Böcker av Sarah Ritchie

See your life through God's eyes. Did you know that you are special? You are unique. There is no one on this great, big, beautiful planet like you. In all eternity, there has never been another person with your unique DNA; your set of experiences; and your combination of gifts, talents and passions. Did you also know that God knew exactly the circumstances you would be born into, the people you would grow up with, go to school with, socialise and work with? Your place in time is no accident. You have been created to make a never-seen-before (and never-to-be-seen-again) contribution to this world - your world. But what if you don't know your gifts or purpose? This book will give you a 12-step guide to help you sort through your unknowns, doubts and past and help you see yourself as God sees you - an incredible person He created on purpose and for a purpose. That's you, purpose made.

Winner of the Business: Marketing & Advertising category, 2020 International Book Awards.Be the best client ever!How to Tango with a Tiger is the #1 choice for anyone who purchases creative services from advertising, design, PR, experiential and media agencies; media owners; print companies and consultancies.If you aim to build solid client/agency business partnerships; get the best creative output; engage consumers and drive growth, then this book is for you!Packed with case studies, quotes from industry leaders, and over 200 essential topics to empower, enthuse, and educate. How to Tango with a Tiger covers the 'what', the 'why', AND the 'how' to help you foster brilliant, effective and productive relationships with your creative communications agencies.Learn about the six key facets of working with agencies: AGENCY LIFE: All about AgencyLand - and how to navigate it.AGENCY LOVE: All about interacting with your agencies and how to get the best results.ALL ABOUT YOU: All about helping you to be the best client you can be - covering topics that affect you personally.MISSION CONTROL: All about the 'paperwork' - how to identify what needs to be done, and the best-practice ways of keeping it all under control.NUTS & BOLTS: All about the technical side - how to understand production requirements, and demystify industry jargon.THE FUN BITS: All about the execution - how to work with your agencies to bring projects and campaigns to life.Sarah Ritchie (founder of AM-Insider.com and author of award-winning 'How to Wrestle an Octopus') shares her wealth of experience from a 25-year career in advertising and design agencies; plus insights from over 1,100 interviews with marketing and advertising professionals from 30 different countri

Become an account management superstar!Acclaimed by industry experts as the most comprehensive guide for agency account managers of all levels, 'How to Wrestle an Octopus' is the #1 choice for anyone with client-facing responsibility in the advertising, design, PR, experiential, media, and print industries.Bronze medal winner, Axiom Business Book Awards 2019 (USA)Learn about the seven facets of account management: AGENCY LIFE: All about AgencyLand - and how to survive it.ALL ABOUT YOU: All about helping you to be the best account manager you can be - covering topics that affect you personally.CLIENT LOVE: All about interacting with your clients - deconstructing the concept of 'client service', and helping to show you what that means in your everyday work life.KA-CHING!: All about the money - how to navigate your way through the account management minefield of sales, business accounting, profitability, and more.MISSION CONTROL: All about the 'paperwork' - helping you to identify what needs to be done, and the best-practice ways of keeping it all under control.NUTS AND BOLTS: All about the technical bits - understanding production requirements, and demystifying industry jargon.THE FUN BITS: All about the execution and how account managers bring projects and campaigns to life.Sarah Ritchie, founder of AM-Insider.com shares her wealth of experience from a 25-year career in advertising and design agencies; plus insights from over 800 interviews with account managers and agency managers from 30 different countries.Packed with case studies, quotes from industry leaders, and 300 essential topics to empower, enthuse, and educate. 'How to Wrestle an Octopus' covers the 'what', the 'why', AND the 'how' - pretty much everything you need to do your job well and become an account management superstar!Sarah Ritchie is also the author of 'How to Tango with a Tiger: a marketer's guide to working with creative communications agenc