of productivity apps; from documents to spreadsheets, you can do just about anything from the cloud. Microsoft and Apple have each made big attempts to create cloud-based environments of their own for office productivity, but Google pioneered the idea and its collaborative, online environment make it hard to beat. It's become so feature-rich that many businesses are finding it to be the preferred way to conduct business.If you are thinking about making the switch to Google, or have already made the switch but want to make sure you are using it correctly, then this guide will walk you through it. It will show you all the basic features to make sure you can get up and running as quickly as possible. It covers Google Drive, Google Docs, Google Slides, Google Sheets, and Google Forms.Let's get started!

Google Drive has made the process of storing things online seamless. From storing photos and videos to files and documents, Google Drive can do it in just a few clicks.If you are new to the Cloud and thinking about making the switch to Google, or have already made the switch but want to make sure you are using it correctly, then this guide will walk you through it. It will show you all the basic features to make sure you can get up and running as quick as possible. (the guide is 2,000 words)Let's get started!Note: This book is the Google Docs portion of the larger work: The Ridiculously Simple Guide to Google Apps (G Suite). It is not endorsed by Alphabet, Inc.

Goodbye Microsoft Word! Hello Google Docs! There's a real good chance that you grew up in a Microsoft Word world. The first document you created were from the Office Suite.But if you are reading this, then you are ready to make the leap to cloud-based (and free) word processing with Google Docs.If you are thinking about making the switch to Google, or have already made the switch but want to make sure you are using it correctly, then this guide will walk you through it. It will show you all the basic features to make sure you can get up and running as quickly as possible. Let's get started!Note: This book is the Google Docs portion of the larger work: The Ridiculously Simple Guide to Google Apps (G Suite). This book is not endorsed by Alphabet, Inc.

For 40-some-odd years, the world of spreadsheets has been ruled by one king: Microsoft Excel. Sure, there were far away challengers that tried to overtake the beast-I'm looking at you, Lotus 1-2-3-but none have come close to dethroning the powerful tool…until Google Sheets.So what is Google Sheets? It's a cloud-based spreadsheet. Think Excel, but online. "But Excel is online," you say. Yes! But Google was there first, and really has the advantage over Excel in this arena. It's quicker and easier to use for collaboration.Google Sheets is also free; Excel has monthly/yearly subscriptions.If you'd like to get the most out of the software, then let's get started!Note: This book is the Google Sheets portion of the larger work: The Ridiculously Simple Guide to Google Apps (G Suite). This book is not endorsed by Alphabet, Inc.

Wie oft arbeiten Sie an einer Präsentation, zu der Sie absolut kein Feedback erhalten und keine Hilfe benötigen? Vielleicht sind Sie der Typ, der gerne etwas auf die Beine stellt und überhaupt keine Übung oder Rückmeldung hat? Die meisten von uns sind die ersteren. Bevor wir vor einer Gruppe von Menschen stehen, möchten wir sicherstellen, dass wir so gut wie möglich sind.Das Problem ist, dass PowerPoint nicht so erstellt wurde. Es wurde als Desktop-Programm erstellt, das jeweils von einer Person verwendet wurde.Google erkannte das Problem und ergriff die Gelegenheit, als es vor über zehn Jahren Google Slides auf den Markt brachte.Google Slides ist ein cloudbasierter Präsentationseditor, der PowerPoint oder Keynote ersetzen kann.Wenn Sie die Software optimal nutzen möchten, können Sie loslegen.Beginnen wir!Hinweis: Dieses Buch ist der Google Docs-Teil der größeren Arbeit: Der lächerlich einfache Leitfaden für Google Apps (G Suite). Es wird nicht von Alphabet, Inc. unterstützt.

Google Drive hat den Prozess der Speicherung von Dingen im Internet nahtlos gemacht. Von der Speicherung von Fotos und Videos bis hin zu Dateien und Dokumenten kann Google Drive dies mit nur wenigen Klicks erledigen.Wenn Sie neu in der Cloud sind und darüber nachdenken, den Wechsel zu Google vorzunehmen, oder den Wechsel bereits vollzogen haben, aber sicherstellen wollen, dass Sie ihn richtig verwenden, dann wird Sie dieser Leitfaden durch den Vorgang führen. Es zeigt Ihnen alle grundlegenden Funktionen, um sicherzustellen, dass Sie so schnell wie möglich mit der Bedienung beginnen können. (der Leitfaden besteht aus 2.000 Wörtern)Beginnen wir!Hinweis: Dieses Buch ist der Google Docs-Teil der größeren Arbeit: Der lächerlich einfache Leitfaden für Google Apps (G Suite). Es wird nicht von Alphabet, Inc. unterstützt.

