Böcker av Richard Pettinger

This book covers the whole range of marketing principles, skills and knowledge that the modern construction manager - from whatever discipline or profession within the industry - requires to generate effective and profitable business.

This title is designed as a clear and concise introduction to employee development. This book addresses this specific issue, and is an essential first read for those who wish either to understand the subject in general, or develop their expertise and understanding further.

A look at the changing employment situation today, outlining what the flexible workplace is, what flexible working is and how to manage both successfully. The text includes sections on conceptual aspects, motivations, empowerment, streamlining, and management qualities and performance.

Your hands-on introduction to modern business and business education Whether you're deciding on a course of study, headed to university, or settling down to your first year, Business Studies For Dummies provides you with a thorough overview of the subjects that form the foundation of a business studies degree.

An invaluable guide to successful, profitable, and effective management, this book provides a fully comprehensive introduction to the practical application of management theory. Mastering Management Skills explores the issues, pressures and dilemmas faced by all managers.

Presenting an introduction to the study of organizational behaviour, this book covers examples of both good and bad practice.

Covers the key areas of managing the flexible workforce from attitude formation and leadership, direction and motivation to group management and flexible workforce development. This title features examples and lessons from some of the world's most successful businesses including Sandals Inc, British Airways, Cobra Beer, and Semco.

This popular core textbook provides an authoritative introduction to business management. Written by a leading expert with extensive management experience, this is ideal reading for students studying introductory courses in management at undergraduate, postgraduate or MBA level.

This text provides a concise introduction to the complexities of organizational behaviour. It covers the features of leadership and motivation in a direct point-of-view, and deals extensively with the great impact of technological and social changes of working life.

Fundamental to management thinking and economic theory, Competitive Strategy offers a framework for understanding the underlying forces of competition in industry and business. This book explains the ideas, theories and principles of Competitive Strategy in simple, straightforward terms.

Covers the key areas of investment, appraisal, analysis, implementation and evaluation and relates the total approach to long term business and organization viability. This title features examples and lessons from some of the world's most successful businesses, including P&O Cross Channel Ferries, Patagonia Inc, Sanyo and Semco.

Author Biography RICHARD PETTINGER teaches a wide variety of courses, including strategic management at the Management Studies Centre, University College London and is also an active Management Consultant.