Böcker av Samson Lobo

This book focuses on how managinginformation can help improve businessprocesses and make them more efficient.The book also discusses how this can leadto better performance in day-to-dayoperations. It provides helpful tips and toolsfor creating and implementing effectiveenterprise information systems. The contributors of the book areexperts in fields like supply chain management, revenue management,and e-commerce, and they use their knowledge of informationtechnology and consumer research to provide valuable insights.

The book is focused on the intersection ofinnovation, creativity, and marketingmanagement. It presents the latest researchon these topics, and is unique in that itbrings together the perspectives of bothinnovation and creativity scholars. Thebook aims to provide insights and strategiesfor effectively applying innovation andcreativity concepts to marketing management. It is a valuable resourcefor anyone interested in staying up-to-date with the latestdevelopments in these fields.