Es besteht eine sehr gute Chance, dass Sie in einer Microsoft Word-Welt aufgewachsen sind. Das erste Dokument, das Sie erstellt haben, stammt aus der Office Suite.Aber wenn Sie dies lesen, dann sind Sie bereit, den Sprung zur Cloud-basierten (und kostenlosen) Textverarbeitung mit Google Docs zu wagen.Wenn Sie darüber nachdenken, den Wechsel zu Google vorzunehmen, oder den Wechsel bereits vorgenommen haben, aber sicherstellen möchten, dass Sie ihn richtig verwenden, dann wird dieser Leitfaden Sie durch ihn führen. Es zeigt Ihnen alle grundlegenden Funktionen, um sicherzustellen, dass Sie so schnell wie möglich mit der Bedienung beginnen können. Beginnen wir!Hinweis: Dieses Buch ist der Google Docs-Teil der größeren Arbeit: Der lächerlich einfache Leitfaden für Google Apps (G Suite). Dieses Buch wird von Alphabet, Inc. nicht unterstützt.

Take your idea to reality!Think for a moment. Think about that one time--or maybe one of several times--where you said, "You know what would make my job easier? This..." Innovation doesn't have to come from innovating minds. It can come from ordinary people who are just trying to make their everyday lives a little easier. In my case innovation was twofold: Modernizing every Shakespeare play Putting it in a format that spoke to a modern audience: an app. The app became SwipeSpeare and the idea was simple: Let students read Shakespeare as they normally would; when they're struggling to understand a passage, they swipe their finger across it to see a modern English translation. It was simple--and it worked. With zero marketing, SwipeSpeare was downloaded over 350,000 times. The number sounds good when in context, but it sounds even better when you understand that A) I wasn't a developer, B) I wasn't a designer, and C) Everything was bootstrapped. In writing, there's an old phrase: show, don't tell. If you want your product to be successful, then you have to be able to show (not explain) how it works. That's what this book will do. I'll start with the basics: wireframing your idea and giving it a high-level framework; then we'll move into more visual designs, and finally interactive mock-ups. Design is only part of the work. I'll also show you how to put your final product into a pitch deck that sells.

Become a Google power searcher! There's more to a Google search than meets the eye. On the surface, there's not a lot to it. You type in what you are looking for, click search, and go through the results. If that sounds like you, then you are only scratching the surface of what Google can do for you. There are certain filters and commands you can apply to your Google search that will make finding exactly what you want a breeze. This book will walk you through all the different kinds of searches you can perform (like images, videos, and even the lowest prices on products), and show you how to make your search even more powerful. The book will cover: Types of searches you can perform. Google Search operators. Performing an advance Google search. Setting up Google Alerts. And much more! If you are ready to become an expert Google search pro in just a few minutes, then let's get started!

If you are like millions of people, then your first email was probably AOL, Juno, or Hotmail. Email as a communication tool, however, has been around since the 60s.Gmail is the most widely used provider today, and if you are using it (or considering using it) there's probably a good reason: it does more than perhaps any other email provider out there.You can make phone calls with Gmail! You can make video calls with Gmail! You can send money to friends with Gmail! There's so much you can do! But how?!This book will show you how. It will also walk you through all the basics. So, if you've never used email in your life, then it will give you all the information you need to get started.If you are ready to get the most out of Gmail, then let's get started!This book is not endorsed by Alphabet, Inc.

Say goodby to Word, and take your writing to the Cloud with Google Docs Like hundreds of millions of people, you probably lived your whole life using one-word processing tool: Microsoft Word.It's great software! Powerful software! Resourceful software! And...expensive software! Google Docs is the Google equivalent of Microsoft Word, but it's free. Free as in ad-supported, right? One paragraph in and you have to watch a 30 second video of some emoji game you would never play! Wrong! Free as in free. As in no ads. Nothing to pay later. Free!Who wouldn't want software like that? For the price of nothing you are getting something you used to pay for. And that nothing doesn't get you second-rate software that doesn't help you do the things you really want to do. It gets you cloud-based software that is on par with all the other word processing tools out there.In many ways, it's actually better than other tools.If you are interested in learning more about it, or you are ready to make the leap and become a free user, then this guide will show you the ropes and get you started as quick as possible. It will cover:Creating a doc. Sharing a doc. Importing, exporting and printing a doc. Using templates. Keyboard shortcuts. Inserting other documents and spreadsheets. And more! Let's get started!This book is not endorsed by Alphabet, Inc.

Are you ready to enter the cloud?Remember when you used to pay for things?! When computer software was almost as much as your new computer. Times have certainly changed! Today many companies are giving you all that stuff you used to pay hundreds of dollars for--for free!What's the catch? There has to be a catch! Sometimes there definitely is a catch...it's free, but you have to watch a 30 second commercial every five minutes. Or it's free but you have to pay a subscription once you start to really like it.In the case of Google Apps, it truly is free. No annoying ads. No money grabs. Nothing. For the price of nothing you are getting online software that is on par with the Office suite you grew to love--and pay hundreds of dollars for. That means you get writing software, spreadsheet software, presentation software, and more...and you don't pay a dime!Now you see why so many people are making the switch to Google Apps? Who wouldn't want to pay nothing for good software?This book covers:Google Drive. Google Docs. Google Sheets. Google Slides. Google Forms. If you are interested in learning more about it, or you are ready to make the leap and become a free user, then this guide will show you the ropes and get you started as quickly as possible.Let's get started!This book is not endorsed by Alphabet, Inc.

