MURDER UNDER a CRESCENT MOON is the second book of the Sam Pierce novel series. In this adventure, Sam purchased his late uncle's farm and took a leave of absence from his position of advisor to the President of The United States. Shortly after arriving at his boyhood home, Sam was approached by the Graniteville Chief of Police, Elizabeth Peters, the daughter of the woman Sam's Uncle Howard was convicted of murdering twenty years earlier. Chief Peters tells Sam he is not welcome in Graniteville. Sam informs her he moved back to town with the intent of proving his uncle did not murder her mother. Untangling the mystery of who killed Ann Peters exposed a web of secrets from the past and their connections to the present. Old friendships are lost and new ones are made in this small New England village as the truth of the MURDER UNDER a CRESCENT MOON is revealed.
Describes the process of establishing brand equity and maintaining, and growing the value of the company's brand portfolio. The book contains a plethora of examples of well known brands and their brand equity strategies.
Provides detailed, worked-out solutions to all even-numbered problems
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