Böcker av Rama Gheerawo

The old, top-down approach to leadership doesn't work any more. What we need is a more flexible, creative approach - one that empowers people to do their best work, rather than tells them to do so.In Creative Leadership, Rama Gheerawoo applies the mind of a design expert to the twenty-first-century organisation. In particular, his book shows how success in the future will increasingly be dependent on a mastery of three basic principles: creativity, clarity and empathy. Drawing on his own experience in leading over 100 design projects with government, business and the third sector, it sets out a blueprint for engagement and success that applies to everything from small enterprises, to large multinationals.

Socially inclusive approaches are an increasingly important part of twenty-first century design. Inclusive design was first defined by the Helen Hamlyn Centre for Design in 1994 and enshrines a people centred approach at the heart of its practice, accounting for all aspects of human diversity. It encourages designers to ensure that their ideas include the widest number of people in their work and carries an increasingly important message to today's innovators. Most of us are excluded in some way by mainstream design, typically by age and ability, but also by gender, race, geography, or economics. This book clearly and engagingly tells how inclusive design has grown from its inception to become a global idea, examining the characters, milestones, decisions and challenges along the way. As the world grows a social conscience and sees the need to be abjectly more inclusive, the author sets out the aspirations and the capabilities of inclusive design, as well as its application by governments, companies, individuals and the public sector today. It discusses how inclusive design can and should be linked to sustainable practice, questions who is excluded and why, sets out common misconceptions regarding inclusivity and explains how to engage with people in meaningful, respectful and valuable ways. The book also demonstrates that design can have impact beyond the simple focus on aesthetic practice and function - a common misconception about design over the decades. It includes a wide range of international case studies which illustrate innovative methods, successes and failures in inclusive design, and concludes with a section which offers practical advice on how to be an inclusive designer.