Rhetoric is what gives words power. It's nothing to be afraid of. It isn't the exclusive preserve of politicians: it's everywhere, from your argument with the insurance company to your plea to the waitress for a table near the window. This book examines how people have taught, practiced and thought about rhetoric from its Attic origins onwards.
A wonderfully clever and unique debut Shortlisted for the Bollinger Everyman Wodehouse Prize for Comic Fiction
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