Böcker av Robert E (Southeastern Oklahoma State University Stevens

Strategic Planning for Not-For-Profit Organizations is both a tutorial and an easily accessible reference. It is packed with user-friendly information to help readers prepare their own strategic plans and evaluate plans created by others.

Clarifies foundational marketing concepts and terms as they relate to church and religious organizations. From social cause marketing to measuring attitudes of respondents and constituent analysis, this book details the tools needed to measure and increase positive response to allow your organization compete effectively.

Covers all terms and examines all aspects of advertising. Laid out in an easy to use alphabetical format which allows you to effortlessly access and understand the information.

The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.

This single volume provides a steop-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you'll find inside and lists additional resources to draw upon.