Put Google into your school!Considering Google for Education at your school or district? Or you already have it, but want to understand it more? This book is your crash course! It covers the following: What is ChromeOS How to use a Chromebook What is Google for the Classroom Using Google productivity software (Google Docs, Sheets, Forms, Slides, etc) Customizations you should know Using Google Calendar And more!This book is not endorsed by Alphabet, Inc.

Unleash the power of Google into your classroom!Are you going to start teaching with Google for the Classroom? Are you already teaching, but want to know more? This book is your crash course!In addition to Google for the Classroom, it covers the most popular apps: Google Docs Google Slides Google Sheets Google Forms Google Drive And more!The book also covers Chromebook.This book is not endorsed by Alphabet, Inc.

Google has changed the way businesses do work. If you are considering switching to using Google Apps and Chromebooks at your office, then this book will be your crash course! It covers how Chromebook work, getting started with Google Analytics, and the most popular Google Apps (Docs, Sheets, and Slides).This book is not endorsed by Alphabet, Inc.

Google isn't just for searching anymore!Google isn't just a search engine anymore. It isn't just an email provider. It's a software suite of tools--from an operating system to productivity tools, Google kind of does it all! This book is your crash course to all things Google!The book covers: Chromebook G Suite (including Google Drive, Google Docs, Google Slides, Google Sheets, and Google Forms) Gmail

UI and UX for the non-designer!Three years ago, I was in a predicament. I was in a Startup Accelerator (which is a business program for startups, which usually ends with you pitching your idea to investors), and pivoted very early in the program. Problem was, I was neither a coder nor designer. I was just a guy with an idea for a business. The idea of sitting in front of an investor--many whom likely wouldn't be the most tech-savvy people--and trying to explain the idea was daunting. In writing, there's an old phrase: show, don't tell. But how do you show something when you have literally hours before meeting with someone who could potentially give you the funds you need to succeed? In a word: Sketch! Sketch gave me the ability to quickly mockup my idea so that when I met with investors and advisors, I wasn't telling--I was showing them. And they were impressed. It clicked with them more than words could. Many believed that what they were seeing was already done and working. If you are a non-coder, non-designer like me, then is book will give you the foundation you need to create your software or app.

The Apple Watch looks pretty snazzy, right? People have told you all about the cool features: like if you fall it will automatically call for help! But how do you use it?!It looks nothing like the iPhone or iPad interface you are used to--except for a handful of icons. If you are lost and don't have a lot of time to comb through thousands of pages of tech-speak just to learn how to use a watch, then this book is for you!This book is based on the bestselling book "The Ridiculously Simple Guide to Apple Watch Series 4" but includes sections specifically for seniors (including accessibility features that make text easier to see).Are you ready to start enjoying your new Apple Watch? Then let's get started!Note: This book is not endorsed by Apple and should be considered unofficial.

The stage was set in September 2018. It was iPhone's big event. The day where journalist and Apple fans alike lusted over the latest and greatest iPhone. But a funny thing happened on the way to the announcement: Apple Watch Series 4 took everyone's breath away!The Apple Watch has, of course, been around for three years and seen several updates. But 2018 was different: the watch was finally ready for the masses. This wasn't a watch for early adopters or fitness buffs--this was the watch your parents and grandparents would get behind.In addition to all the great features Apple Watch has always had, series 4 is slimmer (yet with a screen that is somehow bigger), has optional cellular for making phone calls and streaming music without your phone, and drop detection (so if you fall and can't get up, the fire department is dispatched to your location). Everything about it was designed to motivate you to be more active.As amazing as all the new features are, it's not quite as easy to use as an iPhone; the lack of buttons, the smaller screen, and general UI can make a frustrated initial experience. The point of this book is to help new Apple Watch users (and users updating to Watch OS 6 from an older device) get the most out their investment. Are you ready to start enjoying your new Apple Watch? Then let's get started!Note: This book is not endorsed by Apple and should be considered unofficial.

Platform. It can make or break a writer. If you have it, then get ready for publishers to offer you contracts; and if you don't? Let me kindly introduce you to the slush pile.Whether you are a writer or another kind of content provider, there is one universal truth: you need platform. Most writers put all their effort into writing their book and haven't thought at all about their platform. In fact if you asked most new writers what their platform is, they will probably reply with a blank stare and a follow up question: what's platform?If that person is you and you're sitting here reading and wondering what platform is...platform is your message and the people who will buy your message. This book is geared at authors, but platform and how to build it is the same no matter who you arebe it a musician, a business, or a motivational speaker.So how do you build platform? In part one, you'll see the three places most people start: blogs, Facebook, and Twitter. Part two gives a brief overview of how other social networks work; these include Google+, LinkedIn, Instagram, Goodreads, and Reddit.